"New Orleans Pralines: Plantation Sugar, Louisiana Pecans, and the Marketing of Southern Nostalgia follows the development of the praline, from its origins following the Civil War through its present-day status as an iconic symbol of New Orleans. Anthony Stanonis argues that pralines arrived in...

Purpose: Circular economy (CE) principles have evolved in response to natural resource depletion as a set of guidelines for eliminating the linear take-use-dispose model of product consumption. The consequences of shifting from a linear to a circular supply chain are difficult to visualize in...

Purpose: Circular economy (CE) principles have evolved in response to natural resource depletion as a set of guidelines for eliminating the linear take-use-dispose model of product consumption. The consequences of shifting from a linear to a circular supply chain are difficult to visualize in...

В статье рассматриваются основные показатели современного состояния пищевой промышленности России. Определены последние тенденции и перспективы развития...

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...

Einleitung -- 2. Fallstudie "Nibbles" - auf der Suche nach demoptimalen Riegel -- 3. Fallstudien -- 4. Einführung in den Fall "Nibbles" -- Lehrstrategie -- 6. Fallanalyse -- 7. Übertragbarkeit des fallstudienspezifischen Wissens -- 8. Verzeichnisse.

We find that consumers prefer bonus pack, as opposed to price discount, for virtue foods but prefer price discount, as opposed to bonus pack, for vice foods. Past research has shown that cēterīs paribus consumers prefer bonus pack to price discount. We propose that this preference does not...

The launch of Oreo cookies by Kraft-Cadbury India, a subsidiary of the US-based Kraft Foods Inc., created a storm in a milk-cup. It launched its world famous brand Oreo at a time when the premium biscuit category was getting increasingly competitive in India. In order to achieve success, Kraft...

Purpose – The objective of this paper is to explore the antecedents of brand loyalty in the chocolate market. Design/methodology/approach – A large sample of 808 effective responses was collected through an online questionnaire that was posted on the Facebook wall of a Finnish confectionery...