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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan (10)
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1
Book / Working Paper 		Evidence on the effects of mandatory disclaimers in advertising
Year:                     
2012
Person:  Green, Kesten C.; Armstrong, J. Scott
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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2
Book / Working Paper 		Regulating advertising in the presence of public service broadcasting
Year:                     
2012
Person:  Stühmeier, Torben; Wenzel, Tobias
Publisher:  Düsseldorf : DICE
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3
Article 		Damage control : limiting the fall-out from deceptive advertising
Year:                     
2011
Person:  Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S.
Published in:  Journal of advertising research ; 51
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4
Book / Working Paper 		How effective are advertising bans? : on the demand for quality in two-sided media markets
Year:                     
2011
Person:  Greiner, Tanja; Sahm, Marco
Publisher:  München : CESifo
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5
Article 		Advertising to children in Japan
Year:                     
2011
Person:  Hara, Akihiko; Nakagawa, Naomasa
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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6
Article 		Regulating political symbols : China' s advertising law and politicized advertising
Year:                     
2011
Person:  Zhao, Xin; Wang, Jeff
Published in:  Journal of advertising research ; 51
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7
Article 		The implications of company-sponsored messages disguised as word-of-mouth
Year:                     
2011
Person:  Magnini, Vincent P.
Published in:  The journal of services marketing ; 25
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8
Article 		How susceptible are consumers to deceptive advertising claims? : a retroperspective look at the experimental research literature
Year:                     
2011
Person:  Xie, Guang-xin; Boush, David M.
Published in:  The marketing review ; 11
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9
Article 		Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Year:                     
2011
Person:  Dewhirst, Timothy; Sparks, Robert
Published in:  Journal of historical research in marketing ; 3
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10
Article 		The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Year:                     
2011
Person:  Miquel-Romero, María José; Sancho-Esper, Franco Manuel
Published in:  Breaking new ground in theory and practice
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11
Article 		Social marketing's response to the alcohol problem : who's conducting the orchestra?
Year:                     
2011
Person:  Jones, Sandra C.
Published in:  The SAGE handbook of social marketing
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12
Article 		New approaches toward resistance to persuasion
Year:                     
2011
Person:  Petrova, Petia K.; Cialdini, Robert B.
Published in:  The SAGE handbook of social marketing
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13
Book / Working Paper 		Commercial free speech : evidence on the effects of mandatory disclaimers
Year:                     
2011
Person:  Green, Kesten C.; Armstrong, J. Scott
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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14
Article 		The principles of the advertising self-regulation in Europe
Year:                     
2011
Person:  Brioschi, Edoardo
Published in:  Working across cultures : ethical perspectives for intercultural management
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15
Article 		Was müssen Wertpapierdienstleistungsunternehmen bei der Werbung beachten? : ausgewählte Praxisfragen
Year:                     
2010
Person:  Göres, Ulrich L.
Published in:  Compliance in Banken : Anwendungsgebiete des risikobasierten Ansatzes
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16
Article 		Deception and information disclosure in business and professional ethics
Year:                     
2010
Person:  Carson, Thomas L.
Published in:  The Oxford handbook of business ethics
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17
Article 		Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
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18
Article 		Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Year:                     
2010
Affiliated person:  Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; Lindsey, Charles
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 29
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19
Article 		Why people break the law and get rich
Year:                     
2010
Person:  Stran̆áková, Jana
Published in:  Studies in economics and policy making : Central and Eastern European perspectives
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20
Book / Working Paper 		Werbung für Produkte mit einem Suchtgefährdungspotential : Tabak-, Alkohol- und Glücksspielwerbung aus rechtlicher, ökonomischer und psychologischer Sicht
Year:                     
2010
Person:  Becker, Tilman
Publisher:  Frankfurt am Main [u.a.] : Lang
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21
Article 		Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975 - 2000
Year:                     
2010
Person:  Nelson, Jon Paul
Published in:  Applied economics ; 42
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22
Article 		Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Year:                     
2010
Person:  Rotfeld, Herbert Jack
Published in:  International studies of management and organization ; 40
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23
Article 		Beyond content analysis : assessing fair balance in DTC pharmaceutical advertising
Year:                     
2009
Person:  Davis, Joel J.; Meader, Aimee
Published in:  Journal of medical marketing ; 9
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24
Article 		Neuregelung des Product Placement - das Ende des Trennungsgrundsatzes?
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25
Article 		Regulatory exposure of deceptive marketing and its impact on firm value
Year:                     
2009
Person:  Tipton, Martha Myslinski; Bharadwaj, Sundar G.; Robertson, Diana C.
Published in:  Journal of marketing ; 73
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26
Article 		Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Year:                     
2009
Person:  Dahl, Stephan; Eagle, Lynne; Báez, Carlos
Published in:  Young consumers : insight and ideas for responsible marketers ; 10
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27
Article 		Advertising : the magic system
Year:                     
2009
Person:  Williams, Raymond
Published in:  The advertising and consumer culture reader
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28
Article 		Key issues in mobile marketing : permission and acceptance
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29
Article 		Product Placement als Finanzierungsstrategie
Year:                     
2009
Person:  Diesbach, Martin
Published in:  Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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30
Book / Working Paper 		Machtmissbrauch und Tricks in der Finanzwirtschaft : [Information schützt vor Übervorteilung]
Year:                     
2009
Person:  Ronca, Carl
Publisher:  Norderstedt : Books on Demand
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31
Book / Working Paper 		Should utility-reducing media advertising be taxed?
Year:                     
2009
Person:  Kind, Hans Jarle; Köthenbürger, Marko; Schjelderup, Guttorm
Publisher:  München : CESifo
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32
Article 		The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
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33
Article 		The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
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34
Article 		Advertising and consumer privacy : old practices and new challenges
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35
Article 		Regulating information disclosure in mutual fund advertising in the United States : will consumers utilize cost information?
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36
Book / Working Paper 		Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Year:                     
2009
Person:  Kreutzer, Ralf T.
Publisher:  Wiesbaden : Gabler
Affiliated person:  Siegert, Michael
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37
Article 		Positive mood and susceptibility to false advertising
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38
Article 		Zum zeitlichen Anwendungsbereich der Werbevorschriften des KMG
Year:                     
2008
Person:  Oppitz, Martin
Published in:  Der Gesellschafter : GesRZ ; Zeitschrift für Gesellschafts- u. Unternehmensrecht ; 37
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39
Book / Working Paper 		Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Year:                     
2008
Person:  Schwarz, Torsten
Publisher:  Freiburg [u.a.] : Haufe
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40
Article 		Regulation of nutrition and health claims in advertising
Year:                     
2008
Affiliated person:  Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne; Mourouti, Olga
Published in:  Journal of advertising research ; 48
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41
Article 		Werbeverbote für Steuerberater und kein Ende : Neuerungen des EU-Rechts und der Berufsethik
Year:                     
2008
Person:  Herrmann, Harald
Published in:  Festschrift für Wolfram Reiss zum 65. Geburtstag
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42
Book / Working Paper 		Regulierung und Wohlfahrt in einem Modell mit zwei Aktionsparametern
Year:                     
2008
Person:  Steinrücken, Torsten; Jaenichen, Sebastian
Publisher:  Ilmenau : Techn. Univ., Inst. für Volkswirtschaftslehre
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43
Article 		E-mail marketing by international hotel chains : an industry-practices update
Year:                     
2008
Person:  O'Connor, Peter
Published in:  Cornell hospitality quarterly : hospitality leadership through learning ; 49
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44
Article 		Kommerzielle Kommunikation aus rechtlicher Sicht
Year:                     
2008
Person:  Schotthöfer, Peter
Published in:  Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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45
Article 		Ich bin doch nicht blöd?! : Geiz ist geil!
Year:                     
2008
Person:  Nickel, Volker
Published in:  Zur Verantwortung von Unternehmen und Konsumenten
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46
Article 		Controlling deceptive advertising in China : an overview
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47
Article 		The effect of cigarette advertising bans on consumption : a meta-analysis
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48
Book / Working Paper 		Markt ohne Marketing? : Werbeverbote reloaded ; Kurzstudie
Year:                     
c 2008
Person:  Kleist, Thomas; Lamprecht-Weißenborn, Nicola; Scheuer, Alexander
Publisher:  Berlin : Friedrich-Ebert-Stiftung., Stabsabt.
Institution:  Friedrich-Ebert-Stiftung / Stabsabteilung
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49
Article 		Recognizing consumer issues in DTC pharmaceutical advertising
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50
Article 		Direktmarketing per E-Mail : wie können Unternehmen rechtlich einwandfrei vorgehen?
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