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Essays on the impacts of consumer switching costs on e-commerce business models and services
Year:                     
2003-01-01
Person:  Guan, Junwei
Publisher:  Purdue University
Affiliated person:  Altinkemer, Kemal
Availability:  Full text   

thesis addresses a new mobile electronic commerce model called Bar Code Shopping (BCS). By using BCS, a ... switching cost perspective. Analyzing protection strategies for online software distribution is the subject ... Code (UPC) on the product. Economic models are presented to analyze market segmentation and store ...

 
 
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