Narrow search
Showing 1 - 10 of 2,020
Cover Image
Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China
Fan, Jun; Qiu, Hong-liang - In: Public personnel management 43 (2014) 3, pp. 340-354
Persistent link: https://www.econbiz.de/10010402673
Cover Image
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel; Nadjat, Hamdani - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 103-109). 2023
Persistent link: https://www.econbiz.de/10013541898
Cover Image
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Cover Image
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Cover Image
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Cover Image
Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes
Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022
identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using …The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial … spatial identity in an applied context such as place branding. This is done using the example of the Regiobranding research …
Persistent link: https://www.econbiz.de/10012938861
Cover Image
Accounting methods of the operations performed for the reorganisation of companies
Deju, Mihai - In: Studies and scientific researches / Economics edition / … (2017), pp. 32-38
Persistent link: https://www.econbiz.de/10011810945
Cover Image
Are MNCs norm entrepreneurs or followers? : the changing relationship between host country institutions and MNC HRM practices
Brookes, Michael; Brewster, Chris; Wood, Geoffrey - In: The international journal of human resource management 28 (2017) 12, pp. 1690-1711
Persistent link: https://www.econbiz.de/10011753877
Cover Image
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022
Persistent link: https://www.econbiz.de/10013338080