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1
Other 		Pengaruh Ketidak Puasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Keputusan Perpindahan Merek Handphone GSM Dari Sony Ericsson Ke Blackberry Pada Siswa SMA Swasta Harapan-I Medan
Year:                     
2012-01-18
Person:  Daulay, Muhammad Azmi
Affiliated person:  Rismayani
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2
Other 		Pengaruh Brand Trust terhadap Brand Loyalty Produk-produk Nokia pada Pegawai Universitas Sumatera Utara
Year:                     
2012-01-12
Person:  Sinulingga, Lipranta
Affiliated person:  Ulfah
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3
Book / Working Paper 		Determinants of E-commerce adoption by franchisors: Insights from the U.S. market
Year:                     
2012-01
Institution:  Centre de Recherche en Économie et Management (CREM)
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4
Article 		Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Year:                     
2012
Person:  Lii, Yuan-Shuh; Lee, Monle
Publisher:  Springer
Published in:  Journal of Business Ethics
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5
Article 		Brands and value delivery networks in the lamb sector of the Basque Country.
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6
Book / Working Paper 		The crux of green marketing: an empirical effusive study
Year:                     
2012
Person:  Hasan, Dr. Syed Akif; Subhani, Dr. Muhammad Imtiaz; Osman, Ms. Amber
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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7
Book / Working Paper 		Erfolgreiche Markenbildung bei TV-Formaten : wettbewerbsstrategische Handlungsoptionen im Rahmen Vertikaler Integrationsprozesse
Year:                     
2012
Person:  Post, Martin
Publisher:  Hamburg : Kovač
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8
Article 		Brands, quality badges and agricultural cooperatives : how can they co-exist?
Year:                     
2012
Person:  Kontogeorgos, Achilleas
Published in:  The TQM journal : the international review of organizational improvement ; 24
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9
Book / Working Paper 		Taxes, status goods, and piracy
Year:                     
2012
Person:  Balestrino, Alessandro
Publisher:  München : CESifo
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10
Article 		A destination-branding model : an empirical analysis based on stakeholders
Year:                     
2012
Person:  García, Juan A.; Gómez, Mar; Molina, Arturo
Published in:  Tourism management : research, policies, practice ; 33
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11
Article 		Neue Wege im Marketing von Unterhaltungsmedien : zu Leistungswerten für die Führung von Medienmarken im Social Web
Year:                     
2012
Person:  Eble, Michael J.
Published in:  Ökonomie, Qualität und Management von Unterhaltungsmedien
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12
Book / Working Paper 		Creativity and its discontents : China's creative industries and intellectual property rights offenses
Year:                     
2012
Person:  Pang, Laikwan
Publisher:  Durham, NC [u.a.] : Duke Univ. Press
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13
Article 		A customer-based brand equity model for upscale hotels
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14
Article 		Branding in B2B firms
Year:                     
2012
Person:  Keller, Kevin Lane; Kotler, Philip
Published in:  Handbook on business-to-business marketing
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15
Book / Working Paper 		Marketing without advertising : brand preference and consumer choice in Cuba
Year:                     
2012
Person:  Morales, Emilio; Scarpaci, Joseph L.
Publisher:  New York, NY [u.a.] : Routledge
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16
Book / Working Paper 		Branded component strategies : ingredient branding in B2B markets
Year:                     
2012
Person:  Worm, Stefan
Publisher:  Wiesbaden : Gabler
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17
Book / Working Paper 		Event-Marketing und -Management : Grundlagen, Planung, Wirkungen, Weiterentwicklungen
Year:                     
2012
Person:  Nufer, Gerd
Publisher:  Wiesbaden : Gabler
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18
Article 		Vom Billigsender zur TV-Boutique
Year:                     
2012
Person:  Grossman, Mindy
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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19
Article 		Founder group's brand strategy : rebranding and transformation
Year:                     
2012
Person:  Song, Xuebao
Published in:  Case studies on Chinese enterprises
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20
Article 		The role of global brand familiarity, trust and liking in predicting global brand purchase intent : a Hungarian-American comparison
Year:                     
2012
Person:  Deli-Gray, Zsuzsa; Haefner, James E.; Rosenbloom, Al
Published in:  International journal of business and emerging markets : IJBEM ; 4
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21
Article 		Flashmob Marketing : inszenierte Blitz-Events als Instrumente der emotionalen Markenkommunikation
Year:                     
2012
Person:  Bär, Sören
Published in:  Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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22
Article 		Using Music Tempo and Picture Distance to predict attitude towards advertised brands
Year:                     
2012
Person:  Shi, Larry; Dotson, Michael J.; Davé, Dinesh S.
Published in:  International journal of management practice : IJMP ; 5
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23
Article 		Effects of geographical university names on users' perceptions
Year:                     
2012
Person:  Peluso, Alessandro M.; Guido, Gianluigi
Published in:  The journal of brand management : an international journal ; 19
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24
Article 		Corporate branding literature : a research paradigm review
Year:                     
2012
Person:  Pillai, Anandan
Published in:  The journal of brand management : an international journal ; 19
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25
Article 		Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Year:                     
2012
Person:  Peng, Norman; Chen, Annie Huiling
Published in:  The journal of brand management : an international journal ; 19
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26
Article 		Reasons for non-consideration of brands and the role of prior experience
Year:                     
2012
Person:  Bogomolova, Svetlana; Millburn, Sandra
Published in:  The journal of brand management : an international journal ; 19
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27
Article 		On the validity of measuring brand images by rating concepts and free associations
Year:                     
2012
Affiliated person:  Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; Vorst, Keith
Published in:  The journal of brand management : an international journal ; 19
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28
Article 		Employee brand equity : scale development and validation
Year:                     
2012
Person:  King, Ceridwyn; Grace, Debra; Funk, Daniel C.
Published in:  The journal of brand management : an international journal ; 19
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29
Article 		Putting city branding into practice
Year:                     
2012
Person:  Braun, Erik
Published in:  The journal of brand management : an international journal ; 19
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30
Book / Working Paper 		Multisensuelle Unternehmenskommunikation : erfolgreicher Markenaufbau durch die Ansprache aller Sinne
Year:                     
2012
Person:  Haug, Andrea
Publisher:  Wiesbaden : Springer Gabler
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31
Article 		From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Year:                     
2012
Person:  Petty, Ross D.
Published in:  Journal of historical research in marketing ; 4
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32
Article 		The relational roles of brands
Year:                     
2012
Person:  Avery, Jill
Published in:  Marketing management : a cultural perspective
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33
Article 		What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Year:                     
2012
Person:  Oswald, Laura R.
Published in:  Marketing management : a cultural perspective
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34
Article 		Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Year:                     
2012
Person:  Dalli, Daniele; Romani, Simona
Published in:  Marketing management : a cultural perspective
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35
Article 		Retail brand equity : conceptualization and measurement
Year:                     
2012
Person:  Jara, Magali; Cliquet, Gérard
Published in:  Journal of retailing and consumer services ; 19
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36
Article 		Retail shopping lists : reassessment and new insights
Year:                     
2012
Person:  Schmidt, Marcus
Published in:  Journal of retailing and consumer services ; 19
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37
Article 		Explaining customers' switching patterns to brand delisting
Year:                     
2012
Person:  Wiebach, Nicole; Hildebrand, Lutz
Published in:  Journal of retailing and consumer services ; 19
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38
Article 		Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Year:                     
2012
Person:  Luedicke, Marius K.
Published in:  Marketing management : a cultural perspective
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39
Book / Working Paper 		Markensterben : Ursachen und auslösende Akteure der Markenwertvernichtung
Year:                     
2012
Person:  Breiter, Isabel Barbara
Publisher:  Wiesbaden : Gabler
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40
Book / Working Paper 		Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Year:                     
2012
Person:  Fischer, Alexander
Publisher:  Wiesbaden : Gabler
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41
Book / Working Paper 		Die Beziehung von Unternehmenskultur und Unternehmensmarke : ein Beitrag zum Behavioral Branding
Year:                     
2012
Person:  Deitmar, Hanna Lena
Publisher:  Wiesbaden : Gabler
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42
Book / Working Paper 		Positioning the brand : an inside-out approach
Year:                     
2012
Person:  Riezebos, H. J.; Grinten, Jaap van der
Publisher:  London : Routledge
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43
Book / Working Paper 		Strategic brand management : a European perspective
Year:                     
c 2012
Person:  Keller, Kevin Lane; Apéria, Tony; Georgson, Mats
Publisher:  Harlow [u.a.] : Prentice Hall
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44
Article 		Brand communication and ethics : in search of a soul
Year:                     
2012
Person:  Altes-Mathieu, Angela
Published in:  Ethics in marketing and communications : towards a global perspective
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45
Book / Working Paper 		The new strategic brand management : advanced insights and strategic thinking
Year:                     
2012
Person:  Kapferer, Jean-Noël
Publisher:  London : Kogan Page
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46
Book / Working Paper 		Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Year:                     
c 2012
Person:  Post, Karen
Publisher:  New York [u.a.] : McGraw-Hill
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47
Article 		The value of self-stated attribute importance to overall satisfaction
Year:                     
2012
Person:  Taplin, Ross H.
Published in:  Tourism management : research, policies, practice ; 33
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48
Book / Working Paper 		Marke mit System : die Relevanz der Theorie des regulatorischen Fokus für die Markenwahl
Year:                     
2012
Person:  Büttner, Miriam
Publisher:  Wiesbaden : Gabler
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49
Book / Working Paper 		Greener products : the making and marketing of sustainable brands
Year:                     
2012
Person:  Iannuzzi, Al
Publisher:  Boca Raton [u.a.] : Taylor & Francis
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50
Article 		Measurement of brand lift from a display advertising campaign
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