Similar Search Results

Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms

Wei, Jie; Lu, Jinghui; Zhao, Jing - In: European journal of operational research : EJOR 280 (2020) 2, pp. 508-522

Persistent link: https://www.econbiz.de/10012132427

B2B service sales on a digital multi-sided platform : transformation from value chains to value networks

Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39

Persistent link: https://www.econbiz.de/10014456183

"Level up" : leveraging skill and engagement to maximize player game-play in online video games

Huang, Yan; Jasin, Stefanus; Manchanda, Puneet - In: Information systems research : ISR 30 (2019) 3, pp. 927-947

Persistent link: https://www.econbiz.de/10012118902

Gamification in e-commerce : enhancing digital customer engagement through game elements

Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020

Persistent link: https://www.econbiz.de/10012237990

Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB

Agag, Gomaa M.; Khashan, Mohamed A.; ElGayaar, Mohammed H. - In: Journal of customer behaviour 18 (2019) 2, pp. 101-130

Persistent link: https://www.econbiz.de/10012257454

Impact of electronic servicescape of online gaming on customer engagement

Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63

Persistent link: https://www.econbiz.de/10012292160

Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices

Akel, Gökhan (ed.) - 2022

"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--