Die Medienlandschaft hat sich in den letzten Jahren stark verändert. Während traditionelle Medien wie Fernsehen, Print und Radio lange die dominierenden Informations- und Werbequellen waren, haben soziale Netzwerke wie Instagram diese Rolle zunehmend übernommen. Im Zentrum dieses Wandels...

Gender stereotypes : a contemporary legal problem -- EU competences -- EU gender regime : gender stereotypes as a new form of discrimination -- Theorising gender stereotypes -- Teenage voices -- Sweden -- Spain -- The UK.

This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends crucially on the cost effectiveness of...

The purpose of this paper is to empirically examine the effect on alcohol abuse of banning broadcast advertising of alcoholic beverages. The effect of a ban cannot be studied using data from one country because the adoption of new advertising bans is an infrequent event and requires many years...

In May 1996 the U.S. Supreme Court struck down Rhode Island's ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores...

Advertising – ‘commercial speech’ – is a form of communication which brings considerable benefits to the economy and society, and restrictions on it need clear justification.Until the mid-1950s advertising was for the most part unregulated, subject only to laws relating to fraud and...

The purpose of this paper is to empirically examine the relationship between alcohol advertising bans and alcohol consumption. Most prior studies have found no effect of advertising on total alcohol consumption. A simple economic model is provided which explains these prior results. The data set...

Sex sells. More so, if the brand is associated with a woman. Sex is a big word in advertising. It is okay with other nations, but in India, people still shrink from it publicly. Most of the MNCs and their products ride on it to land safely in the global market. Does it sound good with the Indian...

This is Chapter 19 of our Advertising and Marketing Law casebook, a chapter we are publishing only online. It takes a deeper look at how law regulates two specific advertising situations: (1) discriminatory advertising, principally in the housing context, and (2) political advertising

There is a long debate whether TV advertising time should be restricted (as in the EU and UK nowadays) or be left unregulated (as in the US since 1982). This paper exploits a novel dataset of per hour data on 12 major TV broadcasters in France to investigate the efficiency of regulation using an...

This paper studies the effect of nutrition warning labels and advertising restrictions on the breakfast cereal market in Chile. In June 2016, the Ministry of Health required food products that exceed thresholds for sugar (22.5g) and calories (350kcal) to carry conspicuous front-of-package...

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical market, with particular focus on the distinction between product and enlightenment advertisement. Firms are allowed to freely promote their own specific products under product DTCA,...

This study examined the impact of Deceptive Advertising on Customer Loyalty in the telecommunication industry of Karachi, Pakistan. This research was quantitative in nature. The sample size was 250; questionnaires were distributed electronically and manually. Exploratory Factor Analysis (EFA) was...

Recent theory has examined the competitive effects of minimum advertised price (MAP) restrictions: manufacturer policies that can limit the ability of consumers to search for product prices. In this paper, we empirically study the effect of a major electronics manufacturer's MAP policy on the...

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical market, with particular focus on the distinction between product and enlightenment advertisement. Firms are allowed to freely promote their own specific products under product DTCA,...

This is Chapter 18 of our Advertising and Marketing Law casebook, a chapter we are publishing only online. It focuses on the regulation of two specific advertising situations: (1) discriminatory advertising, principally in the housing context, and (2) political advertising

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing portfolio further complicates this question. In this...