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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi; Chen, Daniel Qi; Gao, Wei - In: Industrial marketing management : the international … 87 (2020), pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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Rapport building in authentic B2B sales interaction
Kaski, Timo; Niemi, Jarkko; Pullins, Ellen - In: Industrial marketing management : the international … 69 (2018), pp. 235-252
Persistent link: https://www.econbiz.de/10011822589
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Multi-sided platforms in B2B contexts : the role of affiliation costs and interdependencies in adoption decisions
Loux, Patrick; Aubry, Mathilde; Tran, Sébastien; … - In: Industrial marketing management : the international … 84 (2020), pp. 212-223
Persistent link: https://www.econbiz.de/10012162524
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A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Róisín - In: Industrial marketing management : the international … 83 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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Exploring the impact of trust and relational embeddedness in e-marketplaces : an empirical study in Taiwan
Chien, Shu-hua; Chen, Ying-hueih; Hsu, Chin-yen - In: Industrial marketing management : the international … 41 (2012) 3, pp. 460-468
Persistent link: https://www.econbiz.de/10009546618
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Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas; Hänggi, Roman; Laglia, Leonardo; … - In: Industrial marketing management : the international … 116 (2024), pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
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Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452