As one of the most popular drinks in the world, coffee has limitations in its complex and opaque supply chain. Consumers have difficulty verifying coffee quality according to the price they pay. However, innovative technologies such as blockchain emerge with the potential to support the coffee...

This study investigates the impact of market engagement strategies—specifically market involvement, customer centricity, employee empowerment, and market innovation—on consumer behavior and business growth within the Thai coffee industry. Recognizing the pivotal role these factors play in...

Background: The coffee industry is one of the most important world supply chains, with an estimated consumption of two billion cups daily, making it the most consumed beverage worldwide. Coffee beans are primarily grown in tropical countries, with Brazil accounting for almost 50% of the...

This study investigates the impact of market engagement strategies-specifically market involvement, customer centricity, employee empowerment, and market innovation-on consumer behavior and business growth within the Thai coffee industry. Recognizing the pivotal role these factors play in...

This paper analyzes the global value chains (GVC) of the coffee industry, particularly in the emerging economies of Vietnam, Colombia, and Brazil, which are the largest producers and exporters of unprocessed coffee in the world. However, value added or processed coffee exports are equally...

The research paper aims to provide a better understanding of the export dynamics and competitiveness of Indian Agricultural Commodities. The study analyses the export data of the last 35 years for APEDA products and the last 35 years of Tobacco exports, as well as the last 10 years of Spices,...

Businesses often engage in long-term relationships with firms and people they trust and know, in which they informally sell and exchange information and services (Baker, Gibbons, & Murphy, 2002). As postulated by Arrow (1972, p. 357), "virtually every commercial trans-action has within itself an...

Over the past two decades, Rwanda has positioned itself as a leading producer of specialty coffee. The shift away from ordinary coffee began in the early 2000s and was buoyed by international donors, NGOs and the government. They all supported the nascent specialty coffee industry by providing a...

This paper employs an input-output modelling approach to quantify the impact of decreases in coffee exports between 2019 and 2020 resulting from the implementation of various COVID-19 policies in Lao PDR. The analysis was undertaken at two levels in investigating the effects of these policies on...

"Coffee is among the most common goods traded and consumed worldwide, and so omnipresent its popularity is often taken for granted. But even everyday habits have a history. When and why coffee become part of North American daily life is at the center of Coffee Nation. Using a wide range of...

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people...

"This book examines how the livelihoods of Indonesian rural households have been affected by their integration into the global value chain for coffee. It highlights the changing importance of land as a livelihood resource by introducing the concept of Fortress Farming."

Coffee as being the world’s second most legally traded commodity after petroleum and it is consumed all over the world. Turkish Coffee is unique with the way coffee is made and served and has an important place in everyday culture of Turkish society. The transformation of the coffee culture of...

Chlortetracycline (CTC) is widely used in the livestock industry to promote animal growth and treat diseases. Effective actions should be taken to decrease the environmental risks associated with CTC-rich waste. Biochar produced by biomass waste shows great potential for organic contaminants...

1. Introduction -- 2. Sustainability in supply chains: main theories -- 3. The ‘hidden side’ of sustainability in supply chains -- 4. The state of the global coffee sector -- 5. Sustainability in the coffee sector: a literature review -- 6. The sustainable coffee supply chain: actors,...

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer...

Coffee is Ethiopia’s most important export commodity, cultivated by over 6 million smallholder farmers in the country, and accounting for about one-third of the country’s commodity exports. While coffee production has increased over the last decade, coffee yields are low and several...

The study has been conducted to investigate students’ behavior in choosing a coffee shop around the University of Leeds campus and the factors which affect their decisions. The purpose of this study is to decide whether Starbucks should open a coffee shop on the Leeds University campus. This...

The main purpose of the study is to determine the factors that lead to customer loyalty of homegrown coffee shops. This study was also conducted to investigate the relationship of marketing mix, customer expectation, customer experience, customer satisfaction and customer loyalty among homegrown...

Placing coffee at the center of its analysis, this volume links East Germany's consumption and food culture to its relationship to the wider world. Andrew Kloiber reveals the ways that everyday cultural practices surrounding coffee drinking not only connected East Germans to a global system of...

1. Introduction -- 2. The Modernization of Brazilian Agriculture Since 1950 -- 3. The changing structure of Brazilian Agriculture 1920-2017 -- 4. Soybeans -- 5. Maize -- 6. Cotton -- 7. Orange Juice -- 8. Sugar and Ethanol -- 9. Coffee -- 10. Cellulose Industry -- 11. Cattle -- 12. Chickens and...

Dependency on natural resources has made economies unstable because of the fluctuation of commodity prices. However, coffee production has not had this effect on the Colombian economy owing to the process of upgrading the value chain, with the Colombian National Federation of Coffee Growers...