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  • Search: subject_exact:"Bundling strategy"
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Year of publication
Subject
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Bundling strategy 3,612 Leistungsbündel 3,609 Theorie 1,073 Theory 1,073 Deutschland 483 Germany 477 Industrie 350 Manufacturing industries 342 Preismanagement 338 Pricing strategy 338 Consumer behaviour 263 Konsumentenverhalten 263 Lieferantenmanagement 256 Supplier relationship management 256 Servitization 244 Business services 236 Unternehmensdienstleistung 236 Dienstleistungssektor 235 Service industry 230 Geschäftsmodell 221 Business model 219 Beziehungsmarketing 207 Relationship marketing 207 Innovation 198 B-to-B-Marketing 193 Business-to-business marketing 193 Dienstleistung 177 Monopol 176 Monopoly 176 Betriebliche Wertschöpfung 158 Value creation 158 Organisatorischer Wandel 144 Organizational change 144 Preisdifferenzierung 142 Price discrimination 142 USA 136 United States 136 Dienstleistungsqualität 134 Service quality 134 Innovation management 131
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Online availability
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Undetermined 916 Free 799 CC license 30
Type of publication
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Article 2,218 Book / Working Paper 1,520 Journal 16
Type of publication (narrower categories)
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Article in journal 1,649 Aufsatz in Zeitschrift 1,649 Aufsatz im Buch 557 Book section 557 Graue Literatur 461 Non-commercial literature 461 Hochschulschrift 331 Arbeitspapier 315 Working Paper 315 Thesis 241 Case study 141 Fallstudie 141 Collection of articles of several authors 92 Sammelwerk 92 Dissertation u.a. Prüfungsschriften 46 Bibliografie enthalten 44 Bibliography included 44 Aufsatzsammlung 41 Forschungsbericht 33 Konferenzschrift 29 Conference paper 24 Konferenzbeitrag 24 Collection of articles written by one author 20 Sammlung 20 Conference proceedings 19 Amtsdruckschrift 16 Government document 16 Statistik 9 Advisory report 6 Gutachten 6 Lehrbuch 6 Statistics 6 No longer published / No longer aquired 5 Guidebook 4 Mehrbändiges Werk 4 Multi-volume publication 4 Ratgeber 4 Systematic review 4 Übersichtsarbeit 4 Elektronischer Datenträger 3
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Language
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English 2,643 German 1,052 French 32 Undetermined 17 Italian 8 Russian 6 Spanish 3 Danish 1 Modern Greek (1453-) 1 Hungarian 1 Kazakh 1 Portuguese 1 Swedish 1
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Author
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Gebauer, Heiko 37 Kohtamäki, Marko 36 Kowalkowski, Christian 35 Parida, Vinit 32 Choi, Jay Pil 27 Baines, Tim 26 Lay, Gunter 23 Becker, Jörg 21 Thomas, Oliver 21 Bigdeli, Ali Ziaee 20 Jeon, Doh-Shin 20 Vendrell-Herrero, Ferran 20 Knackstedt, Ralf 19 Beverungen, Daniel 17 Menicucci, Domenico 17 Rabetino, Rodrigo 17 Raddats, Chris 15 Carlton, Dennis W. 14 Ulaga, Wolfgang 14 Waldman, Michael 14 Fang, Hanming 13 Norman, Peter 13 Nüttgens, Markus 13 Reichwald, Ralf 13 Seiter, Mischa 13 Bustinza, Oscar F. 12 Evans, David S. 12 Krcmar, Helmut 12 Mantovani, Andrea 12 Ahlert, Dieter 11 Asongu, Simplice 11 Kawohl, Julian 11 Salinger, Michael A. 11 Backhaus, Klaus 10 Economides, Nicholas 10 Fellmann, Michael 10 Fleisch, Elgar 10 Kindström, Daniel 10 Neely, Andy D. 10 Netessine, Serguei 10
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Institution
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National Bureau of Economic Research 15 Verlag Dr. Kovač 9 Springer Fachmedien Wiesbaden 8 Rheinisch-Westfälische Technische Hochschule Aachen 6 Apprimus Verlag 5 Christian-Albrechts-Universität zu Kiel 4 OECD 4 Universität Ulm 4 European Commission / Joint Research Centre 3 Fraunhofer IRB-Verlag 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Fraunhofer-Institut für System- und Innovationsforschung 3 Förderkreis Betriebswirtschaft an der Universität Stuttgart 3 International Telecommunications Society 3 Južno-Rossijskij Gosudarstvennyj Techničeskij Universitet (Novočerkasskij Politechničeskij Institut) 3 Organisation for Economic Co-operation and Development / Directorate for Science, Technology and Innovation 3 CIMTT Zentrum für Produktionstechnik und Organisation 2 Edward Elgar Publishing 2 Europäische Kommission 2 Europäische Kommission / Statistisches Amt 2 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 2 Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS 2 Fraunhofer-Institut für Produktionstechnologie IPT 2 Institut der Deutschen Wirtschaft Köln 2 Kundendienst-Verband Deutschland 2 Melbourne Business School 2 Meždunarodnaja Naučno-Praktičeskaja Konferencija Globalizacija Ėkonomiki i Rossijskie Proizvodstvennye Predprijatija <6, 2008, Nowotscherkassk> 2 Organisation for Economic Co-operation and Development 2 Peat, Marwick and MacLintock <London> 2 Ruhr-Universität Bochum 2 Shaker Verlag 2 Social Systems Research Institute 2 Vereinigung Deutscher Elektrizitätswerke 2 W. Kohlhammer GmbH 2 Associazione Studi e Ricerche per il Mezzogiorno 1 Books on Demand GmbH <Norderstedt> 1 Camera di commercio, industria, artigianato e agricoltura <Mailand> 1 Claremont Institute for Economic Policy Studies 1 ClusterAgentur Baden-Württemberg 1 Columbia University / Department of Economics 1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 124 SpringerLink / Bücher 59 International journal of production economics 51 The journal of business & industrial marketing 40 International journal of production research 39 Journal of business research : JBR 38 Journal of service management 27 Management science : journal of the Institute for Operations Research and the Management Sciences 25 International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA 21 International journal of industrial organization 19 Europäische Hochschulschriften / 5 16 Marketing von Solutions : innovative Ansätze und Best Practices 16 Research 16 Discussion paper / Centre for Economic Policy Research 15 European journal of operational research : EJOR 15 Gabler Edition Wissenschaft 15 Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse 15 Journal of revenue and pricing management 15 NBER working paper series 15 Research technology management : RTM 15 Service business 15 Marketing science 14 NBER Working Paper 14 Economics letters 13 Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo 13 Journal of retailing and consumer services 12 Manufacturing & service operations management : M & SOM 12 Produktion mit Dienstleistung : Integration als Zukunftschance 12 Technological forecasting & social change : an international journal 12 The journal of industrial economics 12 Working paper / National Bureau of Economic Research, Inc. 12 Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung 11 Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben 11 Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter 11 Journal of economic theory 11 Journal of economics & management strategy : JEMS 11 Papers in regional science : the journal of the Regional Science Association International 11 Technovation : the international journal of technological innovation, entrepreneurship and technology management 11 Faculty & research / Insead : working paper series 10 HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte 10
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Source
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ECONIS (ZBW) 3,675 USB Cologne (EcoSocSci) 76 RePEc 2 Other ZBW resources 1
Showing 1 - 50 of 3,754
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Realization and unrealization of servitization through everyday micro-level activities : the interplay between servitization practices, practitioners, and praxis
Löfberg, Nina; Åkesson, Maria; Skålén, Per - In: Industrial marketing management : the international … 124 (2025), pp. 195-211
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Enhancing B2B sustainability through customer training in product-service systems : a design science approach
Silva, Ariovaldo Alberto da; Ferecatu, Alina; Vanhamme, … - In: Industrial marketing management : the international … 125 (2025), pp. 355-372
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The performance effects of innovative service transition strategies
Buck, Christoph; Floegel, Nils-Ole; Stöter, Maximilian B. - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-10
In recent years, the management research has increasingly discussed service transition. However, studies have not used sufficiently granular empirical data for valid quantitative evaluation of service-intensive strategies by, for example, examining the possible effects of resource slack on firm...
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Research on the configuration path of manufacturing enterprises' digital servitization transformation
Meng, Tao; Li, Qi; He, Chang; Dong, Zheng - In: International review of economics & finance : IREF 98 (2025), pp. 1-15
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Sustainable manufacturing and service economics
[Amsterdam] : Elsevier - Volume 1 (April 2022)-volume 4 (2025) ; damit …
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A fiber bundle model of systemic risk in financial networks
Biswas, Soumyajyoti; Chakrabarti, Bikas K. - In: Systemic Risk and Complex Networks in Modern Financial …, (pp. 179-189). 2025
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Driving the circular economy through digital servitization : sustainable business models in the maritime sector
Koilo, Viktoriia - In: Businesses 5 (2025) 1, pp. 1-24
This study explores the integration of digitalization and circular economy (CE) principles within the maritime industry through a theoretical analysis, proposing a framework that aligns business models with Sustainable Development Goals (SDGs) and net-zero objectives. By investigating how...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334424
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MaaSformer-MMOE: multi-task transformer under mixture-of-experts framework for MaaS bundle customization
Xi, Haoning; Shao, Zhiqi; Hensher, David A.; Nelson, John D. - 2025
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Bundling or discounting? : field experiments for healthy and unhealthy food
Bandi, Nymisha; Cohen, Maxime C.; Ray, Saibal - 2025
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Network externalities and platform strategy : agency, bundled entry, and integration
Gautier, Axel; Madio, Leonardo; Shekhar, Shiva - 2025
We consider a market in which a platform hosts third-party monopolistic complementors. Users are segmented into single-use and multi-use consumers, and services exhibit network externalities. In the agency model, the presence of multi-use consumers leads complementors to set inefficiently high...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323430
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Bundles generation and pricing in crowdshipping
Macrina, Giusy; Archetti, Claudia; Guerriero, Francesca - In: EURO journal on transportation and logistics 13 (2024), pp. 1-17
Crowdshipping is a new delivery paradigm that exploits the capacity of ordinary people who offer their own vehicles and free time to perform deliveries against compensation. In this work, we consider a peer-to-peer logistic platform where a company receives orders from its customers and assigns...
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Operative service delivery planning and scheduling in Product-Service Systems
Alp, Enes; Pirola, Fabiana; Sala, Roberto; Pezzotta, … - In: Service business 18 (2024) 2, pp. 161-192
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Synthesizing three decades of digital servitization : a systematic literature review and conceptual framework proposal
Minaya, Pedro E.; Avella, Lucía; Trespalacios … - In: Service business 18 (2024) 2, pp. 193-222
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The impact of servitization transformation on the ESG performance of manufacturing firms
Sui, Xiaoning; Hu, Huanhuan; Wang, Haijun; Hu, Tianyang - In: International review of economics & finance : IREF 96 (2024) 1, pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210673
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Intellectual capital-driven innovation : the influence of servitization degree
Buenechea-Elberdin, Marta; Sáenz, Josune; Kianto, Aino - In: R & D management 54 (2024) 4, pp. 818-832
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138185
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Organization architecture configurations for successful servitization
Heirati, Nima; Leischnig, Alexander; Henneberg, Stephan - In: Journal of service research 27 (2024) 3, pp. 307-326
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Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel; Donovan, Julie; Sousa, Rui - In: Industrial marketing management : the international … 116 (2024), pp. 66-81
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Digitally powered solution delivery : the use of IoT and AI for transitioning towards a solution business model
Lafuente, Esteban; Sallan, Jose M. - In: International journal of production economics 277 (2024), pp. 1-12
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Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver; Tóth, Zsófia - In: Industrial marketing management : the international … 119 (2024), pp. 162-177
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AI-enabled smart manufacturing boosts ecosystem value capture : the importance of servitization pathways within digital-intensive industries
Bustinza, Oscar F.; Molina, Luis M.; Vendrell-Herrero, … - In: International journal of production economics 277 (2024), pp. 1-14
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Achieving supply chain agility through product-service systems offering
Dewi, Dian Retno Sari; Hermanto, Yustinus Budi - In: Journal of industrial engineering and management : JIEM 17 (2024) 2, pp. 611-629
Purpose: This paper aims to examine the role of collaboration, knowledge transfer, service partner development, information sharing and logistics integration on supply chain agility. Design/methodology/approach: Data were collected from 405 official motorcycle service partners in Indonesia using...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375633
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Mobility-as-a-service and travel behaviour change : how multimodal bundles reshape our travel choices
Militão, Aitan M.; Ho, Chinh; Nelson, John D. - 2024
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Overcoming barriers to transformation in manufacturing firms : a path-dependence perspective of digital servitization
Brekke, Thomas; Lenka, Sambit; Kohtamäki, Marko; … - In: Review of managerial science : RMS 18 (2024) 2, pp. 385-412
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Careless product use in access-based services : a rebound effect and how to address it
Ackermann, Laura; Tunn, Vivian S. C. - In: Journal of business research : JBR 177 (2024), pp. 1-11
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Contributing with private bundles to public goods
Faias, Marta; Guevara-Velázquez, Mercedes; … - In: Economic theory 77 (2024) 3, pp. 801-821
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Bundling demand in K-12 broadband procurement
Aryal, Gaurab; Murry, Charles; Pal, Pallavi; Palit, Arnab - 2024
We evaluate the effects of bundling demand for broadband internet by K-12 schools. In 2014, New Jersey switched from decentralized procurements to a new procurement system that bundled schools into four regional groups. Using an event study approach, we find that, on average, prices for...
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Data-driven envelopment with privacy-policy tying
Condorelli, Daniele; Padilla, Jorge - In: The economic journal : the journal of the Royal … 134 (2024) 658, pp. 515-537
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Properties of bundle valuations in carrier collaboration
Vetschera, Rudolf; Knyazev, Dmitriy; Rehsmann, Daniel - In: Central European journal of operations research 32 (2024) 2, pp. 241-266
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Can direct fnance within a servitizing supply chain reduce the moral hazard associated with the servitized user's care of the product?
Bian, Yaya; Reimann, Marc; Zhang, Weihua - In: Central European journal of operations research 32 (2024) 2, pp. 335-356
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Complexity in a platform-based servitization : a complex adaptability theory perspective
Yan, Fangxu; Yin, Shiyuan; Chen, Lujie; Jia, Fu - In: International journal of logistics : research and … 27 (2024) 7, pp. 1092-1111
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Achieving sustainability in banking through Smart Product-Service Systems : an integrated robust fuzzy DEMATEL
Hu, Ya-Ping; Lin, Chun-Wei Remen; Hariyadi, Eko - In: International journal of economics and financial issues … 14 (2024) 5, pp. 81-91
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Engaging chronically ill employees at work : the relationship between bundles of HR practices, perceived illness discrimination and work engagement
Innocenti, Laura; Profili, Silvia; Sammarra, Alessia - In: Employee relations 46 (2024) 3, pp. 550-565
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Business model innovation through the adoption of service logic : evolving to servification
Grönroos, Christian - In: Journal of service theory and practice 34 (2024) 3, pp. 347-360
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How to commit aging workers : the role of HR bundles
Van Beurden, Jeske; Pak, Karen; Kooij, Dorien T.A.M; … - In: International journal of human resource management 35 (2024) 16, pp. 2815-2838
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The future of cities in the digital economy era : a study on the impact of internet on the agglomeration of producer services in Chinese Cities
Wu, Sixu; Li, Jiewei - In: China economic quarterly international : CEQI 4 (2024) 2, pp. 107-118
We construct an instrumental variable for the Internet penetration rate using China's "8-horizontal-8-longitudinal" optical cable network to identify the impact of the Internet on the agglomeration of producer services in cities. We find that, (i) the Internet promotes the agglomeration of...
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The impact of the internet of things on the perceived quality and customer involvement of smart product-service systems
Sassanelli, Claudio; Pacheco, Diego Augusto de Jesus - In: Technological forecasting and social change : an … 198 (2024), pp. 1-17
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Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
Tabacco, Raffaella; Chiarvesio, Maria; Romanello, Rubina - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 225-243
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Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara; Ribbers, Daphne; Van … - In: Journal of retailing and consumer services 81 (2024), pp. 1-17
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Bundling products and service on influencer channels
Xie, Lei; Guo, Guangtao; Chen, Jiao - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098580
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Orchestrating the ecosystem for data-driven digital services and solutions : a multi-level framework for the realization of sustainable industry
Kolagar, Milad - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339745
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The bundling sales pricing strategy of the closed-loop supply chain under patent protection
Cao, Xiaogang; Zhang, Cuiwei; Liu, Jie; Wen, Hui; Cao, Bowei - In: Modern supply chain research and applications 6 (2024) 2, pp. 165-192
Purpose -The purpose of this article is based on the unit patent license fee model in the closed-loop supply chain. Design/methodology/approach - This paper analyzes the impact of the bundling strategy of the retailer selling new products and remanufactured products on the closed-loop supply...
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Bundling Food Assistance Resources to Address Food Insecurity
Chenarides, Lauren; Longo, Jack - 2023
The rise of private food assistance organizations has coincided with a general decline in public food assistance program participation, yet, rates of reported food insecurity remain unchanged. Two possible explanations for this decline are that fewer people are experiencing food insecurity or...
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Digital Bundling and Experience Good Selection
Hiller, R. Scott; Walter, Jason M. - 2023
We model the potential for a company bundling experience goods to obtain an advantage over conventional individual sales. Using the streaming video industry as an example, we consider the unknown attributes of films. Bundling services can be beneficial by guiding consumers' product selections,...
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Intertemporal Bundling
Lu, Jingfeng; ZHAO, Wenbo - 2023
This paper studies when and how intertemporal bundling arises in optimal dynamic selling mechanisms in a two-period setting, in which two objects are available for sale sequentially in different periods. When the buyer’s values of the two objects are independent, in contrast to conventional...
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Bundling Variety, Usage, or Both? A Multi-Service Analysis of Pay-Per-Use and Subscription Pricing
Wu, Chenguang (Allen); Jin, Chen; Liu, Qian - 2023
We depart from the classic bundling literature on single-unit purchases and develop a multi-unit demand model in which customers decide both the variety and volume of their purchased products. We integrate product bundling with two commonly used usage-based pricing schemes in the service...
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Will Servitization Empower Sustainable Development? The Impact of Manufacturing Servitization on the Green Development Efficiency in the Chinese Cities
Wang, Weilong; Wu, Haitao; Li, Zhongfeng; Wang, Jianlong - 2023
The manufacturing industry has triggered severe environmental pollution problems while promoting urban economic growth. Low-carbon transformation and upgrading the manufacturing industry through manufacturing servitization (MS) are feasible to enhance urban green development efficiency (GDE)....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360390
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All-inclusive holiday packages, tourist consumption and spending patterns at tourism destinations
Cozzio, Claudia; Tokarchuk, Oksana; Maurer, Oswin - In: Tourism review 78 (2023) 1, pp. 89-100
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Impacts of digital twins on new business creation : insights from manufacturing industry
Timperi, Mira; Kokkonen, Kirsi; Hannola, Lea; … - In: Measuring business excellence 27 (2023) 3, pp. 433-448
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Learning Customer Preferences from Bundle Sales Data
Chen, Ningyuan; Farajollahzadeh, Setareh; Wang, Guan - 2023
This paper studies estimation problem of customer preferences from bundle sales data. Product bundling is a common selling mechanism used in retails. To set profitable bundle selection and prices, the seller needs to learn the distribution of consumers' valuations for individual products from...
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Development of an augmented reality remote maintenance adoption model through qualitative analysis of success factors
Müller, Maike; Stegelmeyer, Dirk; Mishra, Rakesh - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1490-1519
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014426015
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