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Handelsforschung (8)
Journal of retailing (8)
Vertikales Marketing und Markenführung im Zeichen von Category-Management (8)
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln (5)
Journal of marketing research : JMR (5)
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1
Article
Assessing category vulnerability across retail production assortments
Year:                     
2012
Person:  Dass, Mayukh; Kumar, Piyush
Published in:  International journal of retail & distribution management ; 40
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3
Article
Explaining customers' switching patterns to brand delisting
Year:                     
2012
Person:  Wiebach, Nicole; Hildebrand, Lutz
Published in:  Journal of retailing and consumer services ; 19
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4
Book / Working Paper
Wertschöpfungsmanagement im Einkauf : Analysen, Strategien, Methoden, Kennzahlen
Year:                     
2012
Person:  Stollenwerk, Andreas
Publisher:  Wiesbaden : Gabler
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6
Book / Working Paper
Retail category management
Year:                     
c 2012
Person:  Fowler, Deborah C.; Goh, Ben K.
Publisher:  Boston : Prentice Hall
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7
Article
When more is less and less is more : the psychology of managing product assortments
Year:                     
2011
Affiliated person:  Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud
Published in:  GfK marketing intelligence review ; 3
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8
Article
Retail Assortment Planning Under Category Captainship
Year:                     
2011
Person:  Mümin Kurtulu\c{s}; Nakkas, Alper
Institution:  Institute for Operations Research and the Management Sciences - INFORMS
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9
Article
Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models
Year:                     
2011
Person:  Kök, A. Gürhan; Xu, Yi
Institution:  Institute for Operations Research and the Management Sciences - INFORMS
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10
Article
Strategic assortment decisions in information-intensive and turbulent environments
Year:                     
2011
Affiliated person:  Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan; Thomas, Jacquelyn S.
Published in:  Journal of retailing ; 87
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11
Article
Point of Sale-Management-Auswirkungen auf das Konsumentenverhalten am Beispiel der Farbenabteilung einer Baumarktkette
Year:                     
2011
Person:  Roß, Sebastian
Published in:  Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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12
Article
Der Einfluss des Category Management auf den Konsumenten
Year:                     
2011
Person:  Rohrer, Roland
Published in:  Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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14
Book / Working Paper
Retail category management : decision support systems for assortment, shelf space, inventory and price planning
Year:                     
2011
Person:  Hübner, Alexander
Publisher:  Heidelberg [u.a.] : Springer
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15
Article
Is retail category management worth the effort (and does a category captain help or hinder)?
Year:                     
2011
Person:  Gooner, Richard A.; Morgan, Neil A.; Perreault, William D.
Published in:  Journal of marketing ; 75
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16
Article
Reducing assortments without losing business : key lessons for retailers and manufacturers
Year:                     
2011
Person:  Sloot, Laurens; Verhoef, Peter
Published in:  GfK marketing intelligence review ; 3
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17
Article
Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales
Year:                     
2011
Person:  Tan, Lay Peng; Cadeaux, Jack
Published in:  The international review of retail, distribution and consumer research ; 21
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18
Article
When do vertical restraints harm competition? : the economics-based approach and its application in the BATSA case
Year:                     
2011
Person:  Theron, Nicola M.; Boshoff, Willem H.
Published in:  The South African journal of economics ; 79
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19
Article
When more is less and less is more : the psychology of managing product assortments
Year:                     
2011
Person:  Chernev, Alexander
Published in:  GfK marketing intelligence review ; 3
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20
Article
Die Rolle der Kunden im Category Management : ein Einblick in die mentalen Denkstrukturen von Category Managern
Year:                     
2010
Affiliated person:  Rudolph, Thomas; Bauer, Johannes; Nagengast, Liane; Einhorn, Martin
Published in:  Der Markt : international journal of marketing ; 49
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21
Article
Category captain management: an idea whose time has come in the pharmaceutical industry?
Year:                     
2010
Affiliated person:  Trombetta, Bill
Published in:  International journal of pharmaceutical and healthcare marketing : IJPHM ; 4
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22
Article
Retailers, Frontiers of Innovation and Local Legislative Constraints
Year:                     
2010
Person:  Tassinari, Vincenzo
Institution:  University of Milano-Bicocca
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23
Article
Private label development in the Republic of Serbia
Year:                     
2010
Person:  Koncar, Jelena; Vukmirovic, Goran; Katai, Zita Petrovic
Institution:  Prague Development Center (PRADEC)
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24
Article
Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Year:                     
2010
Person:  Chernev, Alexander; Gal, David
Published in:  Journal of marketing research : JMR ; 47
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25
Article
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Year:                     
2010
Person:  Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G.
Published in:  Journal of marketing research : JMR ; 47
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26
Book / Working Paper
Verkaufsflächennutzung im Einzelhandel : Modelle und Verfahren für das Regal- und Sortimentsmanagement
Year:                     
2010
Person:  Klock, Stephan
Publisher:  Bamberg : Univ. of Bamberg Press
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28
Article
Estimating cannibalization rates for pioneering innovations
Year:                     
2010
Person:  Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G.
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 29
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29
Article
Governing firms, shaping markets : the role of calculative devices
Year:                     
2010
Person:  Azimont, Frank; Araujo, Luis
Published in:  Reconnecting marketing to markets
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30
Article
Die Rolle der Kunden im Category Management : ein Einblick in die mentalen Denkstrukturen von Category Managern
Year:                     
2010
Affiliated person:  Rudolph, Thomas; Bauer, Johannes; Nagengast, Liane; Einhorn, Martin
Published in:  Der Markt : international journal of marketing ; 49
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31
Article
Categorical contrast and audience appeal : niche width and critical success in winemaking
Year:                     
2010
Person:  Negro, Giacomo; Hannan, Michael T.; Rao, Hayagreeva
Published in:  Industrial and corporate change ; 19
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32
Book / Working Paper
Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Year:                     
2010
Person:  Heidemann, Christina Sophia
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33
Article
In-store media and distribution channel coordination
Year:                     
2010
Person:  Dukes, Anthony; Liu, Yunchuan
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 29
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34
Article
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Year:                     
2010
Person:  Batra, Rajeev; Lenk, Peter; Wedel, Michel
Published in:  Journal of marketing research : JMR ; 47
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35
Article
How suppliers category management policy influences category sales performance
Year:                     
2010
Person:  Chun, Dal-young; Cadeaux, Jack M.
Published in:  Asia Pacific journal of marketing and logistics ; 22
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36
Article
Market and product diversification : the evidence from retailing
Year:                     
2010
Person:  Etgar, Michael; Rachman-Moore, Dalia
Published in:  Journal of marketing channels : ... distribution systems, strategy, and management ; 17
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38
Article
Wie Hybrid-Angebote funktionieren
Year:                     
2010
Person:  Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 32
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39
Book / Working Paper
Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management
Year:                     
2010
Person:  Németh, Zsuzsa
Publisher:  Frankfurt am Main [u.a.] : Lang
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40
Article
Competitive consequences of using a category captain
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41
Article
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Year:                     
2010
Person:  Henderson, Ty; Arora, Neeraj
Published in:  Journal of marketing ; 74
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42
Article
Competitive Consequences of Using a Category Captain
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45
Article
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Year:                     
2010
Person:  Poynor, Cait; Wood, Stacy
Published in:  Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 37
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46
Article
Joint optimization of product price, display orientation and shelf-space allocation in retail category management
Year:                     
2010
Person:  Murray, Chase C.; Talukdar, Debabrata; Gosavi, Abhijit
Published in:  Journal of retailing ; 86
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47
Article
Retailer dynamic pricing and ordering decisions : category management versus brand-by-brand approaches
Year:                     
2010
Person:  Hall, Joseph M.; Kopalle, Praveen K.; Krishna, Aradhna
Published in:  Journal of retailing ; 86
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48
Article
Category captain management: an idea whose time has come in the pharmaceutical industry?
Year:                     
2010
Person:  Trombetta, Bill
Published in:  International journal of pharmaceutical and healthcare marketing : IJPHM ; 4
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49
Article
Exploring how third-party organizations facilitate coopetition management in buyer-seller relationships
Year:                     
2010
Affiliated person:  Castaldo, Sandro; Möllering, Guido; Grosso, Monica; Zerbini, Fabrizio
Published in:  Coopetition : winning strategies for the 21st century
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50
Article
How can shopping mall management best capture mall image?
Year:                     
2010
Person:  Chebat, Jean-Charles; Sirgy, M. Joseph; Grzeskowiak, Stephan
Published in:  Journal of business research : JBR ; 63
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