This paper studies the effects of competition in a destination market on the product sales distribution of Belgian multi-product firms using the framework of Mayer et al. (2014). We show that in high competition markets multi-product firms export relatively more of their core products thus...

Purpose – The purpose of this chapter is to analyse the evolution in the local, global and multinational network embeddedness of foreign subsidiaries in China Methodology – The study focuses on Sino-Belgian subsidiaries in China. Factor analysis was used to determine the local...

The rapid transition of the Chinese economic system from centrally planned to market mechanisms created a new market structure and changed the ways in which business had been conducted in China. Among these changes is the transformation in the marketing environment, which has introduced...