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Influencia de las motivaciones en la desisión de compra y en la lealtad hacia Internet
Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 3, pp. 195-215
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to … suggest that convenience is the main reason for using Internet as a shopping channel and that the different utilitarian … traditional channels in exchange for the benefits of Internet shopping. …
Persistent link: https://www.econbiz.de/10010280370
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El comercio electrónico en perspectiva: Dinámica y desencadenantes
Rodríguez-Ardura, I.; Meseguer Artola, A.; Vilaseca i … - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 3, pp. 55-66
Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the...
Persistent link: https://www.econbiz.de/10010280438
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Importancia del sitio web en la banca online: Influencia sobre la conianza
López Miguens, M. J.; Rodríguez Comesaña, L.; … - In: Investigaciones Europeas de Dirección y Economía de … 16 (2010) 3, pp. 85-106
Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both …
Persistent link: https://www.econbiz.de/10010280519
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include …
Persistent link: https://www.econbiz.de/10011984974