Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

This paper addresses a research gap by examining how two groups of individuals with different personality traits (more entrepreneurial personalities versus less entrepreneurial personalities) react to changes in entrepreneurial intention after attending an entrepreneurship course. A key aspect...

The consumption of whole grains has several health benefits, however, most US consumers - including young adults - do not meet the recommended consumption intake. To understand the underlying factors affecting the intention and consumption of whole grain pasta, a survey based on the Theory of...

Purpose: This study investigates how the business environment affects the entrepreneurial intentions (EIs) of female university students in Saudi Arabia. Specifically, the research examines the role of perceived social norms (PSNs) as a mediator and self-efficacy as a moderator....

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target...

Purpose - The study aims to ascertain whether educational and social support for entrepreneurs significantly affects university students' intentions to become successful entrepreneurs. This study examines the mediating role of the Theory of Planned Behavior (TPB) variables (e.g. entrepreneurial...

This study analyzes the entrepreneurial intention of Romanian engineering students. We had a sample of 700 students (mean age = 23.14; SD = 2.92; 378 males and 322 females) who belonged to three technical universities and completed an online survey between October and December 2023. This research...

Purpose - The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach - The authors propose this model based on the UTAUT-3 integrated with perceived...

This study examines the determinants of sunflower farmers' intention to seek Agricultural Value Chain Financing (AVCF) in Tanzania. A cross-sectional survey design was used to collect data from 184 farmers in Singida and Dodoma. Partial least squares structural equation modelling (PLS-SEM) was...

Purpose: This study aims to identify controllable factors influencing domestic tourists' revisits, taking into account concerns and desires related to travel to inform domestic tourism marketing strategies. Design/methodology/approach: The study gathered data through a preliminary survey of 930...

Based on a large real-world dataset comprising Instagram posts of popular influencers, this study empirically analyzes the impact of disclosed and undisclosed advertising on consumers’ engagement with (a) the advertisement and (b) future non-advertising posts of the same author. As extant...

This study investigates the impact of entrepreneurship education on developing entrepreneurial capital within the framework of an international entrepreneurship program integrated into higher education curricula. Drawing on empirical data collected from university students enrolled in technical...

Consumers tend to perceive sustainable consumption as a complex and difficult to understand phenomenon. This particularly applies when being confronted with different forms of sustainable consumption. Therefore, we explore individual and joint facilitators and inhibitors of different forms of...

Studying the potential gap between firms' and consumers' sustainable attitudes and behaviors is important for aligning expectations and promoting strategies to reduce this gap and effectively implement sustainable business models. However, knowledge is lacking on this attitude-behavior gap,...

Individuals are becoming increasingly knowledgeable of the negative effects of fast fashion and are switching to secondhand clothes. Due to its potential to reduce clothing waste, buying secondhand clothes (SHC) is considered environmentally friendly. This research investigates the factors...

Earthworm (Lumbricus rubellus) farming offers a unique solution for poverty alleviation in rural Indonesia by transforming agricultural waste into economic opportunities while supporting sustainable farming practices. Empowering these farmers is crucial for enhancing their cultivation techniques...

Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists' revisit intention (RI). In addition, it aims to...

The inevitable transition to the green economy has ignited the "green, blend and extend" solutions for the global tourism industry. Regenerative tourism has recently gained global attention as it offers a virtuous cycle of positive impacts on the ecological environment, economies and local...

Entrepreneurial intention is a key research question in entrepreneurship. Previous studies have proven the theory of planned behavior (TPB) to explain entrepreneurial intention. Scholars have thus focused on analyzing factors to develop the three antecedents of TPB, one of which is social...

The growing environmental impact of disposable diaper waste has become a major global problem. Despite the invention of circular diapers, their adoption remains quite limited. Developing effective adoption strategies requires a better understanding of consumer behaviour toward purchasing...

Recently, researchers have deployed the Theory of Planned Behavior (TPB) to examine factors influencing financial inclusion participation behaviour. However, more must be made to expand the theory by integrating sectoral and contextual variables. Hence, this study extends TPB by intergrating...

Purpose The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression against Ukraine on February 24, 2022....

Gender roles have evolved with time; however, males often demonstrate aggressive and risk-prone behaviours. Both genders show different attitudes towards objects and situations due to hormonal differences. Nevertheless, such a relationship is significantly influenced by the perception of the...

After the pandemic, there has still been an increased interest in examining university students’ entrepreneurial goals. In this study, we looked at the practicality and validity of using self-efficacy to broaden the theory of planned behavior (TPB) in assessing students’ intent to be...

This study addresses Bangladesh's unemployment problem and its youth's limited entrepreneurial aspiration focusing on critical factors that influence entrepreneurial intentions among university students in Bangladesh. Recognizing universities' role in fostering entrepreneurship, the study aims...

This study aims to investigate the new generation's behavior, influencing VR satisfaction and behavioral intention toward destinations. To this end, this paper investigated whether subjective norms, attitudes, perceived behavioral control, and VR satisfaction of the new generation positively...

The digitalization of entrepreneurship articulates concepts from various streams of literature to promote entrepreneurial intentions. This study investigates the influence of digital entrepreneurship education, perceived usefulness, and perceived ease of use on digital entrepreneurial...

Users engaging in digital environmental initiatives is a complex phenomenon, and this study used mixed methods research to understand it. The primary aim of this study was to qualitatively analyse Alipay Ant Forest users' behaviour by developing a thematic analysis of digital environmental...