Search Results - subject_exact:"Advertising effects"

Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections

Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014288578

Offensive and harmful advertising : a content analysis of official complaints

Auxtova, Kristina; Brennan, Mary - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 31-57

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191891

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192980

The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall

Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194212

Selling sustainability : making green advertising more concrete with circular economy message framing

Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194214

Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices

Saile, Katharina S.; Neef, Nicolas Eric; Hüttl-Maack, … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 66-86

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194215

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194220

Psychological reactance in assertive green advertising : addressing the role of individual values

Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205248

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327218

Assessing the suitability of digital advertising

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - 2025

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338608

Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness

Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399225

Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services

Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399236

Effect of preroll ad choice on brand attitude and attitude toward the viewing experience

Newton, Joshua; Newton, Fiona Joy; Wong, Jimmy; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396317

The effect of deactivating Facebook and Instagram on users' emotional state

Allcott, Hunt; Gentzkow, Matthew Aaron; Wittenbrink, … - 2025

We estimate the effect of social media deactivation on users’ emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation improvement in an index of happiness,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399714

When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes

Papp-Váry, Árpád Ferenc - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-31

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399726

Influence of celebrity endorsements in advertisements on the purchasing intentions among higher education students

Mohan, R. - In: IIMT journal of management 2 (2025) 1, pp. 100-113

Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015398225

Finding the right voice : how CEO communication on the Russia-Ukraine war drives public engagement and digital activism

Hamelberg, Kedma; Ruyter, Ko de; Dolen, Willemijn M. van; … - In: Journal of public policy & marketing 44 (2025) 1, pp. 140-159

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147843

The role of advertising in the choice between reselling and agency selling

Sigué, Simon Pierre; Gromova, Ekaterina - In: International transactions in operational research : a … 32 (2025) 4, pp. 2311-2335

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338362

Operationalizing ad creativity and its effects in B2B advertising

Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - In: Industrial marketing management : the international … 126 (2025), pp. 168-184

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395408

Boosting brand behavioral intentions via integrated explicit product placements in podcasts

Milovan, Anca-Maria; Dobre, Costinel; Moisescu, Ovidiu Ioan - In: Journal of business research : JBR 189 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395557

Advertising in business markets : the obscured bottom-line effect and need for appropriate analytics

Guenther, Peter; Guenther, Miriam; Rahman, Mahabubur; … - In: Industrial marketing management : the international … 126 (2025), pp. 185-196

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395428

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358369

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333860

The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions

Gotsch, Mauro Luis; Gasser, Florian - In: Journal of consumer behaviour 24 (2025) 1, pp. 5-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333891

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372974

The effects of advertising disclosure regulations on social media : evidence from Instagram

Ershov, Daniel; Mitchell, Matthew F. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372956

Authenticity perceptions of informational and transformational advertising : decoding the role of construal level mindset

Papadopoulou, Christina; Hultman, Magnus; Oghazi, Pejvak - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373260

An optimal advertising model with carryover effect and mean field terms

Gozzi, Fausto; Masiero, Federica; Rosestolato, Mauro - In: Mathematics and financial economics 18 (2024) 2/3, pp. 413-427

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189209

Does banner advertising still capture attention? : an eye-tracking study

Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: Spanish journal of marketing 28 (2024) 1, pp. 3-20

Purpose The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, banner location, banner click and banner...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190139

Assessing the effectiveness of tourism promotional videos : creativity, emotional impact, perceived quality, and attitude towards the destination

Dias, Francisco; Lavaredas, Alexandra Meira - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional campaigns. With the aim of opening new research perspectives in the field of tourism promotion, this article proposes a model for evaluating the effectiveness of TPVs-the Emovie...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190316

Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising

Talha, Muhammad; Tahir, Zonaib; Mehroush, Iqra - In: Spanish journal of marketing 28 (2024) 4, pp. 382-401

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190367

Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement

Waltenrath, Adrian - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191253

Intention and behavior toward eating whole grain pasta on a college dining campus : theory of planned behavior and message framing

Sogari, Giovanni; Wongprawmas, Rungsaran; Andreani, Giulia - In: Bio-based and applied economics 13 (2024) 3, pp. 301-316

The consumption of whole grains has several health benefits, however, most US consumers - including young adults - do not meet the recommended consumption intake. To understand the underlying factors affecting the intention and consumption of whole grain pasta, a survey based on the Theory of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191255

AI-driven contextual advertising : toward relevant messaging without personal data

Häglund, E.; Björklund, J. - In: Journal of current issues and research in advertising 45 (2024) 3, pp. 301-319

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191718

Consumer memory and competitive interference : the case of auto insurance advertising

Sahni, Navdeep S.; Yang, Yifan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191736

The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude

Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191748

Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192942

Keyword-level Bayesian online bid optimization for sponsored search advertising

Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179784

Participation vs. effectiveness in sponsored tweet campaigns : a quality-quantity conundrum

Peng, Jing; Van Den Bulte, Christophe - In: Management science : journal of the Institute for … 70 (2024) 11, pp. 7961-7983

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145027

Greenwashing in the fashion industry : the flipside of the sustainability trend from the perspective of Generation Z

Linckens, Sarah; Horn, Carmen; Perret, Jens K. - 2024

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014502244

Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study

Karamchandani, Shikha; Mehta, Anushree; Jayswal, Mitesh - In: Vision : the journal of business perspective 28 (2024) 5, pp. 607-620

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156786

Does the advertising of plant-based burgers attract meat consumers? : the influence of new product advertising on consumer responses

Wang, Lingxiao; Li, Wenying; Zheng, Yuqing - In: Agribusiness : an international journal 40 (2024) 3, pp. 680-698

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156931

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159119

Data-driven budget allocation of retail media by ad product, funnel metric, and brand size

Qin, Vivian; Pauwels, Koen; Zhou, Bobby - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 235-249

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137870

Why is my team wearing rainbow jerseys? : exploring effects of DEI messages on sports fans' responses

Fleischman, David; Mulcahy, Rory; English, Peter; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 212-222

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137900

Choosing to discover the unknown : the effects of choice on user attention to online video advertising

Luo, Cheng; Jiang, Zhenhui; Li, Xiuping; Yi, Cheng; … - In: Management science : journal of the Institute for … 70 (2024) 10, pp. 6983-7003

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015142204

Construal level theory in advertising research : A systematic review and directions for future research

Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; … - In: Journal of business research : JBR 183 (2024), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144095

Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics

Chan, Hang-Yee; Boksem, Maarten A. S.; Venkatraman, Vinod; … - In: Journal of marketing research 61 (2024) 5, pp. 891-913

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168477

The impact of online advertising on store visiting : Saudi Arabia

Zouaoui, Rim; Hamdi, Rabeb - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 56-66

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014577718