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Advertising professions (22)
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Blythe, Jim (1)
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Weeser-Krell, Lothar M. (1)
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Zentralverband der deutschen Werbewirtschaft (ZAW) (1)
Published in ... :
Journal of communication management : an international journal (6)
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Breaking new ground in theory and practice (1)
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Journal of business research : JBR (1)
Marketing letters : a journal of research in marketing (1)
Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1 (1)
The journal of brand management : an international journal (1)
Zeitschrift für Unternehmensgeschichte : ZUG (1)
Databases :
ECONIS (21)
Internet resources (1)
Results 1- 22 of 22
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Title
1
Communication executives in a changing world : legitimacy beyond organizational borders
Year:
2011
Person:
Johansson, Catrin
;
Ottestig, Ann T.
Published in:
Journal of communication management : an international journal ; 15
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2
The double-edged sword of legitimacy in public relations
Year:
2011
Person:
Merkelsen, Henrik
Published in:
Journal of communication management : an international journal ; 15
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3
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Year:
2011
Person:
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
Published in:
Breaking new ground in theory and practice
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4
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Year:
2011
Person:
Hirt, Gerulf
Published in:
Zeitschrift für Unternehmensgeschichte : ZUG ; 56
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5
Black models and the invention of the US "negro market," 1945-1960
Year:
2011
Person:
Brown, Elspeth H.
Published in:
Inside marketing : practices, ideologies, devices
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6
Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Year:
2010
Person:
Nothhaft, Howard
Published in:
Journal of communication management : an international journal ; 14
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7
Communicative leadership
Year:
2010
Person:
Hamrefors, Sven
Published in:
Journal of communication management : an international journal ; 14
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8
Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Year:
2010
Person:
Valentini, Chiara
Published in:
Journal of communication management : an international journal ; 14
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9
PR professionals in France : an overview of the sector
Year:
2010
Person:
Carayol, Valérie
Published in:
Journal of communication management : an international journal ; 14
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-
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10
Agency practitioner theories of how advertising works
Year:
2009
Person:
Nyilasy, Gergely
;
Reid, Leonard N.
Published in:
Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising ; 38
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11
The elephant in the room? : class and creative careers in British advertising agencies
Year:
2009
Person:
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
Published in:
Human relations ; 62
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12
Selbstständige Medienschaffende in der Netzwerkgesellschaft
Year:
2008
Person:
Vogl, Gerlinde
Publisher:
Boizenburg: vwh, Hülsbusch
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13
Vom Pitch zum Award : wie Werbung gemacht wird ; Insights in eine ungewöhnliche Branche
Year:
2008
Person:
Burrack, Heiko
;
Nöcker, Ralf
Publisher:
Frankfurt am Main : FAZ-Inst. für Management-, Markt- und Medieninformationen
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14
Advertising creatives and brand personality: a grounded theory perspective
Year:
2007
Person:
Blythe, Jim
Published in:
The journal of brand management : an international journal ; 14
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15
Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Year:
2007
Person:
Martin, Brett A. S.
;
Veer, Ekant
;
Pervan, Simon J.
Published in:
Marketing letters : a journal of research in marketing ; 18
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16
Kreativsein als Subjektideal und Lebensentwurf : zum Wandel beruflicher Integration im neuen Kapitalismus - das Beispiel der Werbeberufe
Year:
2006
Person:
Koppetsch, Cornelia
Published in:
Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1
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17
Lobbying als Beruf : Karrierewege und Professionalisierung in der Interessenrepräsentation
Year:
2006
Person:
Althaus, Marco
Published in:
Die fünfte Gewalt : Lobbyismus in Deutschland
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-
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18
Neue Medien - berufliche Chancen für Frauen?
Year:
2001
Person:
Stark, Birgit
;
Döbler, Thomas
Publisher:
Hohenheim : Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
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19
Die Werbefachleute in Frankreich in der Zeit zwischen den beiden Weltkriegen : Geschichte einer Professionalisierung?
Year:
1997
Person:
Chessel, Marie-Emmanuelle
Published in:
Jahrbuch für Wirtschaftsgeschichte
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-
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20
Das Arbeitsfeld Werbung : Berufe - Ausbildung - Einsatz
Year:
1991
Person:
Weeser-Krell, Lothar M.
Publisher:
Frankfurt am Main [u.a.] : Lang
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21
Practicing advertising researchers and their views of academic researchers
Year:
1987
Person:
Kelly, J. S.
Published in:
Journal of business research : JBR ; 15
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22
ZAW - Zentralverband der deutschen Werbewirtschaft
Institution:
Zentralverband der deutschen Werbewirtschaft (ZAW)
Availability:
Open Website
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