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Year of publication
Subject
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Breakfast cereals 66 Frühstückszerealien 60 Consumer behaviour 21 Konsumentenverhalten 20 USA 20 United States 20 Theorie 12 Theory 12 Brand 11 Markenartikel 11 Preismanagement 10 Pricing strategy 10 Food retailing 9 Lebensmitteleinzelhandel 9 breakfast cereals 8 Deutschland 6 Estimation 6 Food 6 Food price 6 Germany 6 Lebensmittel 6 Lebensmittelpreis 6 Nutrition 6 Oligopol 6 Oligopoly 6 Preiswettbewerb 6 Price competition 6 Sales promotion 6 Schätzung 6 Theory of competition 6 Verkaufsförderung 6 Wettbewerbstheorie 6 Children 5 Eating habit 5 Ernährungsverhalten 5 Kinder 5 Market power 5 Marktmacht 5 Measurement 5 Messung 5
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Online availability
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Free 21 Undetermined 10 CC license 1
Type of publication
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Article 47 Book / Working Paper 25 Journal 2
Type of publication (narrower categories)
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Article in journal 35 Aufsatz in Zeitschrift 35 Graue Literatur 7 Non-commercial literature 7 Arbeitspapier 4 Aufsatz im Buch 4 Book section 4 Working Paper 4 Business report 2 Geschäftsbericht 2 research-article 2 Case study 1 Fallstudie 1 Hochschulschrift 1 No longer published / No longer aquired 1 Thesis 1
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Language
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English 62 Undetermined 7 German 5
Author
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Nevo, Aviv 13 Wolfram, Catherine 6 Chidmi, Benaissa 4 Berning, Joshua 3 Connor, John M. 3 Herrmann, Roland 3 Lopez, Rigoberto A. 3 Möser, Anke 3 Werner, Elke 3 Charry, Karine 2 Clark, C. Robert 2 Goldfarb, Avi 2 Hota, Monali 2 Huang, Rui 2 Kiser, Elizabeth K. 2 Lu, Qiang 2 Meza, Sergio 2 Moorthy, Sridhar 2 Rabinowitz, Adam N. 2 Rahkovsky, Ilya 2 Reimer, Jeffrey J. 2 Richards, Timothy J. 2 Sudhir, K. 2 Ahrens, Sophie 1 Akleman, Derya G. 1 Aldana, Ursula 1 Arnone, Carol 1 Backus, Matthew 1 Bakhtavoryan, Rafael 1 Balasubramanian, Siva Kumar 1 Baron, Shawn D. 1 Bauner, Christoph 1 Berry, Brent 1 Bessau, Hubertus 1 Bessler, David A. 1 Binkley, James K. 1 Bonilla-Chacin, Maria Eugenia 1 Boustani, P. 1 Brigitte de Faultrier, Professor 1 Brouwer, Caryb 1
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Institution
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National Bureau of Economic Research 3 Kellogg Company <Battle Creek, Mich.> 2 Agricultural and Applied Economics Association - AAEA 1 Economics Research, World Bank Group 1 USDA, ERS 1
Published in...
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American journal of agricultural economics 3 NBER working paper series 3 Journal of food products marketing 2 NBER Working Paper 2 The Rand journal of economics 2 Working paper / National Bureau of Economic Research, Inc. 2 2005 Annual meeting, July 24-27, Providence, RI 1 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 1 Agrarökonomische Diskussionsbeiträge 1 Agribusiness : an internat. journal 1 Agribusiness : an international journal 1 Agricultural and resource economics review : ARER 1 Agriculture and Human Values 1 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 1 Australasian marketing journal 1 Bio-based and Applied Economics Journal 1 Building businesses with small producers : successful business development services in Africa, Asia, and Latin America 1 Canadian journal of agricultural economics : CJAE 1 Cleaner and responsible consumption 1 Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics 1 Economics letters 1 Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen 1 European Journal of Marketing 1 European journal of marketing : EJM 1 Food policy : economics planning and politics of food and agriculture 1 German Journal of Agricultural Economics 1 Gießener Schriften zur Agrar- und Ernährungswirtschaft 1 Health, Nutrition and Population (HNP) Discussion Paper Series 1 Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria 1 International Conference on Retailing and Branding( FICCI & University of Madras), 2015 1 International Food and Agribusiness Management Review 1 International Journal of Retail & Distribution Management 1 International journal of physical distribution & logistics management : IJPD & LM 1 International journal of retail & distribution management 1 Inventi impact: retailing & consumer services 1 Journal of Consumer Policy 1 Journal of advertising research 1 Journal of agricultural & food industrial organization 1 Journal of agricultural and applied economics 1 Journal of agricultural and applied economics : JAEE 1
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Source
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ECONIS (ZBW) 64 RePEc 7 Other ZBW resources 2 BASE 1
Showing 1 - 50 of 74
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Can health trump taste? : implicit and explicit attitudes toward sugar-reduction claims and their differentiated impact on purchase intention for cereals
Neubig, Christina M.; Staudigel, Matthias; Roosen, Jutta - In: Agribusiness : an international journal 40 (2024) 3, pp. 614-640
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156926
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Generation Z's perception of food healthiness : the case of Kellogg's cereals - a qualitative study in Germany and Ireland
Meyerding, Stephan G. H.; Ahrens, Sophie - In: Cleaner and responsible consumption 14 (2024), pp. 1-17
One way to prevent diseases caused by unhealthy diets is to help consumers make better dietary choices. Knowledge about the consumer perception of food healthiness can help to understand which indicators are important for consumers to make healthy food choices. Generation Z members are young...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386677
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Mergers with Endogenous Product Choice : The Case of the Ready-to-Eat Cereal Industry
Rossi, Federico - 2022
The analysis of mergers in industries with differentiated products has traditionally focused its attention on postmerger price changes, ignoring the effect of a new competitive landscape on the characteristics of the products firms choose to offer. This paper proposes a new analysis, which...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013298476
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Common Ownership and Competition in the Ready-to-Eat Cereal Industry
Backus, Matthew; Conlon, Christopher; Sinkinson, Michael - National Bureau of Economic Research - 2021
Models of firm conduct are the cornerstone of both theoretical and empirical work in industrial organization. A recent contribution (Berry and Haile, 2014) has suggested the use of exclusion restrictions to test alternative conduct models. We propose a pairwise testing procedure based on this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012482568
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Coupons and Manufacturer Market Shares : A Brand-Level Analysis of the Ready-to-Eat Breakfast Cereal Market
Bakhtavoryan, Rafael - 2019
This study builds on a theory-consistent demand system, namely the Almost Ideal Demand System, utilizing the Nielsen Homescan Panel data on household purchases, and models potential effects of coupons on market shares of related ready-to-eat breakfast cereal brands. The results emerging from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012863450
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Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011737725
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Understanding Private Label Purchase in Breakfast Cereals and Snacks
S., Jayakrishnan - 2015
The Indian retail industry was estimated at USD 520 Billion in 2013 and projected to grow at a rate of 13% and will have a market size of USD 950 billion by 2018 (E&Y, 2014). Retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013024661
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Dietary Patterns and Non-Communicable Diseases in Selected Latin American Countries
Bonilla-Chacin, Maria Eugenia; Vazquez, Luis T Marcano; … - Economics Research, World Bank Group - 2014
To raise awareness among policymakers and health practitioners about unhealthy diets, this document examines dietary patterns in selected Latin American countries using household surveys. The analysis shows that a large percentage of households in the countries examined have inadequate diets....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010781855
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Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals
Lin, Biing-Hwan; Guthrie, Joanne; Rahkovsky, Ilya; Lin, … - In: International Food and Agribusiness Management Review 17 (2014) A
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
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Market Conduct in the U.S. Ready-to-Eat Cereal Industry
Connor, John M.; Reimer, Jeffrey J. - 2013
Product differentiation is well established as being the key source of the cereal industry's high price-cost margins. However, there is little consensus as to whether pricing collusion is also a source of profitability, and indeed, whether price even serves as a strategic variable in this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014215451
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Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.; Ronit, Karsten - In: Journal of international food & agribusiness marketing … 25 (2013) 3, pp. 209-224
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009766704
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Potential dietary outcomes of changing relative prices of healthy and less healthy foods : the case of ready-to-eat breakfast cereals
Lin, Biing-hwan; Dong, Diansheng; Carlson, Andrea; … - In: Food policy : economics planning and politics of food … 68 (2017), pp. 77-88
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The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina; Thespol, Monlapak; Ngugi, Isaac K. - In: Inventi impact: retailing & consumer services (2017) 1, pp. 8-14
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Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23
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Do Private Labels Increase Retailer Bargaining Power?
Meza, Sergio - 2010
Like any new product, private label entry increases competition within a category leading to downward pressure on both wholesale and retail prices. But, given the higher margins for private labels and potential bargaining benefits for retailers, they have incentives to help private labels gain...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013148022
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Modeling Coupon Values for Ready-To-Eat Breakfast Cereals.
Price, Gregory K.; Connor, John M. - 2009
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009429456
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Evolution of nutritional quality in the US : Evidence from the ready-to-eat cereal industry
Wang, Emily; Rojas, Christian; Bauner, Christoph - In: Economics letters 133 (2015), pp. 105-108
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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 736-759
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Variety pass-through : an examination of the ready-to-eat breakfast cereal market
Richards, Timothy J.; Hamilton, Stephen F. - In: The review of economics and statistics 97 (2015) 1, pp. 166-179
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The Determinants of Coupon Discounts for Breakfast Cereals
Price, Gregory - 2008
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012723426
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An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children
Berning, Joshua; Huang, Rui; Rabinowitz, Adam - In: Journal of Consumer Policy 37 (2014) 4, pp. 507-525
In the United States, both industry and the federal government have worked to establish voluntary guidelines for how firms market food to children and to establish a threshold for the nutritional quality of foods marketed to children. The authors evaluate three US guidelines that deal with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011154889
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The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International Journal of Retail & Distribution Management 42 (2014) 11/12, pp. 1069-1082
Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented product packaging elements vs informational content on children’s influence on household purchases. Design/methodology/approach – The study was conducted using quantitative research among...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014804618
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010419824
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An evaluation of government and industry proposed restrictions on television advertising of breakfast cereals to children
Berning, Joshua; Huang, Rui; Rabinowitz, Adam N. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 4, pp. 507-525
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010480138
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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010461471
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Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2007
The ready-to-eat cereal industry is characterized by high concentration margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012778846
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Determinants of household choice of breakfast cereals: healthy or unhealthy?
Golub, Alla A.; Binkley, James K. - Agricultural and Applied Economics Association - AAEA - 2005
We studied consumer demand for more and less healthy breakfast cereals. Using ACNielsen Homescan database and USDA food nutrition data, we developed three cereal nutrition indexes for each household in the data. In addition to the standard demographic characteristics of households and prices, we...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005522359
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Vertical relationships in the ready-to-eat breakfast cereal industry in Boston
Chidmi, Benaissa - In: Agribusiness : an internat. journal 28 (2012) 3, pp. 241-259
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009612971
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Challenges in merger simulation analysis
Knittel, Christopher R.; Metaxoglou, Konstantinos - In: The American economic review 101 (2011) 3, pp. 56-59
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009261125
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Consumer-driven retail operations : the moderating effects of consumer demand and case pack quantity
Eroglu, Cuneyt; Williams, Brent D.; Waller, Matthew A. - In: International journal of physical distribution & … 41 (2011) 5, pp. 420-434
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Moser, Anke; Werner, Elke - In: German Journal of Agricultural Economics 51 (2002) 2
There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008800948
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Do private labels increase retailer bargaining power?
Meza, Sergio; Sudhir, K. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 333-363
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008652535
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Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus; Wittrock, Max - In: Erfolgsfaktor Emotionalisierung : wie Unternehmen die …, (pp. 73-86). 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008773260
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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - In: Australasian marketing journal 18 (2010) 1, pp. 36-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003940461
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003945876
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Brand-Supermarket Demand for Breakfast Cereals and Retail Competition
Chidmi, Benaissa; Lopez, Rigoberto A. - 2010
The Berry, Levinsohn, and Pakes (1995) market equilibrium model is extended to the supermarket chain level to examine consumer choices and retail competition for thirty-seven brands of breakfast cereals in Boston. Estimated taste parameters for product characteristics vary significantly across...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014225279
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Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 297-313
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003933447
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Measuring brand value in an equilibrium framework
Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - In: Marketing science 28 (2009) 1, pp. 69-86
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003858540
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Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine - 2009
We explore the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. We find that shelf prices are lower during periods when coupons are available. This result is inconsistent with static monopoly price discrimination under a broad range of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014033985
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Mergers with Differentiated Products : The Case of the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2009
Traditional merger analysis, based on market definition and use of concentration measures to infer potential anti-competitive effects, is problematic and difficult to implement when evaluating mergers in industries with differentiated products. This paper discusses an alternative, which consists...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014168787
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine - 2000
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014201979
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv - 1999
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012471875
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Visual communication to children in the supermarket context: Health protective or exploitive?
Berry, Brent; McMullen, Taralyn - In: Agriculture and Human Values 25 (2008) 3, pp. 333-348
In light of growing concerns about obesity, Winson (2004, Agriculture and Human Values 21(4): 299–312) calls for more research into the supermarket foodscape as a point of connection between consumers and food choice. In this study, we systematically examine the marketing of ready-to-eat...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011002293
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Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2008
This paper examines the view that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive pricing behavior and intense non-price competition. In particular, I estimate price-cost margins and separate these margins into three sources: (1) that which is due to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014038626
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Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich. - 1998 -
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001692082
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Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 1998
The ready-to-eat cereal industry is characterized by high concentration margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with nearly collusive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012472431
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Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry
Clark, C. Robert - 2007
This paper analyses the consequences of advertising in the children's breakfast cereal market. I take advantage of the fact that advertising directed at children is prohibited in the Canadian province of Quebec to examine the nature of advertising, and to determine whether the restriction...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014048400
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Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa; Lopez, Rigoberto A. - In: American journal of agricultural economics 89 (2007) 2, pp. 324-337
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003458318
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Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv; Wolfram, Catherine - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003572094
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Advertising restrictions and competition in the children's breakfast cereal industry
Clark, C. Robert - In: The journal of law & economics 50 (2007), pp. 757-780
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003727905
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