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Journal of consumer research : JCR ; an interdisciplinary bimonthly (23)
Psychology & marketing (19)
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1
Book / Working Paper 		Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Year:                     
2012
Person:  Fischer, Alexander
Publisher:  Wiesbaden : Gabler
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2
Article 		How does verbal non-diagnostic information affect product evaluation?
Year:                     
2012
Person:  Gierl, Heribert; Huettl, Verena
Published in:  Review of managerial science ; 6
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3
Article 		Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Year:                     
2011
Person:  D'Alessandro, Steven; Chitty, Bill
Published in:  Psychology & marketing ; 28
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4
Article 		Ad bites : toward a theory of ironic advertising
Year:                     
2011
Person:  Pehlivan, Ekin; Berthon, Pierre; Pitt, Leyland
Published in:  Journal of advertising research ; 51
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5
Article 		Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
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6
Article 		Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
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7
Article 		Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
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8
Article 		Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Year:                     
2011
Person:  Doyle, John R.; Bottomley, Paul A.
Published in:  Psychology & marketing ; 28
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9
Article 		International research on attention and memory effects of advertising
Year:                     
2011
Person:  Rajabi, Mahdi; De Pelsmacker, Patrick; Dens, Nathalie
Published in:  International business, not as usual
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10
Article 		Die Botschaften internationaler Weinwerbung
Year:                     
2011
Person:  Saunders, Roger
Published in:  Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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11
Article 		"Macht riecht würzig"
Year:                     
2011
Person:  Klepper, Karsten; Mazanec, Michael; Kestel, Christina
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 33
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12
Article 		Horizontal and vertical cultural differences in the content of advertising appeals
Year:                     
2011
Person:  Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing
Published in:  Journal of international consumer marketing ; 23
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13
Article 		Identification of the four-factor structure of customers' perceived fairness
Year:                     
2011
Person:  Lee, Kyootai; Joshi, Kailash; Kim, Young Kyun
Published in:  Journal of targeting, measurement and analysis for marketing ; 19
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14
Article 		Emotional information management and responses to emotional appeals
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15
Article 		Does attractiveness sell? : women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
Year:                     
2011
Person:  Buunk, Abraham P.; Dijkstra, Pieternel
Published in:  Psychology & marketing ; 28
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16
Article 		Role of tactile and visual inputs in product evaluation : a multisensory perspective
Year:                     
2011
Person:  Balaji, M. S.; Raghavan, Srividya; Jha, Subhash
Published in:  Asia Pacific journal of marketing and logistics ; 23
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17
Article 		Cue management : using fitness cues to enhance advertising effectiveness
Year:                     
2011
Person:  Vyncke, Patrick
Published in:  Evolutionary psychology in the business sciences
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18
Article 		Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Year:                     
2011
Person:  Spielvogel, Julia; Terlutter, Ralf
Published in:  Breaking new ground in theory and practice
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19
Article 		The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Year:                     
2011
Person:  Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine
Published in:  Breaking new ground in theory and practice
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20
Article 		Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Year:                     
2011
Person:  Theodorakis, Ioannis G.; Koritos, Christos
Published in:  Breaking new ground in theory and practice
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21
Article 		What does a negative political ad really say? : the effects of different content dimensions
Year:                     
2011
Person:  Chou, Hsuan-yi; Lien, Nai-hwa
Published in:  Journal of marketing communications ; 17
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22
Article 		Brand Reframing : wir sind vielleicht nicht die Humorvollsten, aber wer will schon eine Marke, über die man lacht!
Year:                     
2011
Person:  Neudecker, Niels; Esch, Franz-Rudolf
Published in:  Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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23
Article 		Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Year:                     
2011
Person:  Langner, Tobias; Fischer, Alexander
Published in:  Innovative Markenführung und -implementierung
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24
Article 		Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Year:                     
2011
Person:  Griessmair, Michele; Strunk, Guido; Auer-Srnka, Katharina J.
Published in:  Psychology & marketing ; 28
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25
Article 		The impact of commercial break position on advertising effectiveness in different mood conditions
Year:                     
2011
Person:  Jeong, Yongick
Published in:  Journal of promotion management : JPM ; 17
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26
Article 		Multisensory design : reaching out to touch the consumer
Year:                     
2011
Person:  Spence, Charles; Gallace, Alberto
Published in:  Psychology & marketing ; 28
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27
Article 		The impact of 3d virtual haptics in marketing
Year:                     
2011
Person:  Jin, Seung-A. Annie
Published in:  Psychology & marketing ; 28
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28
Book / Working Paper 		Branding your business
Year:                     
2011
Person:  Hammond, James
Publisher:  London [u.a.] : KoganPage
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29
Article 		The role of TV commercial visuals in forming memorable and impressive destination images
Year:                     
2011
Person:  Pan, Steve
Published in:  Journal of travel research : a quarterly publication of the Travel and Tourism Research Association ; 50
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30
Article 		The influence of personal values in the economic-use valuation of peri-urban green spaces : an application of the means-end chain theory
Year:                     
2011
Person:  López-Mosquera, Natalia; Sánchez, Mercedes
Published in:  Tourism management : research, policies, practice ; 32
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31
Article 		Beardedness in advertising : effects on endorsers' credibility and purchase intention
Year:                     
2011
Person:  Guido, Gianluigi; Peluso, Alessandro M.; Moffa, Valentina
Published in:  Journal of marketing communications ; 17
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32
Article 		Metaphoric advertisement comprehension : the role of cerebral hemispheres
Year:                     
2011
Person:  Vance, Kristy; Virtue, Sandra
Published in:  Journal of consumer behaviour : an international research review ; 10
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33
Article 		Verankerung von Markenwerten im Produktdesign
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34
Article 		Visual rhetoric and ethics in marketing of destinations
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35
Book / Working Paper 		Sold on language : how advertisers talk to you and what this says about you
Year:                     
2011
Person:  Sedivy, Julie; Carlson, Greg N.
Publisher:  Chichester : Wiley
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36
Article 		Does cue competition reduce conditioned liking of brands and products?
Year:                     
2011
Person:  Walther, Eva; Ebert, Irena; Meinerling, Katrin
Published in:  Psychology & marketing ; 28
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37
Article 		Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Year:                     
2011
Affiliated person:  Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; Dahl, Darren W.; Vohs, Kathleen D.
Published in:  GfK marketing intelligence review ; 3
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38
Book / Working Paper 		How to make a 29% increase look bigger : numerosity effects in option comparisons
Year:                     
2011
Person:  Pandelaere, Mario; Briers, Barbara
Publisher:  Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
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39
Book / Working Paper 		A pictorial attitude IAT as a measure of implicit motives
Year:                     
2011
Person:  Slabbinck, Hendrik; De Houwer, Jan; Van Kenhove, Patrick
Publisher:  Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
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40
Article 		A multidimensional association approach to sequential consumer judgments
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41
Book / Working Paper 		Strategie und Technik der Werbung : verhaltens- und neurowissenschaftliche Erkenntnisse
Year:                     
2011
Person:  Kroeber-Riel, Werner; Esch, Franz-Rudolf
Publisher:  Stuttgart : Kohlhammer
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42
Book / Working Paper 		Digital Signage : werbliche Kommunikation am Point of Sale auf Flachbildschirmen ; theoretische Hintergründe, Aufgaben und Wirkungsmessungen
Year:                     
2010
Person:  Fischer, Peter
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43
Article 		Moderating effects of self-regulatory focus on source-content incongruity
Year:                     
2010
Person:  Chang, Chung-chau; Lin, Bo-chi
Published in:  Journal of business and psychology ; 25
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44
Article 		Imagetransfer durch Event-Marketing : Grundlagen, Modell, Bedingungen und Konsequenzen
Year:                     
2010
Person:  Nufer, Gerd
Published in:  Stand und Perspektiven der Eventforschung
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45
Article 		Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
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46
Book / Working Paper 		Konsum durch Imitation : der Einfluss des Unbewussten auf das Konsumverhalten
Year:                     
2010
Person:  Roßberg, Nadja
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47
Book / Working Paper 		Neuromarketing : exploring the brain of the consumer
Year:                     
2010
Person:  Zurawicki, Leon
Publisher:  Berlin [u.a.] : Springer
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48
Article 		Skin color shades in advertising to ethnic audiences: the case of African Americans
Year:                     
2010
Person:  Watson, Stevie; Thornton, Corliss G.; Engelland, Brian T.
Published in:  Journal of marketing communications ; 16
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49
Book / Working Paper 		E-commerce issues addressed in a throughput model
Year:                     
2010
Person:  Rodgers, Waymond
Publisher:  New York, NY : Nova Science Publ.
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50
Book / Working Paper 		Werbemixplanung bei mehrfacher, psychographischer Zielsetzung : eine modellorientierte Analyse des Entscheidungsprozesses und Entwicklung von Entscheidungshilfen zur Werbemixplanung
Year:                     
2010
Person:  Piechatzek, Raoul
Publisher:  Göttingen : Cuvillier
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