This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

Businesses embrace a tremendous shift towards service-dominant logic in order to achieve and sustain advantage. To expand its influence, marketing needs to take on a service lens as well. The customer-centric approach tries to position value generation with processes that al-low customers to...

Mr. Ahmad HR manager of Growex organization had to deal with several human resource concerns in his HR department. These challenges were found across the organization, and the top management at times seemed incapable tackling such issues. According to the findings, workers of the HR department...

As the internet traffic dividend disappears, the growth of e-commerce platforms slows and competition among sellers increases. Cooperative advertising schemes between e-commerce platforms and sellers come into being. This paper considers advertising strategies in a supply chain with one...

We study the impact of ad agencies on the online advertising market. To increase the payoffs of their clients, in a process known as “bid rotation,” agencies act as bidding rings where they strategically hold out some ad candidates from publishers’ auctions to soften competition. We show...

The article examines the extent to which advertisers can expressly use, or use by implication, swear words in their advertising. It reviews the justifications for their use, the UK advertising rules on swearing, and their practical application in formal rulings by the Advertising Standards Authority

Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. .

We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two dimensions of the scope of its operations. Parameters of the model are estimated via three stage...

One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertising in Ikeja Lagos...

What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...

With the advertising industry and practice changing significantly in the last decade, it is likely that the existing management practices in advertising agencies also need some transformation. Through exploring management innovation principles and practices, novel practices might be applied by...

"This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the...

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain...