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American journal of agricultural economics (2)
The Rand journal of economics (2)
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1999 Annual meeting, August 8-11, Nashville, TN (1)
2005 Annual meeting, July 24-27, Providence, RI (1)
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1
Article
Challenges in merger simulation analysis
Year:                     
2011
Person:  Knittel, Christopher R.; Metaxoglou, Konstantinos
Published in:  The American economic review ; 101
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3
Article
Do private labels increase retailer bargaining power?
Year:                     
2010
Person:  Meza, Sergio; Sudhir, K.
Published in:  Quantitative marketing and economics : QME ; 8
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4
Article
Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Year:                     
2010
Person:  Bessau, Hubertus; Wittrock, Max
Published in:  Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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5
Article
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Year:                     
2010
Person:  Rossiter, John R.
Published in:  Australasian marketing journal ; 18
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6
Article
Grocery store observation : parent-child interaction in family purchases
Year:                     
2010
Person:  Gaumer, Carol J.; Arnone, Carol
Published in:  Journal of food products marketing ; 16
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7
Article
Measuring brand value in an equilibrium framework
Year:                     
2009
Person:  Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 28
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8
Article
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Year:                     
2009
Person:  Sparrman, Anna
Published in:  Young consumers : insight and ideas for responsible marketers ; 10
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9
Article
Modeling Coupon Values for Ready-To-Eat Breakfast Cereals.
Year:                     
2009
Person:  Price, Gregory K.; Connor, John M.
Institution:  USDA, ERS
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10
Article
Brand-supermarket demand for breakfast cereals and retail competition
Year:                     
2007
Person:  Chidmi, Benaissa; Lopez, Rigoberto A.
Published in:  American journal of agricultural economics ; 89
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11
Article
Advertising restrictions and competition in the children's breakfast cereal industry
Year:                     
2007
Person:  Clark, C. Robert
Published in:  The journal of law & economics ; 50
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13
Article
Firm-level competition in price and variety
Year:                     
2006
Person:  Richards, Timothy J.; Patterson, Paul M.
Published in:  Journal of agricultural and applied economics ; 38
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14
Article
U.S. consumers' willingness to pay for food labeled "genetically modified"
Year:                     
2006
Person:  Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu
Published in:  Agricultural and resource economics review : ARER ; 35
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15
Book / Working Paper
Determinants of household choice of breakfast cereals: healthy or unhealthy?
Year:                     
2005
Person:  Golub, Alla A.; Binkley, James K.
Institution:  Agricultural and Applied Economics Association - AAEA
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16
Article
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Year:                     
2004
Person:  Shum, Matthew
Published in:  Journal of economics & management strategy : JEMS ; 13
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17
Article
Market conduct in the U.S. ready-to-eat cereal industry
Year:                     
2004
Affiliated person:  Reimer, Jeffrey J.
Published in:  Journal of agricultural & food industrial organization ; 2
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18
Article
Willingness to pay for non-biotech foods in the U.S. and U.K.
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20
Book / Working Paper
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Year:                     
2002
Person:  Möser, Anke
Publisher:  Frankfurt am Main : DLG-Verl.
Availability:  Table of Contents Table of Contents 
 

 
 
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21
Article
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Year:                     
2002
Person:  Nevo, Aviv; Wolfram, Catherine D.
Published in:  The Rand journal of economics ; 33
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22
Article
Empowering Ghana's cereal producers in the marketplace
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23
Article
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Year:                     
2002
Person:  Herrmann, Roland; Moser, Anke; Werner, Elke
Institution:  Department für Agrarökonomie, Humboldt-Universität
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25
Book / Working Paper
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Year:                     
2001
Person:  Herrmann, Roland; Möser, Anke; Werner, Elke
Publisher:  Gießen : Univ.
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26
Book / Working Paper
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Year:                     
2000
Person:  Kroll, Steffi
Publisher:  Gießen : Inst. für Agrarpolitik und Marktforschung
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27
Article
Mergers with differentiated products : the case of the ready-to-eat cereal industry
Year:                     
2000
Person:  Nevo, Aviv
Published in:  The Rand journal of economics ; 31
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28
Book / Working Paper
Prices and coupons for breakfast cereals
Year:                     
1999
Person:  Nevo, Aviv; Wolfram, Catherine D.
Publisher:  Cambridge, MA : National Bureau of Economic Research
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29
Book / Working Paper
MODELING COUPON VALUES FOR READY-TO-EAT BREAKFAST CEREALS
Year:                     
1999
Person:  Price, Gregory K.; Connor, John M.; Fulton, Joan R.
Institution:  Agricultural and Applied Economics Association - AAEA
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30
Article
Supply chain management in cereal grains : a case study from the US milling wheat industry
Year:                     
1998
Affiliated person:  Kennett, Julie
Published in:  Canadian journal of agricultural economics : CJAE ; 46
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31
Article
Heterogeneity in price sensitivity and retail price discrimination
Year:                     
1998
Person:  Kiser, Elizabeth K.
Published in:  American journal of agricultural economics ; 80
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32
Book / Working Paper
Measuring market power in the ready-to-eat cereal industry
Year:                     
1998
Person:  Nevo, Aviv
Publisher:  Cambridge, MA
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33
Journal
Annual report / Kellogg Company
Year:                     
1998-; 1998 -
Publisher:  Battle Creek, Mich.
Institution:  Kellogg Company <Battle Creek, Mich.>; Kellogg Company
Availability:  Full text   

 
 
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34
Journal
Annual report / Kellogg Company
Year:                     
1979-; 1979 -
Publisher:  Battle Creek, Mich.
Institution:  Kellogg Company <Battle Creek, Mich.>; Kellogg Company
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