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1
Article 		Brands and value delivery networks in the lamb sector of the Basque Country.
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2
Article 		Brands, quality badges and agricultural cooperatives : how can they co-exist?
Year:                     
2012
Person:  Kontogeorgos, Achilleas
Published in:  The TQM journal : the international review of organizational improvement ; 24
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3
Article 		A destination-branding model : an empirical analysis based on stakeholders
Year:                     
2012
Person:  García, Juan A.; Gómez, Mar; Molina, Arturo
Published in:  Tourism management : research, policies, practice ; 33
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4
Article 		A customer-based brand equity model for upscale hotels
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5
Article 		Branding in B2B firms
Year:                     
2012
Person:  Keller, Kevin Lane; Kotler, Philip
Published in:  Handbook on business-to-business marketing
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6
Book / Working Paper 		Marketing without advertising : brand preference and consumer choice in Cuba
Year:                     
2012
Person:  Morales, Emilio; Scarpaci, Joseph L.
Publisher:  New York, NY [u.a.] : Routledge
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7
Book / Working Paper 		Event-Marketing und -Management : Grundlagen, Planung, Wirkungen, Weiterentwicklungen
Year:                     
2012
Person:  Nufer, Gerd
Publisher:  Wiesbaden : Gabler
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8
Article 		Vom Billigsender zur TV-Boutique
Year:                     
2012
Person:  Grossman, Mindy
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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9
Article 		Founder group's brand strategy : rebranding and transformation
Year:                     
2012
Person:  Song, Xuebao
Published in:  Case studies on Chinese enterprises
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10
Article 		Flashmob Marketing : inszenierte Blitz-Events als Instrumente der emotionalen Markenkommunikation
Year:                     
2012
Person:  Bär, Sören
Published in:  Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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11
Article 		Effects of geographical university names on users' perceptions
Year:                     
2012
Person:  Peluso, Alessandro M.; Guido, Gianluigi
Published in:  The journal of brand management : an international journal ; 19
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12
Article 		Corporate branding literature : a research paradigm review
Year:                     
2012
Person:  Pillai, Anandan
Published in:  The journal of brand management : an international journal ; 19
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13
Article 		Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Year:                     
2012
Person:  Peng, Norman; Chen, Annie Huiling
Published in:  The journal of brand management : an international journal ; 19
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14
Article 		Employee brand equity : scale development and validation
Year:                     
2012
Person:  King, Ceridwyn; Grace, Debra; Funk, Daniel C.
Published in:  The journal of brand management : an international journal ; 19
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15
Article 		Putting city branding into practice
Year:                     
2012
Person:  Braun, Erik
Published in:  The journal of brand management : an international journal ; 19
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16
Book / Working Paper 		Multisensuelle Unternehmenskommunikation : erfolgreicher Markenaufbau durch die Ansprache aller Sinne
Year:                     
2012
Person:  Haug, Andrea
Publisher:  Wiesbaden : Springer Gabler
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17
Article 		The relational roles of brands
Year:                     
2012
Person:  Avery, Jill
Published in:  Marketing management : a cultural perspective
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18
Article 		Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Year:                     
2012
Person:  Dalli, Daniele; Romani, Simona
Published in:  Marketing management : a cultural perspective
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19
Article 		Retail brand equity : conceptualization and measurement
Year:                     
2012
Person:  Jara, Magali; Cliquet, Gérard
Published in:  Journal of retailing and consumer services ; 19
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20
Article 		Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Year:                     
2012
Person:  Luedicke, Marius K.
Published in:  Marketing management : a cultural perspective
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21
Book / Working Paper 		Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Year:                     
2012
Person:  Fischer, Alexander
Publisher:  Wiesbaden : Gabler
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22
Book / Working Paper 		Die Beziehung von Unternehmenskultur und Unternehmensmarke : ein Beitrag zum Behavioral Branding
Year:                     
2012
Person:  Deitmar, Hanna Lena
Publisher:  Wiesbaden : Gabler
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23
Book / Working Paper 		Positioning the brand : an inside-out approach
Year:                     
2012
Person:  Riezebos, H. J.; Grinten, Jaap van der
Publisher:  London : Routledge
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24
Book / Working Paper 		Strategic brand management : a European perspective
Year:                     
c 2012
Person:  Keller, Kevin Lane; Apéria, Tony; Georgson, Mats
Publisher:  Harlow [u.a.] : Prentice Hall
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25
Article 		Brand communication and ethics : in search of a soul
Year:                     
2012
Person:  Altes-Mathieu, Angela
Published in:  Ethics in marketing and communications : towards a global perspective
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26
Book / Working Paper 		The new strategic brand management : advanced insights and strategic thinking
Year:                     
2012
Person:  Kapferer, Jean-Noël
Publisher:  London : Kogan Page
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27
Book / Working Paper 		Marke mit System : die Relevanz der Theorie des regulatorischen Fokus für die Markenwahl
Year:                     
2012
Person:  Büttner, Miriam
Publisher:  Wiesbaden : Gabler
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28
Book / Working Paper 		Greener products : the making and marketing of sustainable brands
Year:                     
2012
Person:  Iannuzzi, Al
Publisher:  Boca Raton [u.a.] : Taylor & Francis
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29
Article 		Measurement of brand lift from a display advertising campaign
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30
Book / Working Paper 		Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition
Year:                     
c 2012
Person:  Morgan, John
Publisher:  Hoboken, NJ : John Wiley & Sons
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31
Book / Working Paper 		Employer Branding : verhaltenstheoretische Analysen als Grundlage für die identitätsorientierte Führung von Arbeitgebermarken
Year:                     
2012
Person:  Böttger, Eva
Publisher:  Wiesbaden : Gabler
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32
Article 		Marketingkonzept für die Cofbar GmbH
Year:                     
2012
Person:  Thurm, Manuela
Published in:  Fallstudien zur Unternehmensführung
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33
Article 		Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Year:                     
2012
Person:  Tokatli, Nebahat
Published in:  Journal of economic geography ; 12
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34
Article 		"Cult" wine?
Year:                     
2012
Person:  Horowitz, David Mark
Published in:  Journal of food products marketing ; 18
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35
Article 		An assessment of the operating characteristics of farm wineries, and managerial perspectives of farm winery owners who use distributors
Year:                     
2012
Affiliated person:  Williamson, Nicholas; Bhadury, Joy; Troy, Samuel; Dobie, Kathryn; Ofori-Boadu, Victor
Published in:  Journal of food products marketing ; 18
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36
Article 		Links between Swiss hotel guests' product involvement and brand loyalty
Year:                     
2012
Person:  Hochgraefe, Carmen; Faulk, Saskia; Vieregge, Michael
Published in:  Journal of hospitality marketing & management ; 21
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37
Book / Working Paper 		Brand confusion und der Verfall des Markenwerts : eine empirische Untersuchung unter Verwendung des PLS-Verfahrens
Year:                     
2012
Person:  Kocyigit, Orhan
Publisher:  Hamburg : Kovač
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38
Book / Working Paper 		Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Year:                     
c 2012
Person:  Vincent, Laurence
Publisher:  New York, NY [u.a.] : AMACOM
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39
Article 		Ingredient Branding
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40
Article 		Brand strategies of firms from emerging economies
Year:                     
2012
Person:  Chailan, Claude; Ille, Francis
Published in:  Internationalization of emerging economies and firms
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41
Book / Working Paper 		Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
Year:                     
2012
Person:  Hegner, Sabrina
Publisher:  Wiesbaden : Springer-Gabler
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42
Book / Working Paper 		Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Year:                     
2012
Person:  Stenger, Daniel
Publisher:  Wiesbaden : Springer-Gabler
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43
Book / Working Paper 		Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts
Year:                     
2012
Publisher:  Wiesbaden : Springer Gabler
Affiliated person:  Ahlert, Dieter
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44
Article 		Transformational leadership and branding behavior in Taiwanese hotels
Year:                     
2012
Affiliated person:  Uen, Jin-feng; Wu, Ting; Teng, Huei-chun; Liu, Yu-shuan
Published in:  International journal of contemporary hospitality management ; 24
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45
Book / Working Paper 		Brandwashed : was du kaufst, bestimmen die anderen
Year:                     
2012
Person:  Lindstrom, Martin
Publisher:  Frankfurt am Main [u.a.] : Campus-Verl.
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46
Book / Working Paper 		Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Year:                     
2012
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Bauer, Hans H.
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47
Book / Working Paper 		Corporate Brand Management in
Year:                     
2011-06-15
Person:  Siso, Linda
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48
Book / Working Paper 		Perceptions of Brand Management in
Year:                     
2011-05-17
Person:  Mawela, Tendani
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49
Book / Working Paper 		Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa
Year:                     
2011-02
Person:  Mentz, Hendrik
Affiliated person:  Strydom, J. W.; Rudansky-Kloppers, S.
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50
Article 		Auditor and non-mentor supervisor relationships: Effects of mentoring and organizational justice
Year:                     
2011
Person:  Miller, Cathleen L.; Siegel, Philip H.; Reinstein, Alan
Publisher:  Emerald Group Publishing
Published in:  Managerial Auditing Journal
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