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1
Article 		Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Year:                     
2012
Person:  Kotri, Andrus; Mourey, Jim
Published in:  International journal of business and emerging markets : IJBEM ; 4
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2
Book / Working Paper 		Variable Stromtarife aus Kundensicht : Akzeptanzstudie auf Basis einer Conjoint-Analyse
Year:                     
2012
Person:  Dütschke, Elisabeth; Unterländer, Michael; Wietschel, Martin
Publisher:  Karlsruhe : Fraunhofer ISI
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3
Book / Working Paper 		Aussagefähigkeit und Aussagewilligkeit von Probanden bei der Conjoint-Analyse
Year:                     
2012
Person:  Pelz, Joachim R.
Publisher:  Wiesbaden : Gabler
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4
Article 		Modellierung und Messung des Return on Investments von Marketing-Maßnahmen
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5
Article 		Tourism marketing : a game theory tool for application in arts festivals
Year:                     
2012
Person:  Van Zyl, Ciná
Published in:  Tourism economics : the business and finance of tourism and recreation ; 18
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6
Book / Working Paper 		Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique
Year:                     
2011-07-31
Person:  Putthiwanit, Chutinon; Vogler, Denis Marcel; Zhu, Jingling; Kincart, Andrew
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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7
Book / Working Paper 		What is the True Loss Due to Piracy?: Evidence from Microsoft Office in Hong Kong
Year:                     
2011-07
Person:  Leung, Tin Cheuk
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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8
Book / Working Paper 		A comparison of two-stage segmentation methods for choice-based conjoint data: a simulation study.
Year:                     
2011-03
Person:  Crabbe, Marjolein; Jones, Bradley; Vandebroek, Martina
Institution:  Katholieke Universiteit Leuven
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9
Book / Working Paper 		Evaluation of the effects of changes in regulatory policies on consumers perception: the case of designations of origin in the wine common market organisation
Year:                     
2011-02-10
Person:  Chiodo, Emilio; Casolani, Nicola; Fantini, Andrea
Institution:  European Association of Agricultural Economists - EAAE
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10
Other 		Evaluation of the effects of changes in regulatory policies on consumers perception: the case of designations of origin in the wine common market organisation
Year:                     
2011-02-10
Person:  Chiodo, Emilio; Casolani, Nicola; Fantini, Andrea
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11
Article 		Identifying Unmet Demand
Year:                     
2011
Person:  Chandukala, Sandeep R.; Edwards, Yancy D.; Allenby, Greg M.
Institution:  Institute for Operations Research and the Management Sciences - INFORMS
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12
Article 		How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
Year:                     
2011
Person:  Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne
Institution:  Institute for Operations Research and the Management Sciences - INFORMS
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13
Article 		Willingness to Pay for Fair Trade Coffee: A Conjoint Analysis Experiment with Italian Consumers
Year:                     
2011
Person:  Rotaris, Lucia; Danielis, Romeo
Publisher:  Berkeley Electronic Press
Published in:  Journal of Agricultural & Food Industrial Organization
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14
Article 		Fixed-to-mobile call substitution and telephony market definition in Korea
Year:                     
2011
Person:  Rhee, Hongjai; Park, Minsoo
Publisher:  Springer
Published in:  Journal of Regulatory Economics
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15
Book / Working Paper 		Disentangeling gut feeling: Assessing the integrity of social entrepreneurs
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16
Book / Working Paper 		The influence of tax labeling and tax earmarking on the willingness to contribute: A conjoint analysis
Year:                     
2011
Person:  Hundsdoerfer, Jochen; Sielaff, Christian; Blaufus, Kay; Kiesewetter, Dirk; Weimann, Joachim
Institution:  arqus - Arbeitskreis Quantitative Steuerlehre
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17
Book / Working Paper 		Kundenpräferenzen im Spannungsfeld technologischer, wirtschaftlicher und gesellschaftlicher Herausforderungen am Anbeginn einer Zeitenwende in der Automobilindustrie : eine Analyse mit dem Blick auf die Reduktion von CO2-Emissionen
Year:                     
2011
Person:  Struwe, Robin
Publisher:  Berlin : Logos Berlin
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18
Article 		A calibrated auction-conjoint valuation method : valuing pork and eggs produced under differing animal welfare conditions
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19
Book / Working Paper 		The influence of tax labeling and tax earmarking on the willingness to contribute : a conjoint analysis
Year:                     
2011
Publisher:  [S.l.] : Arbeitskreis Quantitative Steuerlehre (arqus)
Affiliated person:  Hundsdoerfer, Jochen; Sielaff, Christian; Blaufus, Kay; Kiesewetter, Dirk; Weimann, Joachim
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20
Book / Working Paper 		Choice-based conjoint analysis : models and designs
Year:                     
2011
Person:  Raghavarao, Damaraju; Wiley, James B.; Chitturi, Pallavi
Publisher:  Boca Raton, Fla. [u.a.] : CRC Press
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21
Article 		Attributes influencing college students' participation in volunteering : a conjoint analysis
Year:                     
2011
Person:  Lee, Young-joo; Won, Doyeon
Published in:  International review on public and non-profit marketing ; 8
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22
Book / Working Paper 		Kundenorientierte Internationalität in MBA-Programmen : Ergebnisse von Latent-Class-Conjoint-Analysen
Year:                     
2011
Person:  Dammer-Henselmann, Monika
Publisher:  Hamburg : Kovač
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23
Article 		ZP-Stichwort : Vignetten-Experiment
Year:                     
2011
Person:  Kunz, Jennifer; Linder, Stefan
Published in:  Zeitschrift für Planung & Unternehmenssteuerung ; 21
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24
Article 		Measuring consumers' preferences for metered pricing of services
Year:                     
2011
Person:  Schlereth, Christian; Skiera, Bernd; Wolk, Agnieszka
Published in:  Journal of service research : JSR ; 14
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25
Article 		Personal reflections on my research contribution to marketing
Year:                     
2011
Person:  Malhotra, Naresh K.
Published in:  Review of marketing research ; 8
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26
Article 		Where have all the flowers gone? : forecasting green trends in the automobile industry with a choice-based conjoint adoption model
Year:                     
2011
Person:  Eggers, Felix; Eggers, Fabian
Published in:  Technological forecasting & social change : an international journal ; 78
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27
Book / Working Paper 		Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Year:                     
2011
Person:  Goffin, Keith; Koners, Ursula
Publisher:  Stuttgart : Schäffer-Poeschel
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28
Book / Working Paper 		An improved mathematical programming formulation for multi-attribute choice behavior
Year:                     
2011
Person:  Kumar, Soumojit; Chatterjee, Ashis Kumar
Publisher:  Calcutta : IIMC
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29
Article 		Segmenting consumers of pirated movies
Year:                     
2011
Person:  Ho, Jason; Weinberg, Charles B.
Published in:  The journal of consumer marketing ; 28
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30
Article 		Marketing museums and exhibitions : what drives the interest of young people
Year:                     
2011
Person:  Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis
Published in:  Journal of hospitality marketing & management ; 20
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31
Article 		Music for free? : how free ad-funded downloads affect consumer choice
Year:                     
2011
Person:  Papies, Dominik; Eggers, Felix; Wlömert, Nils
Published in:  Journal of the Academy of Marketing Science ; 39
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32
Article 		Was Gründer wollen : deskriptive Ergebnisse einer empirischen Untersuchung zu den Entscheidungskriterien bei der Auswahl von Venture Capital-Gesellschaften
Year:                     
2011
Person:  Reimer, Marko; Momsen, Björn; Quauke, Andreas
Published in:  Betriebswirtschaftliche Forschung und Praxis : BFuP ; 63
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33
Article 		Perceived health benefits and food purchasing decisions
Year:                     
2011
Person:  Darian, Jean C.; Tucci, Louis
Published in:  The journal of consumer marketing ; 28
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34
Article 		US consumers' valuation of quality attributes in beef products
Year:                     
2011
Affiliated person:  Abidoye, Babatunde O.; Bulut, Harun; Lawrence, John D.; Mennecke, Brian; Townsend, Anthony M.
Published in:  Journal of agricultural and applied economics ; 43
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35
Article 		Erratic strategic decisions : when and why managers are inconsistent in strategic decision making
Year:                     
2011
Person:  Mitchell, J. Robert; Shepherd, Dean A.; Sharfman, Mark P.
Published in:  Strategic management journal ; 32
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36
Book / Working Paper 		Preference management and unacceptable attribute levels
Year:                     
2011
Person:  Steiner, Michael; Helm, Roland; Szelig, Antonia
Publisher:  Regensburg : Univ.
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37
Article 		Qualitätskommunikation am Point of Sale : Ergebnisse einer adaptiven Conjoint-Analyse
Year:                     
2011
Person:  Arens, Ludwig; Deimel, Mark; Theuvsen, Ludwig
Published in:  Qualitätskommunikation : Bericht zur GQW-Jahrestagung 2011 in Bonn
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38
Article 		The relative importance of search versus credence product attributes : organic and locally grown
Year:                     
2011
Person:  Wirth, Ferdinand F.; Stanton, John L.; Wiley, James B.
Published in:  Agricultural and resource economics review : ARER ; 40
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39
Article 		Worauf kommt es Schweizer Konsumenten von Biowein an?
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40
Book / Working Paper 		Integration of preference analysis methods into Quality Function Deployment : a focus on elderly people
Year:                     
2011
Person:  Abu-Assab, Samah
Publisher:  Wiesbaden : Springer Gabler
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41
Article 		Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Year:                     
2011
Person:  Sichtmann, Christina; Wilken, Robert; Diamantopoulos, Adamantios
Published in:  British journal of management : BJM ; 22
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42
Article 		Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Year:                     
2011
Person:  Won, Doyeon; Lee, Cindy
Published in:  International journal of sport management and marketing : IJSMM ; 9
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43
Article 		Betriebsformen im Automobilhandel : Resultate einer empirischen Untersuchung
Year:                     
2011
Affiliated person:  Fassnacht, Martin; Stallkamp, Christian; Lampl, Ludwig L.; Rolfes, Ludger
Published in:  Zeitschrift für Betriebswirtschaft : ZfB ; 81
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44
Article 		Psychological distance and the dual role of price
Year:                     
2011
Person:  Bornemann, Torsten; Homburg, Christian
Published in:  Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 38
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45
Article 		Conjoint analysis of industry location preferences : evidence from the softwood lumber industry in the US
Year:                     
2011
Person:  Aguilar, Francisco X.
Published in:  Applied economics ; 43
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46
Article 		Rejectable choice sets : how seemingly irrelevant no-choice options affect consumer decision processes
Year:                     
2011
Person:  Parker, Jeffrey R.; Schrift, Rom Y.
Published in:  Journal of marketing research : JMR ; 48
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47
Book / Working Paper 		Interlocking networks within and between firms : implications for developing effective solutions
Year:                     
2011
Person:  Murtha, Brian R.; Bharadwaj, Sundar S.; Van den Bulte, Christophe
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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48
Book / Working Paper 		A conjoint model of quantity discounts
Year:                     
2011
Person:  Iyengar, Raghuram; Jedidi, Kamel
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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49
Article 		Does local labeling complement or compete with other sustainable labels? : a conjoint analysis of direct and joint values for fresh produce claims
Year:                     
2011
Person:  Onozaka, Yuko; Thilmany McFadden, Dawn
Published in:  American journal of agricultural economics ; 93
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50
Article 		How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Year:                     
2011
Affiliated person:  Miller, Klaus M.; Hofstetter, Reto; Krohmer, Harley; Zhang, Z. John
Published in:  Journal of marketing research : JMR ; 48
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