Baier, Daniel; Voekler, Sascha - In: OR Spectrum 46 (2023) 1, pp. 73-107
Selecting or adjusting attribute-levels (e.g. components, equipments, flavors, ingredients, prices, tastes) for multiple new and/or status quo products is an important task for a focal firm in a dynamic market. Usually, the goal is to maximize expected overall buyers' welfare based on consumers'...