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The role of identity and image...
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Huber, Frank
34
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29
Diamantopoulos, Adamantios
29
Loureiro, Sandra Maria Correia
29
Phau, Ian
28
Anderson, Simon P.
27
Gierl, Heribert
27
Swoboda, Bernhard
26
Belk, Russell W.
24
Han, Heesup
24
Hruschka, Harald
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22
Melewar, T. C.
22
Sheth, Jagdish N.
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Mullainathan, Sendhil
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Usman, Osly
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Hildebrandt, Lutz
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Japutra, Arnold
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Matsushima, Noriaki
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Guzman, Francisco
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Sarkar, Abhigyan
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Warlop, Luk
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Decker, Reinhold
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Gröppel-Klein, Andrea
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Kardes, Frank R.
16
MacInnis, Deborah J.
16
Peitz, Martin
16
Sattler, Henrik
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Armstrong, Mark
15
Berger, Jonah
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Boztuğ, Yasemin
15
Dellaert, Benedict G. C.
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Springer Fachmedien Wiesbaden
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9
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Edward Elgar Publishing
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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2
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2
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Journal of business research : JBR
495
Journal of retailing and consumer services
334
The journal of product & brand management
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The journal of brand management : an international journal
229
Psychology & marketing
155
Journal of consumer research : JCR ; an interdisciplinary bimonthly
116
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
114
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
105
International journal of hospitality management
103
NBER working paper series
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
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87
Journal of marketing communications
86
NBER Working Paper
84
Journal of international consumer marketing
83
Marketing letters : a journal of research in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
72
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing research : JMR
70
International journal of consumer studies
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SpringerLink / Bücher
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Journal of travel and tourism marketing
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Journal of business ethics : JOBE
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of marketing management : MM
63
Gabler Edition Wissenschaft
61
International marketing review
61
Journal of fashion marketing and management
61
Economics letters
58
Journal of global marketing
58
International journal of industrial organization
57
Journal of the Academy of Marketing Science
57
Journal of marketing
56
Europäische Hochschulschriften / 5
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European journal of operational research : EJOR
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ECONIS (ZBW)
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EconStor
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1
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1
Moral
identity
centrality and cause-related marketing : the moderating effects of brand social responsibility
image
and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Esports fan
identity
toward sponsor-sponsee relationship : an understanding of the role-based
identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
3
Congruence constructs as mediators of stereotypic
image
perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
4
Benetton : Identifying an
Image
, Imagining an
Identity
Favero, Giovanni
-
2012
This paper deals with the Benetton's approach to advertising and with the changes in the
image
of the company since its …
Persistent link: https://www.econbiz.de/10014054854
Saved in:
5
Evaluating retail store
image
: an empirical study in India
Biswal, Santosh Kumar
;
Sreekumar
;
Panda, Arun Kumar
- In:
International journal of business excellence
9
(
2016
)
1
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011626442
Saved in:
6
Do reputation and
image
matter for recommendations and switching intentions in the telecommunications industry?
Abiodun, Abolaji Joachim
;
Adeyemi, Kenneth Sola
; …
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10011383572
Saved in:
7
Reciprocity of a retailer's corporate imge and store
image
: moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Drawing negative inferences from a positive country-of-origin
image
: consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
9
IMC antecedents and the consequences of planned brand
identity
in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Analysis of the influence of reputation,
identity
and
image
on the country brand
Revilla Camacho, Maria Angeles
;
Rodriguez-Rad, Carlos
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10013369816
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