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Industrial marketing management : the international journal for industrial and high-tech firms (75)
Handbook on business-to-business marketing (35)
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Creating and managing superior customer value (2)
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International journal of e-business research : an official publication of the Information Resources Management Association (2)
Jahrbuch Marketing ... : Trendthemen und Tendenzen (2)
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Legends in marketing (2)
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung (2)
Management research review (2)

Databases :

ECONIS (455)
USB Cologne (EcoSocSci) (158)
BASE (13)
USB Cologne (business full texts) (11)
RePEc (7)

[+/-]

Maximizing lead generation : the complete guide for B2B marketers

Year:	c 2012

Person:	Stevens, Ruth P.
Publisher:	Indianapolis, Ind. : Que Publ.

Availability:	Table of Contents

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Handbook on business-to-business marketing

Year:	2012

Publisher:	Cheltenham [u.a.] : Elgar
Affiliated person:	Lilien, Gary L.

Availability:	Table of Contents

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Marketing metrics for B2B firms

Year:	2012

Person:	Srinivasan, Raji
Published in:	Handbook on business-to-business marketing

Availability:	-

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Survey research in B2B marketing : current challenges and emerging opportunities

Year:	2012

Person:	Rindfleisch, Aric; Antia, Kersi D.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Case study research in business-to-business contexts : theory and methods

Year:	2012

Person:	Woodside, Arch G.; Baxter, Roger
Published in:	Handbook on business-to-business marketing

Availability:	-

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Qualitative research methods for investigating business-to-business marketing questions

Year:	2012

Person:	Griffin, Abbie
Published in:	Handbook on business-to-business marketing

Availability:	-

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Designing B2B markets

Year:	2012

Person:	Haruvy, Ernan; Jap, Sandy
Published in:	Handbook on business-to-business marketing

Availability:	-

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B2B e-commerce

Year:	2012

Person:	Shankar, Venkatesh
Published in:	Handbook on business-to-business marketing

Availability:	-

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The Stage-Gate® system for product innovation in B2B firms

Year:	2012

Person:	Cooper, Robert G.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Key questions on innovation in the B2B context

Year:	2012

Person:	Tellis, Gerard J.; Chandy, Rajesh K.; Prabhu, Jaideep C.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Toward a theory of technology marketing : review and suggestions for future research

Year:	2012

Person:	Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published in:	Handbook on business-to-business marketing

Availability:	-

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The impact of the Internet on B2B sales force size and structure

Year:	2012

Person:	Mantrala, Murali K.; Albers, Sönke
Published in:	Handbook on business-to-business marketing

Availability:	-

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Building a winning sales force in B2B markets : a managerial perspective

Year:	2012

Person:	Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Sales force performance : a typology and future research priorities

Year:	2012

Person:	Ahearne, Michael; Lam, Son K.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Sales force compensation : research insights and research potential

Year:	2012

Person:	Coughlan, Anne T.; Joseph, Kissan
Published in:	Handbook on business-to-business marketing

Availability:	-

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Boundary work and customer connectivity in B2B front lines

Year:	2012

Person:	Singh, Jagdip; Marinova, Detelina; Brown, Steven P.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Salesperson effectiveness : a behavioral perspective

Year:	2012

Person:	Bradford, Kevin; Weitz, Barton A.
Published in:	Handbook on business-to-business marketing

Availability:	-

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The organizational buying center : innovation, knowledge management and brand

Year:	2012

Person:	Johnston, Wesley J.; Chandler, Jennifer D.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Learning in coopetitive relationships

Year:	2012

Person:	Ho, Hillbun Dixon; Ganesan, Shankar
Published in:	Handbook on business-to-business marketing

Availability:	-

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Strategic alliances in a business-to-business environment

Year:	2012

Person:	Spekman, Robert E.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Trust, distrust and confidence in B2B relationships

Year:	2012

Person:	Scheer, Lisa K.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Customer relationship management in business markets

Year:	2012

Person:	Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner
Published in:	Handbook on business-to-business marketing

Availability:	-

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Relationship marketing

Year:	2012

Person:	Beck, Joshua T.; Palmatier, Robert W.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Evolution of buyer-seller relationships

Year:	2012

Person:	Bowman, Douglas
Published in:	Handbook on business-to-business marketing

Availability:	-

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Value-based pricing : a state-of-the-art review

Year:	2012

Person:	Cressman, George E.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Trade shows in the business marketing communications mix

Year:	2012

Person:	Gopalakrishna, Srinath; Lilien, Gary L.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Branding in B2B firms

Year:	2012

Person:	Keller, Kevin Lane; Kotler, Philip
Published in:	Handbook on business-to-business marketing

Availability:	-

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Business-to-business market segmentation

Year:	2012

Person:	Thomas, Robert J.
Published in:	Handbook on business-to-business marketing

Availability:	-

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B2B marketing communications in a transformational marketplace

Year:	2012

Person:	Schultz, Don E.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Competitor intelligence : enabling B2B marketing strategy

Year:	2012

Person:	Fahey, Liam
Published in:	Handbook on business-to-business marketing

Availability:	-

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Coordinating marketing and sales in B2B organizations

Year:	2012

Person:	Cespedes, Frank
Published in:	Handbook on business-to-business marketing

Availability:	-

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Gaining competitive advantage with service-dominant logic

Year:	2012

Person:	Lusch, Robert F.; Vargo, Stephen L.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Marketing capabilities for B2B firms

Year:	2012

Person:	Morgan, Neil A.; Slotegraaf, Rebecca J.
Published in:	Handbook on business-to-business marketing

Availability:	-

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Networks governance

Year:	2012

Person:	Wuyts, Stefan; Van Den Bulte, Christophe
Published in:	Handbook on business-to-business marketing

Availability:	-

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Progress and prospects for governance value analysis in marketing : when Porter meets Williamson

Year:	2012

Person:	Ghosh, Mrinal; John, George
Published in:	Handbook on business-to-business marketing

Availability:	-

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Applications of agency theory in B2B marketing : review and future directions

Year:	2012

Affiliated person:	Banerjee, Ranjan; Bergen, Mark; Dutta, Shantanu; Ray, Sourav
Published in:	Handbook on business-to-business marketing

Availability:	-

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A high-level overview : a value perspective on the practice of business-to-business marketing

Year:	2012

Person:	Oliva, Ralph
Published in:	Handbook on business-to-business marketing

Availability:	-

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Branded component strategies : ingredient branding in B2B markets

Year:	2012

Person:	Worm, Stefan
Publisher:	Wiesbaden : Gabler

Availability:	Description

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Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company

Year:	2012

Person:	Kotri, Andrus; Mourey, Jim
Published in:	International journal of business and emerging markets : IJBEM ; 4

Availability:	-

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Year:	2012

Person:	Bodnar, Kipp; Cohen, Jeffrey L.
Publisher:	Hoboken, NJ : Wiley

Availability:	Table of Contents Description

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Multisensualität im Dienstleistungsmarketing : kurzfristiger Hype oder ein zukunftsweisendes Forschungsthema auch für den B2B-Sektor?

Year:	2012

Person:	Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane
Published in:	Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven

Availability:	-

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A longitudinal examination of internet-based customer service system usage in small companies

Year:	2012

Affiliated person:	Palmer, David W.; Ellinger, Alexander E.; Allaway, Arthur; D'Souza, Giles
Published in:	The journal of business & industrial marketing ; 27

Availability:	-

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Handbook of business-to-business marketing

Year:	2012

Publisher:	Cheltenham [u.a.] : E. Elgar
Affiliated person:	Lilien, Gary L.

Availability:	Table of Contents

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B2B digital marketing : using the Web to market directly to businesses

Year:	2012

Person:	Miller, Michael
Publisher:	Indianapolis, Ind. [u.a.] : Que [u.a.]
Affiliated person:	Coe, John M.

Availability:	-

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Business to business marketing management : strategies, cases, and solutions

Year:	2012

Publisher:	Bingley [u.a.] : Emerald
Affiliated person:	Glynn, Mark S.
Published in:	Advances in business marketing and purchasing ; 18

Availability:	-

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Principles of contemporary marketing

Year:	2012

Person:	Kurtz, David L.; Boone, Louis
Publisher:	[Mason, Ohio] : South-Western

Availability:	Table of Contents

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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"

Year:	2011

Published in:	Journal of marketing ; 75

Availability:	-

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Der neue Weg zum Kunden : vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente

Year:	2011

Person:	Czech-Winkelmann, Susanne
Publisher:	Frankfurt am Main : Dt. Fachverl.

Availability:	Table of Contents

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Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse

Year:	2011

Person:	Langhof, Lars André
Publisher:	Hamburg : Kovač

Availability:	Table of Contents Description

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Gesundheitsorganisationen als Kunden von Pharma-Unternehmen : eine Betrachtung der konsumrelevanten Entscheidungskriterien

Year:	2011

Person:	Hahm, Karsten
Published in:	Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis

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