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  • Search: subject_exact:"Bundling (Marketing)"
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Essays on bundling and a la carte pricing in a two-sided model
Chen, Minghua - 2010
My dissertation examines the profiability of bundling and the impact of an a la carte regulation in a two-sided market. This is primarily motivated by the ongoing debate about whether TV cable operators should be forced to offer TV channels on an a la carte basis, as opposed to the current...
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