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Year of publication
Subject
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Markenname 179 Brand name 138 Brand management 104 Markenführung 103 Markenartikel 90 Brand 84 Consumer behaviour 78 Konsumentenverhalten 76 Markenimage 71 Brand image 70 brand name 38 Markenpolitik 35 Marketing 26 Werbung 23 Deutschland 21 Germany 16 Consumer preferences 15 Konsumentenpräferenzen 15 Marketing management 13 Marketingmanagement 13 Advertising effects 11 Linguistics 11 Linguistik 11 Werbewirkung 11 USA 10 Brand equity 9 Brand meaning 9 Designation of origin 9 Herkunftsbezeichnung 9 Verbraucherverhalten 9 Language 8 Markenwert 8 Advertising 7 Brand Name 7 Consumer goods industry 7 France 7 Frankreich 7 Konsumgüterindustrie 7 Market structure 7 Marktstruktur 7
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Online availability
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Undetermined 76 Free 50 CC license 4
Type of publication
All
Book / Working Paper 153 Article 115 Journal 2
Type of publication (narrower categories)
All
Article in journal 81 Aufsatz in Zeitschrift 81 Graue Literatur 13 Hochschulschrift 13 Non-commercial literature 13 Thesis 11 Arbeitspapier 10 Case study 10 Fallstudie 10 Working Paper 10 Aufsatz im Buch 9 Book section 9 Collection of articles of several authors 9 Sammelwerk 9 Guidebook 7 Ratgeber 7 Aufsatzsammlung 5 research-article 5 Dissertation u.a. Prüfungsschriften 4 Article 3 Lehrbuch 3 Wörterbuch 3 Collection of articles written by one author 2 Konferenzschrift 2 Sammlung 2 Textbook 2 Biografie 1 Biography 1 Company information 1 Conference paper 1 Conference proceedings 1 Enzyklopädie 1 Firmeninformation 1 Handbook 1 Handbuch 1 Jugendsachbuch 1 Konferenzbeitrag 1 Systematic review 1 conceptual-paper 1 review-article 1
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Language
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English 174 German 52 Undetermined 31 French 9 Lithuanian 4 Czech 1 Italian 1 Malay (macrolanguage) 1
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Author
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Bronnenberg, Bart J. 13 Dubé, Jean-Pierre 8 Lowrey, Tina M. 7 Wheeler, Alina 6 Sanders, Robert E. 5 Dubé, Jean-Pierre H. 4 Klink, Richard R. 4 Luna, David 4 Ringeisen, Petra 4 Samland, Bernd M. 4 Shrum, L. J. 4 Aaker, David A. 3 Bourreau, Marc 3 Collange, Véronique 3 Lötscher, Andreas 3 Murphy, John M. 3 Pathak, Abhishek 3 Pogacar, Ruth 3 Sun, Yutec 3 Verboven, Frank 3 Wu, Lan 3 Aimé, Isabelle 2 Athaide, Gerard A. 2 Barnert, Vera 2 Bonache, Adrien 2 Brandmeyer, Klaus 2 Bugdahl, Volker 2 Carnevale, Marina 2 Carpenter, Phil 2 Chouinard, Hayley H. 2 Copulsky, Jonathan R. 2 Diaconu, Laura 2 Drißner, Corinna 2 Duduciuc, Alina 2 Fischer, Alexander 2 Friðrik Larsen 2 Fullerton, Thomas M. 2 Giannakopoulos, Nikolaos T. 2 Grewe, Gundula 2 Hamer, Hans H. 2
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Institution
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Springer Fachmedien Wiesbaden 3 Interbrand 2 Lehmanns Media GmbH 2 Lithuanian University of Agriculture 2 National Bureau of Economic Research 2 Agricultural and Applied Economics Association - AAEA 1 Christian-Albrechts-Universität zu Kiel 1 Department of Econometrics and Business Statistics, Monash Business School 1 European Society for Opinion and Marketing Research 1 Graduate School of International Relations, International University of Japan 1 HEC Paris (École des Hautes Études Commerciales) 1 Handelshochschule Leipzig 1 Harvard Graduate School of Business Administration 1 Haufe-Lexware GmbH & Co. KG 1 Heel Verlag 1 Keleti Károly Gazdasági Kar, Óbudai Egyetem 1 Mykolas Romeris University 1 Seminar on The Challenge of Branding Today and in the Future? <1992, Bruxelles> 1 Siauliai University 1 Springer Gabler <Firma> 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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The journal of product & brand management 9 SpringerLink / Bücher 8 Journal of Product & Brand Management 6 Marketing letters : a journal of research in marketing 5 Journal of business research : JBR 4 Nepalese journal of economics : a publication of Uniglobe College 4 Discussion paper / Centre for Economic Policy Research 3 Journal of international consumer marketing 3 The journal of brand management : an international journal 3 CES Working Papers 2 Innovatives Markenmanagement 2 Institut Finanzen und Steuern : ifst 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of global marketing 2 KASBIT Journal of Management & Social Science 2 NBER Working Paper 2 NBER working paper series 2 Psychology & marketing 2 Research papers from the Chair of Marketing 2 Springer eBook Collection / Business and Management 2 Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche 2 Working paper / National Bureau of Economic Research, Inc. 2 Working paper series / Ipag Business School : working paper 2 1999 Annual meeting, August 8-11, Nashville, TN 1 Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE) 1 African journal of business & economic research : AJBER 1 American economic review 1 Ancrages culturels dans un monde en mutation 1 Annual review of economics 1 Asia marketing journal 1 Asian journal of accounting & governance 1 Australasian marketing journal 1 Auto-Bild / wissen 1 Cambridge studies in the emergence of global enterprise 1 Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions 1 Corporate governance : an international review 1 Critical perspectives in South Asian history 1 Discussion paper series : discussion paper 1 Economics Letters 1 Economics Papers from University Paris Dauphine 1
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Source
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ECONIS (ZBW) 190 USB Cologne (EcoSocSci) 43 RePEc 19 Other ZBW resources 8 BASE 7 EconStor 3
Showing 1 - 50 of 270
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El nombre de los hoteles españoles : un análisis del naming de los hoteles en Benidorm y Alicante
Olivares-Delgado, Fernando; Rodríguez-Valero, Daniel; … - In: Revista de marketing y publicidad : revista semestral (2024/2025) 10, pp. 1-20
The importance of branding in tourism and hospitality has been the subject of study by the scientific community. However, there is little specific work on brand names in this sector. It is necessary to delve deeper into the predominant naming criteria in the names of hotels and other types of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015046354
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Warum heißt die Marke so? : 100 spannende Storys, harte Facts und interessante Insights rund um bekannte Markennamen
Samland, Bernd M. - 2024
"Täglich sind wir von Marken umgeben. Überall begegnen uns im Alltag Logos, Slogans und Produkte, die wir sofort in Verbindung mit den dazugehörigen Marken bringen. Aber warum heißt die Marke eigentlich so? Hast du dich das auch schon einmal gefragt? Dann begib dich auf Spurensuche und...
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European Research on Management and Business Economics … 29 (2023) 2, pp. 1-18
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525632
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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862
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Scripting the meaning : the influence of brand name script on brand meaning and brand attitude
Roshchupkina, Olga; Kang, Gi-Du - In: Asia marketing journal 25 (2023) 2, pp. 45-60
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The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Sakas, Damianos P.; Reklitis, Dimitrios P.; … - In: European research on management and business economics 29 (2023) 2, pp. 1-18
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295446
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More cost-sharing, less cost? : evidence on reference price drugs
Herr, Annika; Stühmeier, Torben; Wenzel, Tobias - In: Health economics 32 (2023) 2, pp. 413-435
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The translation aesthetics of brand names and their effect on bilingual consumers' engagement with luxury hotels
Zhang, Yang; Chen, Cheng-Yuan; Liu, Si-Fan; Li, Zhi-Xuan - 2025
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More the merrier : effects of plural brand names on perceived entitativity and brand attitude
Gupta, Tanvi; Chen, Shirley; Mohanty, Smaraki - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 150-157
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Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25
Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012938788
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Aggregate online brand name pharmacy price dynamics for the United States and Mexico
Fullerton, Thomas M.; Fullerton, Steven L. - In: Economies : open access journal 10 (2022) 5, pp. 1-5
Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical product prices in Mexico are noticeably lower than the...
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Determinants of consumer adoption of online air ticketing in Nepal
Pant, Kaushiki; Karki, Manisha Kumari; Gyawali, Safal; … - In: Nepalese journal of economics : a publication of … 8 (2024) 3, pp. 126-140
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How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun; Jang, Ju Yeun; Kim, Do Yuon - In: Journal of global marketing 37 (2024) 2, pp. 119-137
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From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon; Jones, William J.; Baugh, Lee A. - In: Psychology & marketing 41 (2024) 4, pp. 754-773
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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
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The influence of visual identity elements on the creation of a footwear brand in ghana
Kwarteng-Amaniampong, Emmanuel; Tait, Madéle; … - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 221-242
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Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?
Graf, Erika; Franz, Catharina; Rugbarth, Matthias; … - 2021
Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen...
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
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Persepsi klien terhadap hubungan antara ciri kualiti audit dan jenama firma audit
Nurul Nasyuha Hashim; Intan Maiza Abd. Rahman; Rahmat, … - In: Asian journal of accounting & governance 16 (2021), pp. 9-21
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Determinants of paying attention to the logos of online travel agencies
Godlewski, Grzegorz; Zalech, Mirosław - In: Journal of vacation marketing 29 (2023) 4, pp. 584-601
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"Using the right words" : rebranding organizations through digital lexicographic information platforms
Leroyer, Patrick; Simonsen, Henrik Køhler - In: Werbung und PR im digitalen Zeitalter : Grenzen, …, (pp. 307-330). 2023
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The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality
Haynes, Douglas E. - 2023
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013355415
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Consumer buying behavior toward 2PM noodles in Kathmandu Valley
Joshi, Binaya; Sah, Puja - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 20-34
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Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley
Khadka, Binita - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 35-50
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Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran; Parker, Jeffrey - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 669-684
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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266
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Reputational damage and name changes : impact of financial crimes
Unsal, Omer - In: Corporate governance : an international review 31 (2023) 2, pp. 334-348
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Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay; Kalro, Arti D.; Sharma, Dinesh - In: The journal of product & brand management 32 (2023) 3, pp. 361-378
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Dubé, Jean-Pierre; Bronnenberg, Bart J.; Sanders, … - 2020
We run in-store blind taste tests between a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the relative quality of the private labels...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014033361
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The connotative meanings of sound symbolism in brand names : a conceptual framework
Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - In: Journal of business research : JBR 150 (2022), pp. 365-373
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Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie; Li, Shaobo; Ng, Sharon - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 252-267
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Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: The journal of product & brand management 31 (2022) 6, pp. 854-869
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Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David; Meser, Michael; Reinbacher, Philipp - In: Corporate finance : Finanzierung, Kapitalmarkt, … 13 (2022) 9/10, pp. 281-291
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83
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Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei; Williams, Christopher; Sutherland, Dylan; … - In: Industrial and corporate change 31 (2022) 3, pp. 838-862
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of business research : JBR 147 (2022), pp. 222-235
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The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran; Bayraktaroğlu, Ayşe Gül - 2022
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Market Entry, Fighting Brands and Tacit Collusion : The Case of the French Mobile Telecommunications Market
Bourreau, Marc - 2018
We study a major new entry in the French mobile telecommunications market, followed by the introduction of fighting brands by the three incumbent firms. Using an empirical oligopoly model with differentiated products, we show that the incumbents' launch of the fighting brands can be rationalized...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012922086
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Bronnenberg, Bart J. - 2018
We run in-store blind taste tests with a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the quality of the private labels relative to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012908477
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Názvy společností a jejich vliv na výkonnost firem
Hanousek, Jan; Jurajda, Štěpán - In: Politická ekonomie : teorie, modelování, aplikace 66 (2018) 6, pp. 671-688
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011976765
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Sanders, … - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011953676
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Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test
Bronnenberg, Bart J. - 2018
We run in-store blind taste tests with a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the quality of the private labels relative to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012480865
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Consumers' age consideration for product naming purposes
Oluyemi, Ayorinde Samuel - In: EuroMed journal of management : EMJM 4 (2021) 1, pp. 2-5
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Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
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Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc; Sun, Yutec; Verboven, Frank - In: American economic review 111 (2021) 11, pp. 3459-3499
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Die Immobilie als Marke
König, Verena; Barnert, Vera - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012796789
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The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012483621
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Brand elevation : lessons in ueber-branding
Schaefer, Wolfgang; Kuehlwein, J. P. - 2021
"How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to...
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