Refine search:

Year :

Subjects :

Online availability :

Type of Publication :

Genres :

Languages :

Persons :

Institutions :
Institute for Operations Research and the Management Sciences - INFORMS (176)
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität (35)
C.E.P.R. Discussion Papers (22)
Center for Tobacco Control Research and Education, UC San Francisco (19)
Institut für Demoskopie <Allensbach> (19)
[+/-]

Published in ... :
Journal of advertising research (153)
Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising (126)
Marketing Science (113)
International journal of advertising : the quarterly review of marketing communications (84)
Management Science (62)
[+/-]

Databases :

Results 1- 50 of 8441

1 2 3 4 5 6 7 8 9 10 11 ... Next End
alle markierenselect all Markierungen aufhebendeselect all
1
Book / Working Paper 		Social media marketing
Year:                     
c 2013
Person:  Tuten, Tracy L.; Solomon, Michael R.
Publisher:  Boston [u.a.] : Pearson
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
2
Article 		The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
Year:                     
2012
Person:  OZBEK, Volkan; ALNIACIK, Umit; KOC, Fatih
Institution:  İktisadi ve İdari Bilimler Fakültesi, Ege Üniversitesi
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
3
Article 		Humor roles of females in a product color matrix: a qualitative conceptual development
Year:                     
2012
Person:  Lin, Chyong-Ling; Yeh, Jin-Tsann; Lo, Wen-Chi
Publisher:  Springer
Published in:  Quality & Quantity: International Journal of Methodology
Availability:  Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
4
Article 		Porn 2.0 : the libidinal economy and the consumption of desire in the digital age
Year:                     
2012
Person:  Albright, Julie M.
Published in:  Transformative consumer research for personal and collective well-being
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
5
Book / Working Paper 		Smart business, social business : a playbook for social media in your organization
Year:                     
c 2012
Person:  Brito, Michael
Publisher:  Indianapolis, Ind. : Que
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
6
Article 		Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Year:                     
2012
Affiliated person:  Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; Koutroumanidis, T.; Manos, Basil
Published in:  International journal of business information systems : IJBIS ; 9
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
7
Article 		A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Year:                     
2012
Person:  Chen, Lisa Y.
Published in:  International journal of business information systems : IJBIS ; 9
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
8
Article 		'There can be no orcs in New Zealand' : do media representations of crime tarnish tourism?
Year:                     
2012
Person:  Buttle, John W.; Rodgers, James
Published in:  The problem of pleasure : leisure, tourism and crime
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
9
Book / Working Paper 		No B.S. grassroots marketing : the ultimate no holds barred - take no prisoners - guide to growing sales and profits of local small businesses
Year:                     
2012
Person:  Kennedy, Dan S.; Slutsky, Jeff
Publisher:  [Irvine, Calif.] : Entrepreneur Press
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
10
Article 		Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Year:                     
2012
Person:  Ziegele, Marc
Published in:  Ökonomie, Qualität und Management von Unterhaltungsmedien
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
11
Article 		Neue Wege im Marketing von Unterhaltungsmedien : zu Leistungswerten für die Führung von Medienmarken im Social Web
Year:                     
2012
Person:  Eble, Michael J.
Published in:  Ökonomie, Qualität und Management von Unterhaltungsmedien
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
12
Book / Working Paper 		The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms
Year:                     
2012
Person:  Roetzer, Paul
Publisher:  Hoboken, NJ : Wiley
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
13
Article 		Kreativitätsintensive Prozesse der Online-Branche
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
14
Book / Working Paper 		The advertising mix for a search good
Year:                     
2012
Person:  Anderson, Simon P.; Renault, Régis
Publisher:  London : Centre for Economic Policy Research
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
15
Article 		User Generated Events
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
16
Article 		Using Music Tempo and Picture Distance to predict attitude towards advertised brands
Year:                     
2012
Person:  Shi, Larry; Dotson, Michael J.; Davé, Dinesh S.
Published in:  International journal of management practice : IJMP ; 5
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
17
Book / Working Paper 		Internet marketing start to finish
Year:                     
c 2012
Person:  Juon, Catherine; Greiling, Dunrie; Buerkle, Catherine
Publisher:  Indianapolis, Ind. : Que
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
18
Article 		Maximising the effectiveness of advertising for female markets
Year:                     
2012
Person:  Jordan, Thomas J.
Published in:  Lessons on profiting from diversity
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
19
Article 		Adapting communications styles to the needs of the market
Year:                     
2012
Person:  Buchanan, Holly
Published in:  Lessons on profiting from diversity
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
20
Book / Working Paper 		Evidence on the effects of mandatory disclaimers in advertising
Year:                     
2012
Person:  Green, Kesten C.; Armstrong, J. Scott
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
21
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
22
Article 		What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Year:                     
2012
Person:  Oswald, Laura R.
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
23
Article 		Dove in Russia : the role of culture in advertising success
Year:                     
2012
Person:  Tolstikova, Natalia
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
24
Book / Working Paper 		The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Year:                     
2012
Person:  Bodnar, Kipp; Cohen, Jeffrey L.
Publisher:  Hoboken, NJ : Wiley
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
25
Article 		Ethnic minority consumers' responses to sales promotions in the packaged food market
Year:                     
2012
Person:  Jamal, Armand; Peattie, Sue; Peattie, Ken
Published in:  Journal of retailing and consumer services ; 19
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
26
Article 		Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Year:                     
2012
Person:  Gauzente, Claire; Roy, Yves
Published in:  Journal of retailing and consumer services ; 19
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
27
Article 		How do storefront windows displays influence entering decisions of clothing stores?
Year:                     
2012
Person:  Oh, Hyunjoo; Petrie, Jenny; Rudolph, Thomas
Published in:  Journal of retailing and consumer services ; 19
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
28
Article 		Gendered bodies : representations of femininity and masculinity in advertising practices
Year:                     
2012
Person:  Stevens, Lorna; Ostberg, Jacob
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
29
Article 		Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Year:                     
2012
Person:  Luedicke, Marius K.
Published in:  Marketing management : a cultural perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
30
Book / Working Paper 		This is social commerce : turning social media into sales
Year:                     
2012
Person:  Clapperton, Guy
Publisher:  Chichester, West Sussex : Capstone
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
31
Book / Working Paper 		Social media analytics : effective tools for building, intrepreting, and using metrics
Year:                     
c 2012
Person:  Sponder, Marshall
Publisher:  New York [u.a.] : McGraw-Hill
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
32
Book / Working Paper 		Werbung : Handbuch für Studium und Praxis
Year:                     
2012
Person:  Kloss, Ingomar
Publisher:  München : Vahlen
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
33
Book / Working Paper 		Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Year:                     
2012
Person:  Fischer, Alexander
Publisher:  Wiesbaden : Gabler
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
34
Article 		Duration of advertising effect : considering franchising in the restaurant industry
Year:                     
2012
Person:  Park, Kwangmin; Jang, SooCheong Shawn
Published in:  International journal of hospitality management ; 31
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
35
Article 		Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Year:                     
2012
Person:  Ott, Cirk Sören; Wittmann, Norbert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
36
Article 		Surfen nach Fast Moving Consumer Goods : das Internetverhalten von Konsumenten im Alter 50plus
Year:                     
2012
Person:  Gaspar, Claudia; Kecskes, Robert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
37
Article 		Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Year:                     
2012
Person:  Fittkau, Susanne; Harms, Ann-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
38
Article 		Silver Surfer : vielversprechende (Kunden-)Potenziale jenseits der 50 im Netz
Year:                     
2012
Person:  Dubrau, Claudia
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
39
Article 		Responsible communications agencies : key success factors
Year:                     
2012
Person:  Badran, Aude
Published in:  Ethics in marketing and communications : towards a global perspective
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
40
Book / Working Paper 		Election marketing to young voters : which media is most important?
Year:                     
2012
Person:  Ormrod, Robert P.; Savigny, Heather
Publisher:  Aarhus : School of Economics
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
41
Book / Working Paper 		Regulating advertising in the presence of public service broadcasting
Year:                     
2012
Person:  Stühmeier, Torben; Wenzel, Tobias
Publisher:  Düsseldorf : DICE
Availability:  Full text   
 

 
 
Bookmark record
Ergenbis drucken 
Export 
42
Article 		Measurement of brand lift from a display advertising campaign
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
43
Article 		An investigation of informational versus emotional advertising appeals during life transitions
Year:                     
2012
Person:  Hadjimarcou, John
Published in:  International journal of management and marketing research : IJMMR ; 5
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
44
Book / Working Paper 		Consumer absenteeism, search, advertising, and sticky prices
Year:                     
2012
Person:  Fishman, Arthur
Publisher:  [Ramat-Gan] : [Bar-Ilan Univ., Dep. of Economics]
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
45
Book / Working Paper 		Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Year:                     
2012
Person:  Faber, Ron; Prestin, Sönke
Publisher:  München : Hanser
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
46
Book / Working Paper 		Using qualitative research in advertising : strategies, techniques, and applications
Year:                     
c 2012
Publisher:  Los Angeles [u.a.] : SAGE
Affiliated person:  Morrison, Margaret A.; Haley, Eric; Sheehan, Kim Bartel; Taylor, Ronald E.
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
47
Book / Working Paper 		Does self-regulation of advertisement length improve consumer welfare?
Year:                     
2012
Person:  Matsubae, Taisuke; Matsushima, Noriaki
Publisher:  Osaka : Inst. of Social and Economic Research
Availability:  PDF Full text PDF Full text   

 
 
Bookmark record
Ergenbis drucken 
Export 
48
Article 		Online-Marketing bei der epubli GmbH
Year:                     
2012
Person:  Dörnemann, Jörg
Published in:  Fallstudien zur Unternehmensführung
Availability: 

 
 
Bookmark record
Ergenbis drucken 
Export 
49
Book / Working Paper 		Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Year:                     
c 2012
Person:  Hopkins, Jeanne; Turner, Jamie
Publisher:  Hoboken, NJ : Wiley
Availability:  Table of Contents Table of Contents Description 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
50
Book / Working Paper 		Content strategy at work : real-world stories to strengthen every interactive project
Year:                     
c 2012
Person:  Bloomstein, Margot
Publisher:  Waltham, Mass. : Morgan Kaufmann
Availability:  Table of Contents Table of Contents 
 

 
 
Bookmark record
Ergenbis drucken 
Export 
alle markierenselect all Markierungen aufhebendeselect all
1 2 3 4 5 6 7 8 9 10 11 ... Next Next