Mukherjee, Sonia - In: Journal of Global Entrepreneurship Research : JGER 8 (2018) 28, pp. 1-19
Introduction: With the onset of the globalization process, the Indian Micro Small and Medium Enterprises (MSMEs) are … lagging behind the rival firms. The rival firms originate from the neighboring countries in terms of export competitiveness … for urgent action. Case description: We analyze the case of Indian Coir Industry, a traditional export oriented industry …