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Year of publication
Subject
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Cosmetics 440 Kosmetik 402 Consumer behaviour 205 Konsumentenverhalten 199 Kosmetikindustrie 66 Cosmetics industry 61 Women 50 Frauen 47 Deutschland 41 Germany 41 Brand management 36 Brand image 35 Markenführung 35 Markenimage 34 cosmetics 30 Markenartikel 29 Brand 28 Islam 28 EU countries 26 EU-Staaten 26 Consumer motivation 25 Kaufmotiv 25 China 21 USA 21 Environmental consciousness 20 Sustainable product 20 Umweltbewusstsein 20 United States 20 Öko-Produkt 20 Marketing management 19 Marketingmanagement 19 Advertising 18 Kaufentscheidung 18 Kosmetikum 18 Aesthetics 17 France 17 Frankreich 17 Halal cosmetics 17 Kosmetika 17 Ästhetik 17
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Online availability
All
Undetermined 131 Free 97 CC license 9
Type of publication
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Article 285 Book / Working Paper 166 Journal 24
Type of publication (narrower categories)
All
Article in journal 215 Aufsatz in Zeitschrift 215 Graue Literatur 43 Non-commercial literature 43 Aufsatz im Buch 38 Book section 38 Working Paper 20 Arbeitspapier 19 Market information 18 Marktinformation 18 research-article 15 Case study 12 Fallstudie 12 Thesis 10 Hochschulschrift 9 Business report 8 Geschäftsbericht 8 Conference paper 7 Konferenzbeitrag 7 No longer published / No longer aquired 6 Amtsdruckschrift 5 Government document 5 Collection of articles of several authors 4 Sammelwerk 4 Annual report 3 Bibliografie enthalten 3 Bibliography included 3 Jahresbericht 3 Konferenzschrift 3 Statistik 3 review-article 3 Article 2 Conference proceedings 2 Statistics 2 non-article 2 Autobiografie 1 Bericht 1 Fachkunde 1 Forschungsbericht 1 Konferenzschrift/Kongressbericht 1
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Language
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English 394 German 53 Undetermined 12 French 11 Portuguese 3 Italian 2 Polish 2 Dutch 1
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Author
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Alshamleh, Osaid 4 Ekici, Tufan 4 Glied, Sherry 4 Hamermesh, Daniel S. 4 Jenkins, Glenn P. 4 Meng, Xin 4 Neidell, Matthew 4 Zhang, Junsen 4 Ziolkowsky, Bernd 4 Constantinescu-Dobra, Anca 3 Karnani, Aneel Gobindram 3 Abdul Hafaz Ngah 2 Aimé, Isabelle 2 Aithal, P. S. 2 Allenby, Greg M. 2 Amrina, Uly 2 Aoun, Isabelle 2 Bennur, Shubha 2 Bhutto, Muhammad Yaseen 2 Bigné Alcañiz, J. Enrique 2 Brito, Eliane Pereira Zamith 2 Brzozowicz, Magdalena 2 Chandukala, Sandeep R. 2 Chelekis, Jessica 2 Coulter, Robin A. 2 Currás-Pérez, Rafael 2 Feiner, Susan 2 García Medina, Irene 2 Guthrie, Michelle 2 Guéguen, Nicolas 2 Hidayatno, Akhmad 2 Hofmeister-Tóth, Ágnes 2 Hogg, Margaret 2 Hopkins, Barbara E. 2 Jacob, Céline 2 Jung, Jaehee 2 Keeling, Debbie 2 Kim, Taehyun 2 Konstantoulaki, Kleopatra 2 Kopka, Udo 2
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Institution
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Scientific Committee on Consumer Safety SCCS 5 Axel-Springer-Verlag / Marketing Anzeigen 4 European Commission / Directorate-General for Health and Food Safety 4 Europäische Kommission / Generaldirektion Unternehmen 4 Directorate D: Health Systems and Products 3 European Commission / Directorate-General for Enterprise 3 Europäische Kommission / Generaldirektion Gesundheit und Verbraucher 3 Health & Consumer Protection Directorate General 3 Industrieverband Körperpflege- und Waschmittel 3 OECD 3 Unit D3 - Risk Assessment 3 Axel Springer Verlag, Marketing Anzeigen 2 Deutsche Gesellschaft für Wissenschaftliche und Angewandte Kosmetik 2 European Commission / Directorate-General for Health and Consumers 2 European Commission / Joint Research Centre 2 Gillette Company <Boston, Mass.> 2 Johnson & Johnson 2 National Bureau of Economic Research 2 Uniwersytet Warszawski / Wydział Nauk Ekonomicznych 2 Academia de Studii Economice din Bucureşti 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Axel-Springer-Verlag 1 Banca nazionale del lavoro / Ufficio studi e marketing strategico 1 Beiersdorf-Aktiengesellschaft <Hamburg> 1 Bristol-Myers Squibb Company 1 ConPolicy 1 DETRAZ 1 Deutsch-Französische Industrie- und Handelskammer 1 Deutschland / Bundesministerium für Bildung und Forschung 1 ECORYS 1 East West Business Forum <1994, Warschau> 1 East West Conference of Ministers of Economy, Industry and Trade of G-7 and Reforming Countries <3, 1994, Warschau> 1 Ermeneia, Studi & Strategie di Sistema <Rom> 1 Euopäische Kommission 1 European Commission / Directorate-General for Health and Consumer Protection 1 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 1 European Society for Opinion and Marketing Research 1 European Union Intellectual Property Office 1 Europäische Kommission / Generaldirektion Unternehmen und Industrie 1
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Published in...
All
Journal of Islamic marketing 18 Consumer goods Europe 10 Journal of retailing and consumer services 10 Journal of consumer behaviour : an international research review 6 Journal of Asian finance, economics and business : JAFEB 5 Märkte 5 Strategic Direction 5 Kosmetik-Jahrbuch 4 Märkte: Informationen für die Werbeplanung 4 Young consumers : insight and ideas for responsible marketers 4 International journal of advertising : the quarterly review of marketing communications 3 Journal of Consumer Marketing 3 Journal of Islamic marketing : JIMA 3 Journal of global fashion marketing : JGfM 3 Journal of international consumer marketing 3 Journal of promotion management : innovations in planning and applied research 3 Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019 3 Marketing i menedžment innovacij : m&mi 3 Marketing letters : a journal of research in marketing 3 The journal of brand management : an international journal 3 The journal of consumer marketing 3 ... Symposium der DGK 2 Administrative Sciences : open access journal 2 Applications of management science : Vol. 21 2 Asia Pacific journal of marketing and logistics 2 Business history 2 CES Working Papers 2 Cases on branding strategies and product development : successes and pitfalls 2 Cogent business & management 2 European Journal of Marketing 2 European journal of marketing : EJM 2 Europäische Hochschulschriften / 5 2 Feminist economics 2 Gender, China and the World Trade Organization : essays from feminist economics 2 Industrial Management & Data Systems 2 International journal of consumer studies 2 International journal of hospitality management 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 International journal of retail and distribution management 2 International journal of services technology and management 2
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Source
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ECONIS (ZBW) 418 Other ZBW resources 22 ArchiDok 13 USB Cologne (EcoSocSci) 11 RePEc 7 EconStor 3 BASE 1
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Showing 1 - 50 of 475
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Opinion on the safety of aluminium in cosmetic products : submission III
European Commission / Directorate-General for Health … - 2024
In light of the new data provided, does the SCCS consider Aluminium compounds safe when used in cosmetic products other than deodorants, antiperspirants, lipsticks and toothpastes? In the event that the estimated exposure to Aluminium from cosmetic products is found to be of concern, SCCS is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275132
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I can find the right product with AR! : the mediation effects of shopper engagement on intent to purchase beauty products
Recalde, Daniella; Jai, Tunmin Catherine; Jones, Robert Paul - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095110
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Green consumer orientation in cosmetic sector : construct definition, measurement scale development, and validation
Ayoun, Souheila; Schmitz, Serge - In: Cogent business & management 11 (2024) 1, pp. 1-22
Green consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524870
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Consumer buying behavior towards point-of-sale material of halal cosmetic products
Virgiawan, Rheyza; Anisa, Revinanda Amda; Pusparini, … - In: Cogent business & management 11 (2024) 1, pp. 1-16
The purpose of this research is to investigate the influence of various Point of Sale Materials (POSM) - Free Coupons, Free Samples, BOGO, and Discounts - on consumer buying behavior in the halal cosmetic industry. It aims to provide a deeper understanding of how these marketing strategies...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529027
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Investigating factors that influence the purchase behaviour of green cosmetic products
Dlamini, Siphiwe; Mahowa, Vimbai - In: Cleaner and responsible consumption 13 (2024), pp. 1-9
The escalating global concerns regarding sustainable development issues have transformed the landscape of consumer behaviour, urging businesses to incorporate green practices and raise awareness among consumers. There is an ongoing debate concerning attitude-intention and product category gap....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014632341
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Unlocking the potential of AI : enhancing consumer engagement in the beauty and cosmetic product purchases
Chakraborty, Debarun; Polisetty, Aruna; Sowmya G; Rana, … - In: Journal of retailing and consumer services 79 (2024), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098706
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The local range of natural cosmetics : consumer perceptions and assessments in Germany
Ruf, Julia; Menrad, Klaus; Emberger-Klein, Agnes - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339798
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The influence of the web-based factors on women's online purchase decision of cosmetic products
Al-Dmour, Rand H.; Kamal, Sameh; Al-Dmour, Hani; … - In: International journal of electronic marketing and … 15 (2024) 3, pp. 350-369
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063984
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The determinants of purchase intention and willingness to pay for cosmetics and personal care products
Yildirim, Kadir; Saygili, Metin; Yalcintekin, Tolga - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 11-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013161680
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Excise tax incidence: The inequity of taxing obesity and beauty
Alshamleh, Osaid; Jenkins, Glenn P.; Ekici, Tufan - 2023
The estimation and analysis of the distribution of the negative health impacts of certain commodities subject to excise taxes in Belize and the distribution of the burdens of the excise taxes across households of different income levels are the focus of this article. Particular attention is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014451080
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Impact of Cosmetic Standards on Food Loss
Crama, Pascale; Zhou, Yangfang Helen; Wang, Manman - 2023
A significant portion of the food loss in agricultural supply chains occurs at the farm level and has been linked to high cosmetic standards adopted by retailers regarding the size, color, and shape of the produce. We examine the economic incentives for retailers to adopt such high standards and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014344483
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Excise tax incidence : the inequity of taxing obesity and beauty
Alshamleh, Osaid; Jenkins, Glenn P.; Ekici, Tufan - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014433252
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Economic impact of counterfeiting in the clothing, cosmetics, and toys sectors in the EU
European Union Intellectual Property Office - 2023
The European Observatory on Infringements of Intellectual Property Rights (the Observatory) was created to improve the understanding of the role of intellectual property and of the negative consequences of intellectual property rights (IPRs) infringements. The sectorial studies published during...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015278704
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Excise tax incidence : the inequity of taxing obesity and beauty
Alshamleh, Osaid; Jenkins, Glenn P.; Ekici, Tufan - 2023
The estimation and analysis of the distribution of the negative health impacts of certain commodities subject to excise taxes in Belize and the distribution of the burdens of the excise taxes across households of different income levels are the focus of this article. Particular attention is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014252333
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Investigation of factors affecting generation Z's halal cosmetics adoption
Gumus, Niyazi; Onurlubas, Ebru - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281945
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A Study on Performance Evolution of Indian Eco-Friendly Cosmetic Brand : Mamaearth
V, Ashwini; Aithal, P. S. - 2023
Purpose: Mamaearth as a non-toxic personal care brand has kept its promises about goodness inside. It is a well-known brand with the mission of making the lives of mothers and pregnant moms look better and more attractive. The company’s products are safe, toxin-free, and of standard quality...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014255505
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Intention to consume halal pharmaceutical products : evidence from Indonesia
Kasri, Rahmatina Awaliah; Ahsan, Abdillah; Widiatmoko, Dono - In: Journal of Islamic marketing 14 (2023) 3, pp. 735-756
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013536421
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner; Portelada, Patrícia Helena … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 961-991
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014330949
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Continuous purchase intention of organic personal care products : evidence from India
Halan, Deepak; Aashish, Kumar; Thaichon, Park - In: Journal of international consumer marketing 37 (2025) 1, pp. 23-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191958
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Consumer enchantment through everyday consumption
Morais, Isabela Carvalho de; Brito, Eliane Pereira Zamith - In: European journal of marketing 59 (2025) 2, pp. 475-497
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198491
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Is masculinity ruining the male skincare market? : comprehensive insights on consumer behavior in cosmetics
Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana - In: Journal of consumer marketing 42 (2025) 2, pp. 159-173
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205256
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How social media influencers form Muslim consumers' halal cosmetics purchase intention : religiosity concern
Supriani, Indri; Ninglasari, Sri Yayu; Sri Iswati - In: Journal of Islamic marketing 16 (2025) 2, pp. 502-525
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330270
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Consumption value and context-specific attributes : the moderating effect of social class on Halal cosmetics purchase intention
Liew, Christine Wan Shean; Ramayah T.; Noorliza Karia - In: Asia-Pacific journal of business administration 17 (2025) 2, pp. 447-468
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326695
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Cultural and institutional determinants in international marketing channel adaptation : the case of Vichy Cosmetics in China
Zhang, Gangfeng - In: European journal of international management : EJIM 26 (2025) 1, pp. 65-91
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376292
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Parasocial relationships and self-disclosure : strengthening brand image through brand attitude in premium cosmetics
Saini, Shweta; Bansal, Rohit - In: Journal of promotion management : innovations in … 31 (2025) 2, pp. 337-366
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339333
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The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products
Usman, Osly; Zuhurifa, Nadinda Hanny - 2022
The rapid development of technology and information certainly has an impact on the way people shop, namely online shopping. The COVID-19 pandemic also made people have to use masks, where the use of masks can cause skin problems such as acne, bacterial infections, to eczema, besides that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014030682
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Factors that Motivate Young People’s Intention to Undergo Cosmetic Surgery in Vietnam
Nguyen, Cuong; Nguyen, Minh; Tran, Phuoc - 2022
Purpose The purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam. Design/methodology/approach This study applies Ajzen’s theory of planned behavior as a research model. The study is based on a quantitative method that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013299388
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Barriers and facilitators of technological eco-innovations : a multilevel analysis in a Brazilian cosmetics company
Dugonski, Franciany Cristiny Venâncio; Tumelero, Cleonir - In: Innovation & management review 19 (2022) 3, pp. 237-251
Purpose - This study analyzed the multilevel barriers and facilitators of technological eco-innovations. Design/methodology/approach - The authors carried out an in-depth case study in a Brazilian cosmetics company, recognized for its eco-innovative initiatives, which has the technological...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013275569
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Cumulative learning as an innovation source : the case of a large company in the cosmetics, toiletry and fragrance industry in Brazil
Garcia, Márcio Gomes Pinto; Pamplona, João Batista; … - In: International journal of innovation : IJI journal 10 (2022) 1, pp. 68-94
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473239
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A study on the trade expansion plans of the cosmetic ingredients industry : a comparison of domestic and foreign laws
Roh, Yun-Young - In: Journal of international trade & commerce 18 (2022) 3, pp. 17-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013483171
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Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013270726
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Breaking stereotypes : investigating the dynamics of male celebrity endorsements in China's cosmetic industry
Yu, Kaidong - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 3279-3296
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210880
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A fuzzy approach to determining antecedents to green cosmetic consumption in India
Srivastava, Richa; Sanjeev, M.A.; Gupta, Srikant - In: International journal of retail and distribution management 52 (2024) 6, pp. 671-688
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The mediating effect of consumers' perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
Utkutug, Cagla Pinar - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 583-598
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138108
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"Le miracle et le mirage" : beauty institutes and the making of modern french women”
Grout, Holly - In: Business history 66 (2024) 1, pp. 59-75
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578290
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TikTok short video marketing and Gen Z's purchase intention : evidence from the cosmetics industry in Singapore
Rizomyliotis, Ioannis; Lin, Chih Lin; Konstantoulaki, … - In: Journal of Asia Business Studies 18 (2024) 4, pp. 930-945
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327047
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Investigating EWOM and halal product knowledge on gen Z's halal cosmetics purchase intentions in Pakistan
Bhutto, Muhammad Yaseen; Rūtelionė, Aus̆ra; … - In: Journal of Islamic marketing 15 (2024) 11, pp. 3266-3281
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015328666
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Halal cosmetics repurchase intention : theory of consumption values perspective
Rachman, Eva Syariefah; Amarullah, Dudi - In: Journal of Islamic marketing 15 (2024) 12, pp. 3666-3682
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329275
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Determinants of purchase intention towards halalcertified cosmetic products among nonMuslims
Chukwuebuka Ibeabuchi; Amauche Ehido; Olawole Fawehinmi; … - In: Journal of Islamic marketing 15 (2024) 12, pp. 3778-3803
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329316
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The global halal industry : a research companion
Qadri, Hussain Mohi-ud-Din - 2024
Philosophy, concept and scope of "Halal" -- Halal industry : history and global landscape -- Halal food industry -- Halal food supply chain and Halal logistics -- Halal tourism -- Halal pharmaceuticals -- Halal cosmetics and Halal fashion -- Halal certification and auditing -- Algorithm touch to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515272
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The influence of electronic word of mouth on green cosmetics purchase intention : evidence from young Vietnamese female consumers
Thuy Thi Thu Nguyen; Limbu, Yam; Pham, Long; Zúñiga, … - In: Journal of consumer marketing 41 (2024) 4, pp. 406-423
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078705
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Perceptions of ethical cosmetics : health behaviors during the COVID-19 pandemic
Delannoy, Arnaud; Baudier, Patricia; Vassoigne, Tony de - In: Journal of consumer behaviour 23 (2024) 2, pp. 470-490
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507286
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying; Vila-Lopez, Natalia - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 109-127
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511530
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The motivating factors for switching intention to use halal cosmetics in Indonesia
Wisudanto; Widiastuti, Tika; Mardhiyah, Dien; Mawardi, Imron - In: Journal of Islamic accounting and business research 15 (2024) 4, pp. 661-683
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520207
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Excise tax incidence : the inequity of taxing obesity and beauty
Alshamleh, Osaid; Jenkins, Glenn P.; Ekici, Tufan - In: Applied economics 56 (2024) 27, pp. 3181-3193
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526670
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Critical determinants influencing consumers' decision-making process to buy green cosmetics : a systematic literature review
Testa, Riccardo; Rizzo, Giuseppina; Schifani, Giorgio; … - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 357-381
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Does external attribution motivate pessimistic consumers to purchase organic cosmetics?
Bharti, Kumkum; Jabeen, Fauzia; Sadiq, Mohd; Khan, Farheen - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 19-30
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631522
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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem : Revolutionizing Beauty in the New Market Frontier
Park, Young Won; Hong, Paul - 2024
Chapter 1. Cosmetics Industry Trends in the era of DX -- Chapter 2. Strategies For An E-Commerce Platform Business In Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case Study of COSMAX -- Chapter 5. Cosmetic Firms...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072148
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Impact of eWOM on green cosmetics purchasing intentions : an emerging market perspective
Sama, Ramzan; Sharma, Ravindra - In: Green innovations for industrial development and …, (pp. 72-81). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015121177
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Halal cosmetics : a technology-empowered systematic literature review
Liew, Christine Wan Shean; Noorliza Karia - In: Journal of Islamic marketing 15 (2024) 7, pp. 1722-1742
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063945
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