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  • Search: subject_exact:"Consumer behaviour"
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Year of publication
Subject
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Consumer behaviour 108,510 Konsumentenverhalten 105,382 Relationship marketing 13,280 Beziehungsmarketing 13,242 Theorie 12,873 Theory 12,861 Brand management 9,227 Markenführung 9,186 Online retailing 9,033 Online-Handel 9,031 Brand image 8,118 Markenimage 8,076 Customer satisfaction 7,558 Kundenzufriedenheit 7,396 Social Web 7,333 Social web 7,333 Markenartikel 7,080 Brand 7,072 Online-Marketing 5,820 Internet marketing 5,813 Experiment 5,407 Service quality 5,363 Dienstleistungsqualität 5,315 Einzelhandel 5,209 Retail trade 5,175 Werbewirkung 5,038 Advertising effects 5,014 Electronic Commerce 5,007 E-commerce 4,886 Emotion 4,534 USA 4,462 United States 4,276 Deutschland 4,016 Private consumption 3,933 Privater Konsum 3,933 Advertising 3,893 Germany 3,872 Werbung 3,838 Marketingmanagement 3,829 Marketing management 3,822
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Online availability
All
Undetermined 43,878 Free 27,360 CC license 2,577
Type of publication
All
Article 76,932 Book / Working Paper 33,966 Journal 164 Other 15
Type of publication (narrower categories)
All
Article in journal 66,300 Aufsatz in Zeitschrift 66,300 Graue Literatur 8,855 Non-commercial literature 8,855 Working Paper 7,367 Arbeitspapier 7,331 Aufsatz im Buch 5,869 Book section 5,869 Hochschulschrift 2,761 research-article 2,395 Thesis 1,856 Collection of articles of several authors 1,200 Sammelwerk 1,200 Aufsatzsammlung 858 Conference paper 693 Konferenzbeitrag 693 Konferenzschrift 364 Bibliografie enthalten 362 Bibliography included 362 Collection of articles written by one author 319 Sammlung 319 Dissertation u.a. Prüfungsschriften 262 Case study 256 Fallstudie 256 Lehrbuch 247 Textbook 204 Reprint 197 Conference proceedings 164 Amtsdruckschrift 159 Government document 159 conceptual-paper 152 review-article 145 review 114 Statistik 89 Statistics 73 case-report 73 Systematic review 72 Übersichtsarbeit 72 Article 71 Forschungsbericht 61
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Language
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English 103,748 German 5,874 Undetermined 712 French 343 Polish 116 Spanish 93 Italian 74 Swedish 35 Russian 32 Danish 28 Norwegian 22 Dutch 21 Portuguese 20 Hungarian 15 Finnish 14 Slovak 10 Romanian 8 Czech 7 Croatian 6 Lithuanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Indonesian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 157 Belk, Russell W. 138 Mattila, Anna S. 135 Phau, Ian 119 Grunert, Klaus G. 117 Septianto, Felix 96 Lusk, Jayson L. 94 Dwivedi, Yogesh K. 93 Loureiro, Sandra Maria Correia 93 Huber, Frank 90 Wansink, Brian 90 Foxall, Gordon R. 87 Grewal, Dhruv 86 Agarwal, Sumit 84 Gierl, Heribert 83 Herrmann, Andreas 83 Law, Rob 83 Bauer, Hans H. 81 Sheth, Jagdish N. 81 Wiedmann, Klaus-Peter 81 Khare, Arpita 80 Nayga, Rodolfo M. <Jr.> 79 Usman, Osly 78 Bagozzi, Richard P. 77 Chintagunta, Pradeep K. 73 Kim, Jungkeun 73 Laroche, Michel 73 Paul, Justin 73 Bruwer, Johan 71 Verhoef, Peter C. 71 Woodside, Arch G. 70 Cherchye, Laurens 69 Rock, Bram de 69 Ko, Eunju 68 Krishna, Aradhna 68 Hollebeek, Linda D. 67 Janssen, Maarten C. W. 66 Stavins, Joanna 65 Sutter, Matthias 65 Kim, Seongseop 64
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Institution
All
National Bureau of Economic Research 644 Springer Fachmedien Wiesbaden 130 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 59 London Economics 50 IPSOS 47 American Marketing Association 37 Consumers, Health, Agriculture and Food Executive Agency 37 European Commission / Directorate-General for Health and Food Safety 36 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 European Association of Agricultural Economists - EAAE 26 GFK 26 Institut für Demoskopie Allensbach 26 Edward Elgar Publishing 25 Books on Demand GmbH <Norderstedt> 22 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Nomos Verlagsgesellschaft 13 Europäische Kommission / Gemeinsame Forschungsstelle 12 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Central Bank 11 European Commission / Directorate General for Maritime Affairs and Fisheries 11 European Commission / Directorate-General for Health and Consumers 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 World Bank 11
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Published in...
All
Journal of retailing and consumer services 2,615 Journal of business research : JBR 2,522 International journal of hospitality management 1,078 International journal of consumer studies 947 Psychology & marketing 889 NBER working paper series 641 Journal of consumer research : JCR ; an interdisciplinary bimonthly 623 Asia Pacific journal of marketing and logistics 557 The journal of product & brand management 498 Tourism management : research, policies, practice 491 NBER Working Paper 487 Management science : journal of the Institute for Operations Research and the Management Sciences 456 Working paper / National Bureau of Economic Research, Inc. 443 Cogent business & management 441 Marketing science 435 Journal of travel and tourism marketing 419 International journal of contemporary hospitality management 415 The journal of brand management : an international journal 409 Journal of marketing research : JMR 405 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 Journal of retailing 400 Journal of marketing 398 European journal of marketing : EJM 394 Marketing letters : a journal of research in marketing 392 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 385 European Journal of Marketing 374 Journal of the Academy of Marketing Science 368 Journal of fashion marketing and management 367 Journal of marketing communications 366 Journal of Consumer Marketing 365 Journal of international consumer marketing 363 Journal of marketing management : MM 362 SpringerLink / Bücher 355 Technological forecasting & social change : an international journal 355 The journal of services marketing 343 Marketing intelligence & planning 322 The international review of retail, distribution and consumer research 322 Journal of Islamic marketing 320 Journal of hospitality marketing & management 318 Young consumers : insight and ideas for responsible marketers 315
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Source
All
ECONIS (ZBW) 106,283 Other ZBW resources 2,961 USB Cologne (EcoSocSci) 1,129 RePEc 495 EconStor 122 BASE 83 ArchiDok 3 USB Cologne (business full texts) 1
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Showing 1 - 50 of 111,077
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Emerging trends in food consumer behaviour
Coman, Claudiu; Coman, Ecaterina; Cilan, Teodor Florin - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 398-413
Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research directions in the field and the trends that could shape...
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Evaluation of the effects of organic food labels on consumer preference via neuromarketing
Uyar, Ahmet - In: Marketing i menedžment innovacij : m&mi 16 (2025) 1, pp. 89-105
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The impact of green attitudes and environmental perception on electric vehicle purchase willingness in Jeju Island
Lee, Seon Ju; Lee, Sun; Kang, Sung Jin - In: International journal of empirical economics 4 (2025) 2, pp. 1-25
This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...
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Understanding electric vehicle adoption : the role of information frictions and heterogeneous beliefs$Aoife Claire Fitzpatrick
Fitzpatrick, Aoife Claire - 2025
In 2023, the transportation sector in Europe contributed 25% of CO2 emissions, with almost no reduction since 2010. Despite government policies promoting decarbonization, public adoption of electric vehicles (EVs) remains limited. This study, involving 5,500 German participants from a...
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Using big data for demand forecasting and dynamic pricing
Zelenyi, Dmytro - In: Economic forum 15 (2025) 2, pp. 45-55
The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...
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Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice; Crespi, Roberta; Belvedere, Valeria - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
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Hidden consequences of consumer protection on the financial market : regulation-introduced bias
Šindelář, Jiří; Budinský, Petr - In: Prague economic papers : a bimonthly journal of … 33 (2024) 3, pp. 277-318
This paper deals with the problem of how the risk perception among retail customers is affected by the consumer protection regulation on the financial market. Through a questionnaire survey, we have measured the effect of selected consumer protection measures on banking or investment decisions...
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Behavioural factors influencing consumer acceptance of sustainable healthy food : a review and research agenda
Bourke, Bríd C.; McCarthy, Mary; McCarthy, Sinead N. - In: International journal of consumer studies 48 (2024) 5, pp. 1-28
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Estimating geographical retail markets from card spending data
Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024
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Consumer perceptions matter : a case study of an anomaly in English football
Reade, J. James; Ours, Jan C. van - In: Jahrbücher für Nationalökonomie und Statistik 244 (2024) 5/6, pp. 605-629
In 1983 England's fifth-tier football competition introduced a two-points-for-a-home-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...
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Social media word of mouth and masstige purchase behaviour
Burhanudin Burhanudin; Septianti, Firsta Diva - In: Central European business review : CEBR 13 (2024) 5, pp. 71-94
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Meta-analytic review of online purchase intention : conceptualising the study variables
Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35
This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...
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The power of climate labels the search for an optimal label design
Stephansen, Camilla; Lane, Hakan - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-7
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Advances in neuromarketing and improved understanding of consumer behaviour : analysing tool possibilities and research trends
Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana … - In: Cogent business & management 11 (2024) 1, pp. 1-21
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the...
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Understanding the relationship between in-store and online shopping channel choice behaviour of customers : a systematic literature review
Biswas, Archiman; Chattopadhyay, Subrata; Barai, Parama; … - In: Cogent business & management 11 (2024) 1, pp. 1-29
The advancement of digital technology and the growth of e-commerce have significantly changed the shopping channel choice behaviour (SCCB) of customers. This article presents a systematic literature review on the SCCB of customers using a hybrid review approach that includes bibliometric...
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A review of psychological resilience : paving the path for sustainable consumption
Azam, Hamza; Nazlida Muhamad; Talib, Mohamad Syazwan Ab - In: Cogent business & management 11 (2024) 1, pp. 1-24
Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour,...
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Consumer mimicry of sports influencers on social media : a study on how influencers’ traits influence consumer buying behaviors
De Araujo, Sheryl V. I.; Kamath, Giridhar B.; Pai, Rajesh R. - In: Cogent business & management 11 (2024) 1, pp. 1-18
This study investigates the influence of sports influencers on consumer buying behaviors, focusing on the characteristics of these influencers and their impact on followers' choices. The advent of social media has allowed millennials to engage with brands, often tying this engagement to elements...
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Digital influence : a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles
Jibril, Abdul Bashiru; Padi, Abigail - In: Cogent business & management 11 (2024) 1, pp. 1-17
This study explores the implications of digital influence on purchasing patterns among Ghanaian women, focusing on the nuanced distinctions between working and non-working lifestyles. Employing a robust quantitative research approach, insights were gathered from 279 respondents through a survey....
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Much more than just an ingredient : palm oil and its consumer perspectives in Indonesia
Lieke, Sophie-Dorothe; Adhi, Andriyono Kilat - 2024
While consumers in palm oil-importing countries mainly encounter palm oil as an ingredient, consumers in palm oil-producing nations additionally rely on it as their primary cooking oil. Using focus group discussions across low, middle- and high-income groups (10 groups, n=81), this paper...
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A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model
Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14
This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft cocktail bartenders who act as both ‘agent’ and...
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Online shopping behaviour of Slovak during the COVID-19 pandemic
Oleárová, Mária; Bačík, Radovan; Iannaccone, Barbora; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 4, pp. 31-41
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Preferences of generations of customers in Slovakia in the field of marketing communication and their impact on consumer behaviour
Cagala, Matúš; Babčanová, Dagmar - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-15
This paper deals with the analysis of the preferences of different customer generations in Slovakia in the field of marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of company strategies and has a key influence on how...
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Can gene-editing accelerate the protein shift? : consumer acceptance of an upcycled meat-substitute
Edenbrandt, Anna Kristina; Lagerkvist, Carl-Johan - In: Food policy 126 (2024), pp. 1-11
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Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 45-71
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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA
Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22
The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...
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Integration of circular economy principles in consumer behaviour for electrical and electronic equipment
Istudor, Nicolae; Dumitru, Ionel; Filip, Alina; Stancu, Alin - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 48-62
The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...
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Organic food consumption during the COVID-19 pandemic : a bibliometric analysis and systematic review
Cramarenco, Romana Emilia; Burcă-Voicu, Monica Ioana; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1042-1063
The COVID-19 pandemic has generated multiple transformations globally, with isolation periods alternating with those marked by intense social and economic restrictions, having a major impact on economic production and distribution activities, but especially on consumer behaviour. The recent...
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The power of virtual influencers : impact on consumer behaviour and attitudes in the age of AI
Gerlich, Michael - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-21
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual...
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Would you pay an Insta-doctor a visit? : social media personal brands and young consumer perception
Szwed, Małgorzata - In: Journal of marketing and consumer behaviour in emerging … (2024) 2/19, pp. 1-14
Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both...
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
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Increasing the effectiveness of sustainability tags : empirical evidence from user tests and a field study on Ecosia Shopping
Bergener, Jens; Gossen, Maike; Veneny, Marek; … - 2023
Sustainability tags offer a simple and efficient way to communicate the sustainability performance of products. Research has shown that generic sustainability tags can help consumers to choose more sustainable products. However, the effectiveness of different approaches to sustainability tags in...
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Factors affecting the consumer behaviour of gluten sensitive consumers : a pilot study
Zsigmond, Tibor; Feher, Lilla; Machová, Renáta; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 212-222
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The effect of the internal customer (employee) on the external customer in citizenship behaviour : a mediated model through customer support perception
Kerse, Yagmur; Kerse, Gokhan - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 9-16
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Attitudes and actual buying behaviour of sustainable clothes from the perspective of female generations in Slovakia
Taborecka, Janka; Rajic, Tamara; Vinczeova, Miroslava; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 125-133
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
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Consumer decision-making rules for FMCG products : study of rural in North India
Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13
The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...
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Sustainable food consumption : a qualitative study of the factors and motivations influencing the switch in consumer behaviour towards sustainable food consumption in Germany
Hajdari, Mirgeta - 2023
Sustainability can be seen as one of the most important issues of the 21st century and has increasingly moved into the spotlight in Germany, becoming the main topic of discussion today. The growing interest in sustainable food is not only pushing the German food industry to expand its supply of...
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How does social media influence the behaviour of hotel consumers?
Pontes, Alexandra; Ramos, Célia M. Q. - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 116-135
People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing...
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Is there an impact of digital transformation on consumer behaviour? : an empirical study in the financial sector
Uribe-Linares, Giovanna Patzy; Ríos-Lama, Cristian Armando - In: Economies : open access journal 11 (2023) 5, pp. 1-16
Digital transformation has become a notorious topic in the financial sector, as its implementation brings about a positive change in the user experience. Its relevance is seen in how scientists study it from different points of view, while it attracts the interest of financial institutions, as...
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Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
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Εxplaining the endurance of price level differences in the euro area
Dixon, Huw; Kosma, Theodora; Petroulas, Pavlos - 2023
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Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research
Jugnandan, Shreeya; Willows, Gizelle D. - In: International journal of consumer studies 47 (2023) 4, pp. 1544-1560
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Retail or consumer responsibility? : reflections on food waste and food prices among deal-prone consumers and market actors
Aschemann-Witzel, Jessica; Randers, Louise; Pedersen, … - In: Business strategy and the environment 32 (2023) 4, pp. 1513-1528
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Heroes and villains : children's stories of Eco-school learning as a scalar social site for sustainability practice
Ritch, Elaine L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 521-549
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Measuring consumers' dominant value perceptions to determine their purchase intention of luxury fashion consumption
Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17
This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...
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FOMO related consumer behaviour in marketing context : a systematic literature review
Alfina; Sri Hartini; Mardhiyah, Dien - In: Cogent business & management 10 (2023) 3, pp. 1-21
The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506388
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Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia
Martinović, Maja; Barac, Zoran; Pirić, Valentina - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 2, pp. 521-548
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530254
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The power to conserve : a field experiment on electricity use in Qatar
Al-Ubaydli, Omar; Cassidy, Alecia Waite; Chatterjee, … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014429434
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Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja; Mishra, Anubhav - In: Vision : the journal of business perspective 27 (2023) 5, pp. 639-649
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014433459
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Household behaviour under rationing
FitzGerald, John D.; Kenny, Sean; Cermeño, Alexandra L. - In: National Institute economic review : journal of the … 263 (2023), pp. 6-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438248
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