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Year of publication
Subject
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Bank marketing 1,071 Bankmarketing 1,054 Deutschland 456 Germany 449 Bank 303 Beziehungsmarketing 302 Relationship marketing 302 Theorie 238 Theory 238 Finanzdienstleistung 196 Financial services 195 Privatkundengeschäft 191 Personal banking 166 Electronic Banking 123 Electronic banking 121 Consumer behaviour 97 Konsumentenverhalten 94 Marketing 79 Distribution channel 73 Marketingmanagement 73 Vertriebsweg 73 Marketing management 71 Bankgeschäft 68 Banking services 67 Zielgruppe 59 Bank Marketing 55 Target group 53 Customer satisfaction 47 Service quality 46 Dienstleistungsqualität 45 Bank management 44 Bankmanagement 44 Kundenzufriedenheit 44 USA 42 Sparkasse 41 Savings bank 40 Direktmarketing 37 Kundenmanagement 37 Cooperative bank 36 Direct marketing 36
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Online availability
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Undetermined 137 Free 63 CC license 4
Type of publication
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Article 617 Book / Working Paper 518 Journal 9
Type of publication (narrower categories)
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Article in journal 295 Aufsatz in Zeitschrift 295 Aufsatz im Buch 235 Book section 235 Hochschulschrift 224 Thesis 204 Graue Literatur 122 Non-commercial literature 122 Bibliografie enthalten 114 Bibliography included 114 Collection of articles of several authors 88 Sammelwerk 88 review-article 54 Aufsatzsammlung 40 Arbeitspapier 37 Working Paper 37 Konferenzschrift 22 Conference proceedings 18 Case study 17 Fallstudie 17 Handbook 16 Handbuch 16 Lehrbuch 9 Textbook 9 research-article 9 Guidebook 7 Ratgeber 7 Amtsdruckschrift 2 Conference paper 2 Elektronischer Datenträger 2 Fallstudiensammlung 2 Glossar enthalten 2 Glossary included 2 Government document 2 Konferenzbeitrag 2 Market information 2 Marktinformation 2 Abstract 1 Advisory report 1 Article 1
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Language
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German 703 English 403 Undetermined 15 Polish 9 Italian 6 Hungarian 5 Russian 5 French 4 Swedish 2 Danish 1 Spanish 1 Serbian 1
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Author
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Peters, Anja 7 Alan, Sule 6 Bruhn, Manfred 6 Georgi, Dominik 6 Karlan, Dean 6 Keller, Bernhard 6 Nirschl, Marco 6 Schierenbeck, Henner 6 Schmoll, Anton 6 Schöning, Stephan 6 Wübker, Georg 6 Zinman, Jonathan 6 Bartmann, Dieter 5 Baxmann, Ulf G. 5 Betsch, Oskar 5 Huber, Frank 5 Munari, Luciano 5 Tilmes, Rolf 5 Benkenstein, Martin 4 Berry, Leonard L. 4 Cemalcılar, Mehmet 4 Day, Abby 4 Duttenhöfer, Stephan 4 Gorton, Gary 4 Herrmann, Andreas 4 Hunke, Guido 4 Jasny, Ralf 4 Kundisch, Dennis 4 Körnert, Jan 4 Locarek-Junge, Hermann 4 Mogaji, Emmanuel 4 Muthers, Helmut 4 Neuberger, Doris 4 Niemeyer, Vanessa 4 Ronzal, Wolfgang 4 Schwarzbauer, Florian 4 Schäfer, Henry 4 Watkins, Trevor 4 Andrew, Kenneth 3 Bajetta, Luisa 3
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Institution
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Fördergesellschaft Marketing an der Universität Augsburg 8 American Bankers Association 4 Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft 3 Institut für Finanz- und Aktuarwissenschaften <Ulm> 3 Universität Ulm 3 Axel-Springer-Verlag / Marketing Anzeigen 2 International Bankers Forum 2 Jugo-Zapadnyj Bank <Rostow am Don> 2 National Bureau of Economic Research 2 Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh 2 Universität Rostock / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Bankbetriebslehre und Finanzwirtschaft 2 Bankwirtschaftliches Kolloquium 1 Center for International Research in Consumers Location and Their Environments 1 Deutscher Genossenschafts-Verlag 1 Deutscher Sparkassen- und Giroverband 1 Droege & Comp. <Düsseldorf> 1 European Financial Management and Marketing Association 1 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 1 Freie Universität Berlin / Institut für Bank- und Finanzwirtschaft 1 Företagsekonomiska Institutionen <Stockholm> 1 Hochschule für Wirtschaft und Politik 1 Institut für Bankhistorische Forschung 1 Institut für Bankhistorische Forschung / Wissenschaftlicher Beirat 1 Johannes Gutenberg-Universität Mainz / Seminar Finanzdienstleistungen im Spannungsfeld zwischen Rationalisierung und Kundenorientierung 1 Keleti Károly Gazdasági Kar, Óbudai Egyetem 1 Kreditwirtschaftliches Kontaktforum <1, 1997, Lüneburg> 1 Kreditwirtschaftliches Kontaktforum <3, 1999, Lüneburg> 1 Martin-Luther-Universität Halle-Wittenberg / Wirtschaftswissenschaftliche Fakultät 1 Montepaschi Vita SpA <Rom> 1 Münsteraner Top-Management-Seminar <5, 1994, Münster (Westf)> 1 Münsteraner Top-Management-Seminar <7, 1996, Münster (Westf)> 1 National Research University Higher School of Economics 1 Norddeutscher Bankentag <8, 2007, Lüneburg> 1 Nordic Council of Ministers 1 Ploenzke AG <Wiesbaden> 1 Rostocker Bankenkolloquium <1998, Rostock> 1 Rostocker Bankenkolloquium <2002, Rostock> 1 Schweden / Betaljänsutredningen 1 Springer Fachmedien Wiesbaden 1 Steria Mummert Consulting AG 1
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Published in...
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International Journal of Bank Marketing 58 Die Bank 40 Europäische Hochschulschriften / 5 40 Journal of financial services marketing : JFSM 27 Handbuch Zielgruppenmanagement 23 Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research 14 The international journal of bank marketing : IJBM 14 Gabler Edition Wissenschaft 12 Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht 11 Client centricity : relationship management in banking 11 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 11 SpringerLink / Bücher 10 Banking and information technology : BIT ; a strategic report for top management 8 55plus Marketing : Zukunftsmarkt Senioren 7 Gabler-Edition Wissenschaft 7 Handbuch Kommunikationsmanagement 7 Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern 7 Österreichisches Bank-Archiv : ÖBA; Zeitschrift für das gesamte Bank- u. Sparkassen-, Börsen- u. Kreditwesen 7 Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten 6 Bankszemle : a bankok és a pénzintézetek szakfolyóirata 5 Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck 5 Reihe: Financial planning 5 Vertriebssteuerung in der Finanzdienstleistungsindustrie 5 Veröffentlichungen des Lehrstuhls für Allgemeine, Bank- und Versicherungs-Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen-Nürnberg 5 Banken im Wandel : Direktbanken und Direct Banking 4 Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag 4 Basler Schriften zum Marketing 4 Berichte aus der Betriebswirtschaft 4 Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren 4 Hochschulschriften zur Betriebswirtschaftslehre 4 International journal of bank marketing 4 International journal of business innovation and research 4 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 4 Journal of retailing and consumer services 4 Journal of service research : JSR 4 Publikation der Swiss Banking School 4 Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement 4 Services marketing quarterly 4 Springer eBook Collection / Business and Economics 4 The journal of services marketing 4
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Source
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ECONIS (ZBW) 1,060 Other ZBW resources 64 RePEc 18 EconStor 1 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 1,144
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Pay-per-click (PPC) advertising and continuous banking service intentions
Sajad Rezaei; Amin, Muslim; Herjanto, Halimin - In: Journal of financial services marketing 29 (2024) 4, pp. 1542-1558
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Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177
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Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Mah, Tarbot Chelsea; Grimbald, Ndah - In: Business and Economic Research : BER 13 (2023) 1, pp. 57-68
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Dynamics of Bank Marketing Management in Bank Sustainability
Ugoani, John - 2023
Bank marketing as a specialized area in marketing management strategy is customer-oriented and therefore requires the attributes of negotiation, empathy and relationship management. Customer is always the king and often expresses satisfaction in his or her own terms. The process of bank...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014351596
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Strategic link of loyalty with CRM, attitude and satisfaction in banking industry
Sandhyarani Sahoo; Sahoo, Saroj Kumar; Mishra, Bidhu Bhusan - In: International journal of applied management science : IJAMS 16 (2024) 4, pp. 414-435
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210311
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The impact of third-party financial products on the consumer loan services market in the banking sector : an analysis of sales progress and consumer behavior
Ranawat, Narendra Singh; Chakraborty, Ayon - In: Asia Pacific financial markets 31 (2024) 2, pp. 367-387
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Consumer behavior in Islamic banking : a systematic literature review and agenda for future research
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Journal of Islamic marketing 15 (2024) 5, pp. 1326-1349
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Assessing strategies of social Customer Relationship Management (CRM) in banking sector
Ahmad Zaimi Fa'aiz; Muhammad Anshari; Mohammad Nabil … - In: Customer relationship management : methods, …, (pp. 105-118). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072426
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Moderating role of customer empowerment on the relationship between CRM approaches and customer loyalty in banking industry of Kuwait
Aldaihani, Faraj Mazyed Faraj - In: International journal of business excellence : IJBEX 33 (2024) 3, pp. 341-371
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062123
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Revisiting young customers bank selection and loyalty decisions in Ghana
Ibrahim, Hadi; Abdul-Hamid, Ibn Kailan; Abdulai, Muhammed - In: Athens journal of business & economics : AJBE 7 (2021) 2, pp. 203-226
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A review of FinTech research
Takeda, Atsuyoshi; Ito, Yoshihiro - In: International journal of technology management : IJTM 86 (2021) 1, pp. 67-88
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
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Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan; Yamoah, Fred A.; Ul … - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 185-211). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014446076
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The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj; Ali, Noor Azman Bin - In: International journal of business innovation and … 30 (2023) 2, pp. 218-239
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Redefining banks in the digital era : a typology of banks and their research, managerial and policy implications
Mogaji, Emmanuel - In: International journal of bank marketing 41 (2023) 7, pp. 1899-1918
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Development of E-banking channels and market share in developing countries
Nazaritehrani, Ali; Mashali, Behzad - In: Financial Innovation 6 (2020) 1, pp. 1-19
There is fierce global competition within the banking industry. Therefore, banks endeavor to grow and strive to increase their market share. We analyzed the effect of developing innovative channels of presenting bank services on banks' market share. The statistical population of this research...
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Role of CRM in Indian Banking Sector
Chaudhari, Virendra M. - 2020
Customer is a king and Customers are the mainly focused in making new marketing strategy. In the banking field a unique relationship exists between the customers and the bank. But because of various reasons like lack of training, new technology literacy, financial targets, risk of failure etc.,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012838875
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The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System
Lubis, Adelina - 2020
Objective - The purpose of this research is to determine whether CRM (Customer Relationship Management) indicators, namely complaint resolution, customer orientation, customer empowerment and customer knowledge affect the loyalty of sharia bank customers in North Sumatra.Methodology/Technique -...
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012322146
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Banks' marketing strategies and deposit mobilisation : a study of selected commercial banks in Nigeria
Osuala, A. E.; Uruakpa, N. I.; Onoh, U. A. - In: Accounting and taxation review : A&TR 4 (2020) 2, pp. 1-12
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Development of E-banking channels and market share in developing countries
Nazaritehrani, Ali; Mashali, Behzad - In: Financial innovation : FIN 6 (2020) 12, pp. 1-19
There is fierce global competition within the banking industry. Therefore, banks endeavor to grow and strive to increase their market share. We analyzed the effect of developing innovative channels of presenting bank services on banks’ market share. The statistical population of this research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012268592
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Customer relationship marketing as the antecedents to increasing customer loyalty
Zaid, Sudirman; Juharsah, Juharsah; Yusuf, Hayat; … - 2020
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A Study on Effectiveness of Customer Relationship Management in the Nainital Bank Ltd. (At Vikasnagar Branch)
Meghani, Kishore - 2020
Customer Relationship Management (CRM) is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers.This research check the impact of customer relationship management activities on bank’s customer retention...
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a tool
Kumar, Satyendra; Almoula, Trupti Samir - In: International journal of financial services management … 10 (2020) 3, pp. 239-267
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'National Champions' in Russia’s Banking Services Market
Vernikov, Andrei - 2019
This article assesses the effect of Russia’s industrial policy of growing “national champion” state banks, on concentration and competition in 2000–2010. An alternative method for estimating concentration shows that the main market segments have crossed the high-concentration threshold...
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
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Towards a better understanding of the concept of revenge against banks
Elhajjar, Samer - In: International journal of bank marketing 40 (2022) 7, pp. 1632-1653
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Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi; Kaur Ghuman, Mandeep - In: Integrating new technologies in international business …, (pp. 119-130). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014382880
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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
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From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat; Kaur, Simran Jit - In: Journal for global business advancement : JGBA 15 (2022) 4, pp. 447-468
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
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Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - In: International journal of bank marketing 40 (2022) 2, pp. 341-383
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Artificial intelligence in customer-facing financial services : a systematic literature review and agenda for future research
Hentzen, Janin Karoli; Hoffmann, Arvid O. I.; Dolan, Rebecca - In: International journal of bank marketing 40 (2022) 6, pp. 1299-1336
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Marketing Financial Services in Sub-Saharan Africa
Estelami, Hooman - 2021
Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups --...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013485727
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
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Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba; Kakilli Acaravci, Songul - In: International journal of economics and financial issues … 7 (2017) 2, pp. 692-696
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Effective marketing strategy for regional banks
Uksumenko, Alena Anatolievna; Kuzʹmičeva, Irina … - In: European research studies 20 (2017) 4A, pp. 558-567
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Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John; Ellul, Denise - In: International journal of financial research 8 (2017) 2, pp. 51-63
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011779436
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Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule; Cemalcılar, Mehmet; Karlan, Dean; Zinman, … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011446702
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Relationship marketing stage of development in Romanian banking industry
Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214
The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...
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New factors inducing changes in the retail banking customer relationship management (CRM) and their exploration by the FinTech industry
Kotarba, Marcin - In: Foundations of Management : the journal of Warsaw … 8 (2016) 1, pp. 69-78
Growing levels of regulation force financial institutions to change their business models toward lower risk levels, higher capital adequacy, service quality, and more stable revenue pools. In parallel with the regulatory changes, the banks are subject to pressure from accelerated technology...
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Modeling Strategic Group Dynamics : A Hidden Markov Approach
Ebbes, Peter - 2016
With competition playing a critical role in market-based strategic planning and implementation, identifying and understanding competiton and competitive dynamics has become critical. In this vein, the strategic groups perspective has emerged as a powerful means to understand such competitive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012988932
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Understanding technologically-induced customer services in the Nigerian banking sector : the internet as a post-modern phenomenon
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: International journal of information technology and … 15 (2016) 3, pp. 272-290
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Inszenierung des Wandels : Funktion von Multimodalität in der Veränderungskommunikation am Beispiel des Imagefilms der Commerzbank 2012/13
Wieder, Regine; Rosenberger, Nicole - In: Werbung für alle Sinne : multimodale …, (pp. 175-193). 2020
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Handbook of research on decision-making techniques in financial marketing
Dinçer, Hasan (ed.); Yüksel, Serhat (ed.) - 2020
""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"--
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012394406
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Handbook of research on decision-making techniques in financial marketing
Dinçer, Hasan (ed.); Yüksel, Serhat (ed.) - 2020
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases." - Provided by publisher
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012107691
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Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule; Cemalcilar, Mehmet; Karlan, Dean; Zinman, … - 2015
Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing checking account holders, we find that messages promoting a large discount on the overdraft interest rate reduce...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010481055
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Markenführung von Kreditinstituten : Statusanalyse und Übertragbarkeit von Strategien und Instrumenten aus der Konsumgüterbranche
Wildschütz, Frank - 2015
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Customer relationship management : concept and importance for banking sector
Laketa, Marko; Sanader, Dusica; Laketa, Luka; Misic, … - In: UTMS journal of economics / University of Tourism and … 6 (2015) 2, pp. 241-254
Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. This concept allows bank to identify, segment, communicate and build long-term relationships with customers...
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Unshrouding Effects on Demand for a Costly Add-On : Evidence from Bank Overdrafts in Turkey
Alan, Sule - 2015
The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing holders of “free” checking accounts, we find that promoting a large discount on the 60% APR charged for...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013028058
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