Refine search:

Year :

Subjects :

Online availability :

Type of Publication :

Genres :

Languages :

Persons :

Institutions :

Published in ... :
Leitfaden Online-Marketing ; [Bd. 1] (19)
A master class in brand planning : the timeless works of Stephen King (17)
Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising (14)
Journal of advertising research (11)
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung (11)
[+/-]

Databases :

Results 1- 50 of 495

1 2 3 4 5 6 7 8 9 10 ... Next End
alle markierenselect all Markierungen aufhebendeselect all
1
Book / Working Paper 		Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Year:                     
c 2012
Person:  Hopkins, Jeanne; Turner, Jamie
Publisher:  Hoboken, NJ : Wiley
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
2
Book / Working Paper 		Sensation Marketing
Year:                     
2012
Person:  Nufer, Gerd; Kern, Aline
Publisher:  Reutlingen : ESB Business School
Institution:  European School of Business
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
3
Book / Working Paper 		Strategic advertising management
Year:                     
2012
Person:  Percy, Larry; Elliott, Richard
Publisher:  Oxford : Oxford University Press
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
4
Article 		Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Year:                     
2011
Person:  Thomas, Amos Owen
Published in:  Advertising in developing and emerging countries : the economic, political and social context
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
5
Article 		Marketing communications for the SME
Year:                     
2011
Person:  Eng, Teck-Yong; Spickett-Jones, Graham
Published in:  Entrepreneurship marketing : principles and practice of SME marketing
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
6
Article 		The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
Year:                     
2011
Published in:  Journal of advertising research ; 51
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
7
Article 		Kampagnen in den USA
Year:                     
2011
Person:  Wiggins, Bradley E.; Leidman, Mary Beth; McKeague, Matthew
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
8
Article 		Mit Emotion zur Prävention : die nationale Verkehrssicherheitskampagne "Runter vom Gas!"
Year:                     
2011
Person:  Remus, Nadine
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
9
Article 		Der Qualität auf der Spur : die McDonald's Transparenzkampagne 2004 bis 2009
Year:                     
2011
Person:  Walther, Christine
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
10
Article 		Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Year:                     
2011
Person:  Kastner, Sonja
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
11
Article 		Die Präventionskampagne "Aktion sicherer Auftritt" der gewerblichen Berufsgenossenschaften
Year:                     
2011
Person:  Ehring, Michael; Scheurer, Hans
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
12
Article 		Siemens : der "grüne Infrastrukturpionier"
Year:                     
2011
Person:  Langendorf, Marc; Langendorf, Monika
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
13
Article 		Wirkungsforschung zu Kampagnen : was funktioniert?
Year:                     
2011
Person:  Spiller, Ralf
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
14
Article 		Zum Management von Kampagnen auf Basis von Theorien der Öffentlichkeit und öffentlichen Meinung
Year:                     
2011
Person:  Bürker, Michael
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
15
Article 		Definitionen und Merkmale von PR-Kampagnen
Year:                     
2011
Person:  Lies, Jan
Published in:  PR-Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
16
Article 		Advertising agencies : the most calcified part of the process
Year:                     
2011
Person:  Nyren, Chuck
Published in:  The silver market phenomenon : marketing and innovation in the aging society
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
17
Book / Working Paper 		Breaking new ground in theory and practice
Year:                     
2011
Publisher:  Wiesbaden : Gabler
Affiliated person:  Okazaki, Shintaro
Institution:  ICORIA <9, 2010, Madrid>
Availability:  Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
18
Book / Working Paper 		Brand Planning : starke Strategien für Marken und Kampagnen
Year:                     
2011
Publisher:  Stuttgart : Schäffer-Poeschel
Affiliated person:  Baetzgen, Andreas
Availability:  Table of Contents Table of Contents Abstract Description Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
19
Article 		The application of marketing principles to a social marketing campaign
Year:                     
2011
Person:  Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara
Published in:  Marketing intelligence & planning ; 29
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
20
Article 		Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Year:                     
2011
Person:  Segar, Alison
Published in:  Brand Planning : starke Strategien für Marken und Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
21
Article 		Alles braucht einen Anfang : das Agenturbriefing
Year:                     
2011
Person:  Rieke, Nina
Published in:  Brand Planning : starke Strategien für Marken und Kampagnen
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
22
Article 		Advertising media strategies in the film industry
Year:                     
2011
Person:  Elliott, Caroline; Simmons, Rob
Published in:  Applied economics ; 43
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
23
Article 		Wringing more value from advertising dollars : the customer satisfaction boost
Year:                     
2011
Person:  Samaraweera, Monoshi; Gelb, Betsy D.
Published in:  Journal of business strategy ; 32
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
24
Article 		Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Year:                     
2011
Affiliated person:  Arnold, Michael; Li, Chenguang; Saliba, Christine; Zhang, Lan
Published in:  The journal of industrial economics ; 59
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
25
Article 		The online advertising types of choices based on DEA method
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
26
Article 		A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis
Year:                     
2011
Person:  Lee, Taejun; Chung, Wonjun; Taylor, Ronald E.
Published in:  The journal of services marketing ; 25
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
27
Article 		Brand equitiy : leveraging brands in international markets
Year:                     
2011
Affiliated person:  Broyles, S. Allen; Thomas, Sunil; Kohli, Chiranjeev; Leuthesser, Lance
Published in:  Going global: implementing international business operations
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
28
Book / Working Paper 		Marketingkommunikation
Year:                     
2011
Person:  Pepels, Werner
Publisher:  Konstanz [u.a.] : UVK Verl.-Ges
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
29
Article 		The creative code : an organisational influence on the creative process in advertising
Year:                     
2011
Person:  Stuhlfaut, Mark W.
Published in:  International journal of advertising : the quarterly review of marketing communications ; 30
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
30
Article 		The impact of the lost decade on advertising in Japan : a grounded theory approach
Year:                     
2011
Person:  Okazaki, Shintaro; Mueller, Barbara
Published in:  International journal of advertising : the quarterly review of marketing communications ; 30
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
31
Article 		Whiteness, ethnic minorities and advertising in travel brochures
Year:                     
2011
Person:  Burton, Dawn; Klemm, Mary
Published in:  The service industries journal ; 31
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
32
Article 		The role of executives in hostile takeover attempts
Year:                     
2011
Person:  Irfan, Mohd
Published in:  Journal of economic interaction and coordination : JEIC ; 6
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
33
Article 		The response surface process for optimal allocation of media budgets
Year:                     
2011
Person:  Malthouse, Edward C.; Schultz, Don
Published in:  Breaking new ground in theory and practice
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
34
Article 		Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Year:                     
2011
Person:  Martin, Isabel
Published in:  Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
35
Article 		Internet marketing and SMEs
Year:                     
2011
Person:  Doiron, Daniel John
Published in:  E-adoption and socio-economic impacts : emerging infrastructural effects
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
36
Book / Working Paper 		Guerrilla marketing remix : [the best of guerrilla marketing]
Year:                     
2011
Person:  Levinson, Jay Conrad; Levinson, Jeannie
Publisher:  [Irvine, Calif.] : Entrepreneur Press
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
37
Article 		A digital media approach to Islamic marketing
Year:                     
2011
Affiliated person:  El-Fatatry, Mohamed; Lee, Stephen; Khan, Tariq; Lehdonvirta, Vili
Published in:  Handbook of Islamic marketing
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
38
Article 		The effects of spokes-characters' personalities of food products on source credibility
Year:                     
2011
Person:  Kyung, Hobin; Kwon, Ohyoon; Sung, Yongjun
Published in:  Journal of food products marketing ; 17
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
39
Book / Working Paper 		The facebook marketing book
Year:                     
2011
Person:  Zarrella, Dan; Zarrella, Alison
Publisher:  Sebastopol, Calif. [u.a.] : O'Reilly
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
40
Article 		Brand parody : a communication strategy to attack a competitor
Year:                     
2011
Person:  Jean, Sylvie
Published in:  The journal of consumer marketing ; 28
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
41
Article 		An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
42
Article 		Financial phantasmagoria : corporate image-work in times of crisis
Year:                     
2011
Person:  De Cock, Christian; Baker, Max; Volkmann, Christina
Published in:  Organization : the critical journal of organization, theory and society ; 18
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
43
Book / Working Paper 		Marketing your business : [make the Internet work for you, get into exports, learn about products and pricing]
Year:                     
c 2011
Person:  Westwood, John
Publisher:  London : Kogan Page
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
44
Book / Working Paper 		The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Year:                     
c 2011
Person:  Silverman, George
Publisher:  New York, NY [u.a.] : AMACOM, American Management Association
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
45
Article 		Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
46
Book / Working Paper 		Die Ordnung konsumentenorientierter Werbekommunikation : eine kommunikationswissenschaftlich-interdisziplinäre Analyse und Strukturierung der systemimmanenten und kontextbildenden Paradigmen
Year:                     
2011
Person:  Hörnemann, Stefan
Publisher:  Hamburg : Kovač
Availability:  Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
47
Article 		Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Year:                     
2010
Person:  Chan, Jason C. F.; Jiang, Zhenhui; Tan, Bernard C. Y.
Published in:  IEEE transactions on engineering management : EM ; 57
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
48
Book / Working Paper 		Corporate Social Responsibility : eine Analyse der Wahrnehmung sozialer Werbekampagnen und deren Wirkung auf das Kaufverhalten ; theoretische Diskussion und empirische Befunde
Year:                     
2010
Person:  Sigle, Sebastian
Publisher:  Frankfurt am Main [u.a .] : Lang
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
49
Book / Working Paper 		Advertising media planning
Year:                     
2010
Person:  Sissors, Jack Zanville; Baron, Roger B.
Publisher:  New York [u.a.] : McGraw-Hill
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
50
Book / Working Paper 		Targeted advertising in magazine markets
Year:                     
2010
Person:  Chandra, Ambarish; Kaiser, Ulrich
Publisher:  Mannheim : ZEW, Zentrum für Europäische Wirtschaftsforschung
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
alle markierenselect all Markierungen aufhebendeselect all
1 2 3 4 5 6 7 8 9 10 ... Next Next