Waluszewski, Alexandra; Cinti, Alessandro; Perna, Andrea - In: Journal of Business & Industrial Marketing 39 (2024) 13, pp. 145-159
Purpose Limiting the use of antibiotics in food animals is a cornerstone of contemporary EU policy. Despite that marketing of antibiotics for growth promotion and nutrition has been banned since 2006, the use is still high and varied. This paper aims to investigate the forces behind the...