This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications … in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific … marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method. The …