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Users' brand page participation : a new construct to measure participation on social networking sites

Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10012252807

Access and Exposure to Local News Media in the Digital Era : Evidence from U.S. Media Markets

Bang, Minji; L'Heudé, Lucie; Postlewaite, Andrew; … - National Bureau of Economic Research - 2023

Using a new comprehensive survey of adults in large U.S. media markets we show that minority and low-skill individuals, who are heavily exposed to shocks to the local economy, typically have stronger preferences for and stronger ex- posure to local news than high-skill and white individuals. At...

Persistent link: https://www.econbiz.de/10014322823

How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146

Persistent link: https://www.econbiz.de/10011416882

What advertisers need to know about the iYGeneration : an Australian perspective

Luck, Edwina; Mathews, Shane - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 134-147

Persistent link: https://www.econbiz.de/10003974804

Media proliferation and partisan selective exposure

Chan, Jimmy; Stone, Daniel F. - In: Public choice 156 (2013) 3/4, pp. 467-490

Persistent link: https://www.econbiz.de/10009787087

Facebook "friendship" as educational practice

Ossiansson, Eva - In: Cutting-edge social media approaches to business …, (pp. 117-140). 2010

Persistent link: https://www.econbiz.de/10008810872

Communities in cyberspace : an exploratory study of virtual communications

Prabhakar, Kasande Shailesh - In: Marketing in the new global order : challenges and …, (pp. 377-397). 2007

Persistent link: https://www.econbiz.de/10003736492

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

Persistent link: https://www.econbiz.de/10003748358

Employee blogs : protected speech or grounds for discharge

La Roche, Claire R.; Dardick, Glenn S.; Flanigan, Mary A. - In: Journal of business & economics research 6 (2008) 2, pp. 9-14

Persistent link: https://www.econbiz.de/10003764087

Participation cycles and emergent cultures in an online community

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Persistent link: https://www.econbiz.de/10003764927

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