Bharti, Nibha; Huria, Sugandha; Jose, Ashley; PATHANIA, … - 2022
, particularly so in India. The country’s Traders associations have complained that the sector has been growing at the expense of the … offline retail sector, primarily the MSMEs. In this context, this study is one of the first attempts to analytically evaluate … the significance of booming online retail on India’s production economy (including both manufacturing and retail segments …