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1
Article 		Using Music Tempo and Picture Distance to predict attitude towards advertised brands
Year:                     
2012
Person:  Shi, Larry; Dotson, Michael J.; Davé, Dinesh S.
Published in:  International journal of management practice : IJMP ; 5
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2
Article 		Dove in Russia : the role of culture in advertising success
Year:                     
2012
Person:  Tolstikova, Natalia
Published in:  Marketing management : a cultural perspective
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3
Article 		Ethnic minority consumers' responses to sales promotions in the packaged food market
Year:                     
2012
Person:  Jamal, Armand; Peattie, Sue; Peattie, Ken
Published in:  Journal of retailing and consumer services ; 19
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4
Article 		Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Year:                     
2012
Person:  Gauzente, Claire; Roy, Yves
Published in:  Journal of retailing and consumer services ; 19
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5
Article 		How do storefront windows displays influence entering decisions of clothing stores?
Year:                     
2012
Person:  Oh, Hyunjoo; Petrie, Jenny; Rudolph, Thomas
Published in:  Journal of retailing and consumer services ; 19
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6
Book / Working Paper 		Social media analytics : effective tools for building, intrepreting, and using metrics
Year:                     
c 2012
Person:  Sponder, Marshall
Publisher:  New York [u.a.] : McGraw-Hill
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7
Book / Working Paper 		Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Year:                     
2012
Person:  Fischer, Alexander
Publisher:  Wiesbaden : Gabler
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8
Article 		Duration of advertising effect : considering franchising in the restaurant industry
Year:                     
2012
Person:  Park, Kwangmin; Jang, SooCheong Shawn
Published in:  International journal of hospitality management ; 31
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9
Article 		An investigation of informational versus emotional advertising appeals during life transitions
Year:                     
2012
Person:  Hadjimarcou, John
Published in:  International journal of management and marketing research : IJMMR ; 5
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10
Book / Working Paper 		Consumer absenteeism, search, advertising, and sticky prices
Year:                     
2012
Person:  Fishman, Arthur
Publisher:  [Ramat-Gan] : [Bar-Ilan Univ., Dep. of Economics]
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11
Book / Working Paper 		Does self-regulation of advertisement length improve consumer welfare?
Year:                     
2012
Person:  Matsubae, Taisuke; Matsushima, Noriaki
Publisher:  Osaka : Inst. of Social and Economic Research
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12
Article 		Modellierung und Messung des Return on Investments von Marketing-Maßnahmen
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13
Article 		The elaboration likelihood model : a 30-year review
Year:                     
2012
Affiliated person:  Schumann, David W.; Kotowski, Michael R.; Ahn, Ho-young; Haugtvedt, Curtis P.
Published in:  Advertising theory
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14
Article 		Female athlete endorsers : determinants of effectiveness
Year:                     
2012
Affiliated person:  Fink, Janet S.; Parker, Heidi M.; Cunningham, George B.; Cuneen, Jacquelyn
Published in:  Sport management review ; 15
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15
Book / Working Paper 		Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Year:                     
2012
Person:  Stenger, Daniel
Publisher:  Wiesbaden : Springer-Gabler
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16
Book / Working Paper 		Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Year:                     
2012
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Bauer, Hans H.
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17
Article 		How to target diverse customers : an advertising typology and prescriptions from social psychology
Year:                     
2012
Person:  Brumbaugh, Anne M.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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18
Article 		Verbal and visual information interaction in print advertisements
Year:                     
2012
Person:  Bao, Yeqing; Zhang, Shi; Simpson, James T.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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19
Article 		Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Year:                     
2012
Person:  Xie, Guang-xin; Boush, David M.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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20
Book / Working Paper 		Predicting Users’ Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness
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21
Article 		Incorporating long-term effects in determining the effectiveness of different types of online advertising
Year:                     
2011
Person:  Breuer, Ralph; Brettel, Malte; Engelen, Andreas
Publisher:  Springer
Published in:  Marketing Letters
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22
Article 		Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
Year:                     
2011
Person:  Henningsen, Sina; Heuke, Rebecca; Clement, Michel
Institution:  Verband der Hochschullehrer für Betriebswirtschaft - VHB
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23
Article 		Making your online voice loud : the critical role of WOM information
Year:                     
2011
Affiliated person:  Huang, Minxue; Cai, Fengyan; Tsang, Alex S. L.; Zhou, Nan
Published in:  European journal of marketing : EJM ; 45
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24
Article 		The measure of all things : finding out that something doesn't work is the first step toward learning what does work
Year:                     
2011
Person:  Watts, Duncan
Published in:  Journal of advertising research ; 51
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25
Article 		Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Year:                     
2011
Person:  D'Alessandro, Steven; Chitty, Bill
Published in:  Psychology & marketing ; 28
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26
Book / Working Paper 		Advertising effects in presidential elections
Year:                     
2011
Person:  Gordon, Brett R.; Hartmann, Wesley R.
Publisher:  Stanford, Calif. : Univ., Graduate School of Business
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27
Article 		The naked truth : revealing the affinity for graphic sexual appeals in advertising
Year:                     
2011
Person:  Reichert, Tom; LaTour, Michael S.; Ford, John B.
Published in:  Journal of advertising research ; 51
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28
Article 		Parental style : the implications of what we know (and think we know)
Year:                     
2011
Person:  Carlson, Les; Laczniak, Russell N.; Wertley, Chad
Published in:  Journal of advertising research ; 51
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29
Article 		Ad bites : toward a theory of ironic advertising
Year:                     
2011
Person:  Pehlivan, Ekin; Berthon, Pierre; Pitt, Leyland
Published in:  Journal of advertising research ; 51
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30
Book / Working Paper 		West-Ost-Markenstudie 2010 (WOM 2010) - Unterschiede in Kaufverhalten, Markenbewußtsein und Werbewirkung in Ost und West
Year:                     
2011
Person:  Haken, Niels N. von; Schiller, Sören
Published in:  Markenmanagement : Norbert
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31
Article 		A quantitative assessment of materialistic value and its relationship with consumer behavior in Indian culture
Year:                     
2011
Person:  Mishra, Manit; Mishra, B. B.
Published in:  The IUP journal of marketing management : IJMM ; 10
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32
Book / Working Paper 		Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Year:                     
2011
Publisher:  Wiesbaden : Gabler
Affiliated person:  Schüür-Langkau, Anja
Institution:  Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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33
Article 		The impact of sexual imagery in advertising : comparing Hispanics and Non-Hispanics attitudes and responses toward print ads
Year:                     
2011
Affiliated person:  Kelsmark, Kevin Ann; Dion, Paul; Abratt, Russell; Mischel, Leann
Published in:  Journal of promotion management : JPM ; 17
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34
Article 		The effects of humor on ad processing : mediating role of brand familiarity
Year:                     
2011
Person:  Chung, Hwiman; Zhao, Xinshu
Published in:  Journal of promotion management : JPM ; 17
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35
Article 		A field test of the effectiveness of different print layouts : a mixed model field experiment in alternative advertising
Year:                     
2011
Person:  Lehmann, Dominik; Shemwell, Donald J.
Published in:  Journal of promotion management : JPM ; 17
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36
Book / Working Paper 		Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Year:                     
2011
Person:  Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena
Publisher:  Ilmenau : Verl. proWiWi
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37
Book / Working Paper 		Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Year:                     
2011
Person:  Lembke, Gerald
Publisher:  Berlin : Cornelsen
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38
Article 		Uses of redundancy in print advertisements in Nigeria
Year:                     
2011
Person:  Olatunji, Rotimi Williams
Published in:  Journal of promotion management : JPM ; 17
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39
Article 		What do we know about trade promotions? : contributions, limitations, and further research
Year:                     
2011
Person:  Poddar, Amit; Donthu, Naveen
Published in:  Journal of promotion management : JPM ; 17
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40
Article 		Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Year:                     
2011
Person:  Soliman, Dalia Mohammad
Published in:  Journal of vacation marketing : an international journal ; 17
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41
Article 		Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Year:                     
2011
Person:  Dakroury, Aliaa
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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42
Article 		What really works for teenagers : human or fictional celebrity?
Year:                     
2011
Affiliated person:  Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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43
Article 		Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
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44
Article 		When intrusive can be likable : product placement effects on multitasking consumers
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45
Article 		Missing the mark : advertising avoidance and distractor devaluation
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46
Article 		Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
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47
Article 		Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
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48
Article 		The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Year:                     
2011
Person:  Wang, Alex
Published in:  International journal of pharmaceutical and healthcare marketing : IJPHM ; 5
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49
Article 		The games people play : how the entertainment value of online ads helps or harms persuasion
Year:                     
2011
Person:  Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J.
Published in:  Psychology & marketing ; 28
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50
Article 		Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Year:                     
2011
Person:  Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun
Published in:  International journal of hospitality management ; 30
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