Search Results - subject_exact:"Business-to-business marketing"

Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment

Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - In: International journal of production economics 280 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372558

Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation

Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - In: Psychology & marketing 42 (2025) 2, pp. 359-373

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373119

The rise of human-machine collaboration : managers' perceptions of leveraging artificial intelligence for enhanced B2B service recovery

Ameen, Nisreen; Pagani, Margherita; Pantano, Eleonora; … - In: British journal of management 36 (2025) 1, pp. 91-109

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359481

The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324752

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331938

Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems

Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 125 (2025), pp. 179-194

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331945

Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss : a stakeholder perspective

Kolawole, Olushola Adeborode; Dora, Manoj; Umeh, Chidozie; … - In: Industrial marketing management : the international … 125 (2025), pp. 254-271

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331953

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331966

Disclosing transparency : a review of B2B marketing and supply chain research

Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173270

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173281

The brand-building process of B2B high-tech startups in an omni-digital environment

Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173324

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173335

Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation

Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173338

Navigating the future of B2B marketing : the transformative impact of the industrial metaverse

Bamberger, Boas; Reinartz, Werner J.; Ulaga, Wolfgang - In: Journal of business research : JBR 188 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159398

Mental health and well-being in business-to-business markets

Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - In: Industrial marketing management : the international … 126 (2025), pp. A3-A12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386505

Acquiring cross-border business customers : the roles of relevance and novelty in online communication

Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - In: Industrial marketing management : the international … 126 (2025), pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386510

Operationalizing ad creativity and its effects in B2B advertising

Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - In: Industrial marketing management : the international … 126 (2025), pp. 168-184

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395408

Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets

Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - In: Industrial marketing management : the international … 126 (2025), pp. 251-265

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395423

When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions

Aksoy, Marcel; Schnellbächer, Benedikt - In: Industrial marketing management : the international … 126 (2025), pp. 266-278

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395424

Not quite alike : supplier relationship management in B2B marketing and supply chain literature

Wieland, Désirée A. C.; Ivens, Björn Sven - In: Industrial marketing management : the international … 126 (2025), pp. 30-43

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395426

Advertising in business markets : the obscured bottom-line effect and need for appropriate analytics

Guenther, Peter; Guenther, Miriam; Rahman, Mahabubur; … - In: Industrial marketing management : the international … 126 (2025), pp. 185-196

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395428

Transitioning to artificial intelligence-based key account management : a critical assessment

Prior, Daniel; Marcos Cuevas, Javier - In: Industrial marketing management : the international … 126 (2025), pp. 72-84

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395443

Key account managers and customer experience : a service ecosystem approach

Schmitt, Laurianne; Klein, Michel; Lussier, Bruno - In: Industrial marketing management : the international … 126 (2025), pp. 118-130

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395444

Do ICT boost business-to-business satisfaction in times of uncertainty?

Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of business economics and management 26 (2025) 2, pp. 378-399

Tourism is a highly sensitive industry concerned about the social and economic consequences of instability. In this sense, it is vital to understand how relationships develop and what factors lead to satisfaction among the stakeholders. Most research on tourism has focused on analysing B2C...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413562

EU privacy law and B2B digital manufacturing platforms in mental health

Pesqueira, Antonio; Machado, Andreia de Bem; Bolog, Sama; … - In: Innovation and green development 4 (2025) 1, pp. 1-15

This study investigates the intersection of European Privacy Law (PL) and Collaborative Platforms (CP) in the context of mental health, examining their global impact on psychiatric care and the facilitation of work reintegration for individuals with mental health conditions. The research...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015404993

B2B customer referencing in a community of practice context : conceptualizing legitimating mechanisms in the health technology sector

Wiik, Josefin; Koporcic, Nikolina; Markovic, Stefan; … - In: Industrial marketing management : the international … 127 (2025), pp. 29-43

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431690

Training clients in digital marketing : the key to a feel-good B2B relationship with SMEs

Sutherland, Karen; Mulcahy, Rory; Burgess, Jacqueline; … - In: Industrial marketing management : the international … 127 (2025), pp. 148-163

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431704

Artificial intelligence-enabled systems and innovation in B2B firms : the role of strategic agility and decision-making performance

Liu, Yulong; Zhang, Zuopeng; Zheng, Leven Jianwen; … - In: Industrial marketing management : the international … 127 (2025), pp. 164-174

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431706

Relationship insecurity and dark-side behaviours in business-to-business relationships

Human, Gert; Laubscher, Nina - In: Industrial marketing management : the international … 128 (2025), pp. 131-149

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431746

Fully leveraging AI in B2B sales : exploring sales managers’ capabilities and organizational knowledge processes

Hautamäki, Pia; Heikinheimo, Minna - In: Journal of business research : JBR 194 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432141

Force majeure in business relationships

Burkhart, Davide Vito; Bode, Christoph - In: Journal of business research : JBR 195 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432163

How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda

Wünderlich, Nancy V.; Blut, Markus; Brock, Christian; … - In: Journal of business research : JBR 192 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422400

Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets

Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 35 (2025) 4, pp. 527-550

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422959

Would you date a liar? : the impact of greenwashing on B2B relationships under the managerial trust view

Valero-Gil, Jesus; Suárez-Perales, Inés; … - In: Business research quarterly : BRQ 28 (2025) 3, pp. 731-749

Greenwashing can be perceived as dishonest behavior that can threaten trust in business deals due to the current trend of an intensive scrutiny of sustainability-related messages from organizations. Drawing on the literature concerning managerial trust, our study analyzes how perceived...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426609

The B2B sharing economy : framework, implications, and future research

Benoit, Sabine; Merfeld, Katrin; Tunn, Vivian S. C.; … - In: Journal of business research : JBR 191 (2025), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420039

Becoming an attractive public customer to strategic suppliers

Fridner, David - In: Journal of public procurement : JoPP 25 (2025) 2, pp. 205-228

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422196

Knowledge transfer in business-to-business customer relationship development

Lavan, Thusyanthy; Tran Trieu Khai; Chen, Shijiao; Yao, Jun - In: Industrial marketing management : the international … 125 (2025), pp. 319-338

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331723

Enhancing B2B sustainability through customer training in product-service systems : a design science approach

Ferecatu, Alina; Vanhamme, Joëlle; Puntoni, Stefano - In: Industrial marketing management : the international … 125 (2025), pp. 355-372

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331814

Unveiling the power of supplier-country image on B2B customers' perceptions : beyond the product's beauty

Crespo, Cátia Fernandes; Crespo, Nuno; Silva, Susana C. - In: International business review 34 (2025) 3, pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440297

Understanding the B2B customer experience and journey : a convergence-based lens

De Keyser, Arne; Antonetti, Paolo; Rouziou, Maria; … - In: Journal of business research : JBR 198 (2025), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440381

Buyer-supplier relationship dynamics in buyers' bankruptcy survival

Mani, Sudha; Astvansh, Vivek; Antia, Kersi D. - In: Journal of marketing 88 (2024) 3, pp. 127-144

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582921

The influence of corporate social responsibility on stakeholders in different business contexts

Ghanbarpour, Tohid; Crosby, Lawrence; Johnson, Michael D.; … - In: Journal of service research 27 (2024) 1, pp. 141-155

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580408

Planned internationalization level and founder attitudes towards venture strategy

MacDonald, Jason B.; Mattingly, Eric Shaunn; Kushev, Trayan - In: Journal of small business strategy 34 (2024) 2, pp. 51-62

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396334

The IMP research on business networks : a systematic literature review and research agenda

Guercini, Simone; La Rocca, Antonella; Perna, Andrea - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 149-175

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014566447

Exploring the crossroads between digital servitization and sustainability from a business marketing perspective

Tabacco, Raffaella; Chiarvesio, Maria; Romanello, Rubina - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 225-243

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014566806

A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation

Gounaris, Spiros; Almoraish, Ahmed - In: Journal of business research : JBR 177 (2024), pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550954

Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences

Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555706

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design

Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555726

Understanding B2B customer journeys for complex digital services : the case of cloud computing

Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555749

Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences

Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555774