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1
Book / Working Paper 		The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms
Year:                     
2012
Person:  Roetzer, Paul
Publisher:  Hoboken, NJ : Wiley
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2
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
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3
Article 		Responsible communications agencies : key success factors
Year:                     
2012
Person:  Badran, Aude
Published in:  Ethics in marketing and communications : towards a global perspective
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4
Article 		Does ethics statement of a public relations firm make a difference? : yes it does!!
Year:                     
2012
Person:  Ki, Eyun-jung; Choi, Hong-lim; Lee, Junghyuk
Published in:  Journal of business ethics : JOBE ; 105
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5
Journal 		Agenturportraits : GWA-Jahrbuch ...
Year:                     
2012-; 2012 -
Publisher:  Frankfurt, M : FAZ-Inst. für Management-, Markt- u. Medieninformationen
Institution:  Gesamtverband Kommunikationsagenturen GWA
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6
Book / Working Paper 		Die Zukunft der Werbeagenturen : Strategische Planung als Innovationsmotor
Year:                     
2012
Person:  Botzenhardt, Florian; Pätzmann, Jens Uwe
Publisher:  Wiesbaden : Springer Gabler
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7
Article 		Reconciling economic and creative performance : insights from a creative business service start-up
Year:                     
2011
Person:  Tjemkes, Brian V.
Published in:  Entrepreneurship and the creative economy : process, practice and policy
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8
Article 		Economy, ideology, and advertising
Year:                     
2011
Person:  Faraone, Roque
Published in:  The handbook of political economy of communications
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9
Article 		Eventagentur 2.0 - the next generation : wie Social Media die Kommunikationsanforderungen an Kunden und Agenturen verändert
Year:                     
2011
Person:  Cramer, Peter
Published in:  Event-Marketing : Trends und Entwicklungen
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10
Article 		Wie finde ich die passende Agentur?
Year:                     
2011
Person:  Klein, Oliver
Published in:  Event-Marketing : Trends und Entwicklungen
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11
Article 		An overview of advertising trends and strategies in Latin America : a Colombian case
Year:                     
2011
Person:  Gomez, Jaime S.
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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12
Article 		Multinational advertising agencies in Latin America : from historical development to present practices
Year:                     
2011
Person:  Torres-Baumgarten, Gladys
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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13
Article 		Advertising in Slovenia : Eastern European spirit, Western European style
Year:                     
2011
Person:  McBride, Michael H.; Damjan, Janez
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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14
Article 		Challenges and opportunities for advertising in Moldova : a nation in transition
Year:                     
2011
Person:  McBride, Michael H.
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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15
Article 		Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Year:                     
2011
Person:  Thomas, Amos Owen
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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16
Article 		Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Year:                     
2011
Person:  Venkateswaran, Anuradha
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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17
Article 		Advertising in Israel : from traditional dilettantism to professional westernism
Year:                     
2011
Person:  Hetsroni, Amir
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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18
Article 		Advertising in transition : a case study on Nigeria's burgeoning market
Year:                     
2011
Person:  Ayeni, Olugbenga C.
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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19
Book / Working Paper 		Gabler Kompaktlexikon Werbung : 1.400 Begriffe nachschlagen, verstehen, anwenden
Year:                     
2011
Person:  Seebohn, Joachim
Publisher:  Wiesbaden : Gabler
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20
Article 		Advertising self-regulation : clearance processes, effectiveness and future research agenda
Year:                     
2011
Person:  Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa
Published in:  The marketing review ; 11
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21
Article 		Agenturen und Integrierte Kommunikation : Anforderungen an Agenturen aus Unternehmenssicht und deren Einfluss auf die Umsetzung der Integrierten Kommunikation
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22
Article 		No customer left behind : a distribution-free Bayesian approach to accounting for missing Xs in marketing models
Year:                     
2011
Person:  Qian, Yi; Xie, Hui
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 30
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23
Article 		Advertising agencies : the most calcified part of the process
Year:                     
2011
Person:  Nyren, Chuck
Published in:  The silver market phenomenon : marketing and innovation in the aging society
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24
Book / Working Paper 		Brand Planning : starke Strategien für Marken und Kampagnen
Year:                     
2011
Publisher:  Stuttgart : Schäffer-Poeschel
Affiliated person:  Baetzgen, Andreas
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25
Article 		International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Year:                     
2011
Person:  Whitelock, Jeryl; Fastoso, Fernando
Published in:  Handbook of research in international marketing
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26
Article 		Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Year:                     
2011
Person:  Becker, Sven H.
Published in:  Brand Planning : starke Strategien für Marken und Kampagnen
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27
Article 		Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Year:                     
2011
Person:  Segar, Alison
Published in:  Brand Planning : starke Strategien für Marken und Kampagnen
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28
Article 		Alles braucht einen Anfang : das Agenturbriefing
Year:                     
2011
Person:  Rieke, Nina
Published in:  Brand Planning : starke Strategien für Marken und Kampagnen
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29
Article 		Creative managers and managing creativity : a hermeneutic exploration
Year:                     
2011
Person:  Granot, Elad
Published in:  American journal of business : applying research to practice ; AJB ; 26
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30
Article 		Switching costs and ad agency-client relationship longevity : an exploratory study
Year:                     
2011
Person:  Davies, Mark A. P.; Prince, Melvin
Published in:  Services marketing quarterly ; 32
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31
Article 		Kreative Exzellenz- und Dienstleistungsproduktivität : Gestaltungsansätze für das innovationsorientierte Management integrierter Kommunikationsagenturen
Year:                     
2011
Person:  Averdung, Axel; Teichert, Thorsten
Published in:  Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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32
Article 		Modular service design in professional services : a qualitative study
Year:                     
2011
Person:  Nakano, Davi
Published in:  International journal of services and operations management ; 9
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33
Article 		The creative code : an organisational influence on the creative process in advertising
Year:                     
2011
Person:  Stuhlfaut, Mark W.
Published in:  International journal of advertising : the quarterly review of marketing communications ; 30
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34
Article 		Human resource management and development practices in indigenous Russian companies and foreign MNCs : a comparative analysis
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35
Article 		The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Year:                     
2011
Person:  Leopold, Andrea; Diehl, Sandra
Published in:  Breaking new ground in theory and practice
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36
Article 		Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Year:                     
2011
Person:  Sasser, Sheila; Koslow, Scott; Kilgour, Mark
Published in:  Breaking new ground in theory and practice
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37
Article 		An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Year:                     
2011
Person:  Mercurio, Kathryn R.; Forehand, Mark R.
Published in:  Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 38
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38
Article 		If the supplier's human capital walks away, where would the customers go?
Year:                     
2011
Person:  Biong, Harald; Ulvnes, Arne M.
Published in:  Journal of business-to-business marketing ; 18
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39
Article 		Diffusion of account planning in Indian ad agencies : an organisational perspective
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40
Article 		Advertising on the internet : perceptions of advertising agencies and marketing managers
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41
Article 		Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
Year:                     
2011
Person:  McLeod, Charlotte; O'Donohoe, Spephanie; Townley, Barbara
Published in:  British journal of management : BJM ; 22
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42
Article 		Firm size and industry structure under human capital intensity : insights from the evolution of the global advertising industry
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43
Book / Working Paper 		The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency
Year:                     
c 2011
Person:  Sugiyama, Kotaro; Andree, Tim
Publisher:  New York, NY [u.a.] : McGraw-Hill
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44
Article 		Managing professional service firms : role of managerial abilities
Year:                     
2011
Person:  Sahin, Cigdem
Published in:  The journal of management development ; 30
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45
Article 		Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Year:                     
2011
Person:  Hirt, Gerulf
Published in:  Zeitschrift für Unternehmensgeschichte : ZUG ; 56
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46
Article 		Black models and the invention of the US "negro market," 1945-1960
Year:                     
2011
Person:  Brown, Elspeth H.
Published in:  Inside marketing : practices, ideologies, devices
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47
Book / Working Paper 		The globalization of advertising : agencies, cities and spaces of creativity
Year:                     
2011
Publisher:  London [u.a.] : Routledge
Affiliated person:  Faulconbridge, James R.; Beaverstock, Jonathan V.; Nativel, Corinne; Taylor, Peter J.
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48
Article 		The inimitable outsider : contracting out public affairs from a consultant's perspective
Year:                     
2011
Person:  Hoffmann, Jochen; Steiner, Adrian; Jarren, Otfried
Published in:  Journal of communication management : an international journal ; 15
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49
Journal 		Jahrbuch ... / Gesamtverband Kommunikationsagenturen GWA : aktuelle Agenturportraits
Year:                     
2004 - 2010; 2005(2004) - 2011(2010)
Publisher:  Frankfurt, M. : GWA; anfangs: Frankfurt, M. : Verl.-Gruppe Dt. Fachverl. Horizont Productions; früher: Frankfurt, M. : Kopsch Publ. Services
Institution:  Gesamtverband Kommunikationsagenturen GWA; Gesamtverband Kommunikationsagenturen GWA
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50
Journal 		Branchen special
Year:                     
1994 - 2010; Nachgewiesen 1994 - 2010,Apr.
Publisher:  Wiesbaden : Dt. Genossenschafts-Verl.
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