Based on the panel data of listed companies and prefecture-level cities in China from 2010 to 2019, this paper uses the multi-stage difference-in-differences (DID) model to investigate the influence of the brand value brought by the Civilized City Policy on the technological innovation of...

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...

This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research using a quantitative approach, namely conducting a...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Area of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.

Smart cities are compact in nature and largely driven by technology especially information communication technology (ICT). The availability of telecommunication service in a smart city is a ‘conditio sine qua non’ for efficient development of the city and the utilization of urban resources...

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

Persistent productivity gains to rural-urban migrants have been documented by a number of researchers. One interpretation of this result is that individuals learn higher value skills in cities than they would have learned in less dense areas. Another explanation for this result, however, is that...

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the...

The research deals with a relatively young and complex area of branding, i.e. the branding of cities and towns, on the example of Slovenj Gradec brand. The empirical part consists of two approaches to the town's brand recognisability. First, an analysis of in-depth interviews of professional...

Die Eroberung der Stadtnacht ist an die Verfügbarkeit der künstlichen Beleuchtung gebunden und erfolgte daher menschheitsgeschichtlich sehr spät. Stadtnacht wird trotz aller Erschließung - die allerdings weit von 24/7 entfernt ist - weiterhin als "anderer" Zeit-Raum wahrgenommen. Zum einen...

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few...

Die Eroberung der Stadtnacht ist an die Verfügbarkeit der künstlichen Beleuchtung gebunden und erfolgte daher menschheitsgeschichtlich sehr spät. Stadtnacht wird trotz aller Erschließung – die allerdings weit von 24/7 entfernt ist – weiterhin als "anderer" Zeit-Raum wahrgenommen. Zum...

Competition in the global era requires in every local government to have a competitive advantage to maintain its existence. The strategic solution in facing this competition is to strengthen the brand as the identity of a city. City Branding is the right step in completing the selling power of a...