"Flourishing in Museums presents the Flourishing Museum Framework, an interdisciplinary model for reflection and practice. Illustrated via a diversity of international examples, the framework demonstrates how museums can meaningfully address the many challenges facing the profession. Including...

Purpose The contribution of this study is two-fold. First, we draw on attribution theory to develop a model for predicting how the knowledge, emotions, and satisfaction that consumers have regarding halal cosmetics can influence their willingness to pay more and recommend the products to others....

Hinter dem vielzitierten Nachfrageproblem des Kunstmarktes steht ein Vermittlungsproblem. Und hinter dem Vermittlungsproblem steht ein Geschäftsmodell, mit dem sich viele kleine und mittlere Galerien sehenden Auges in eine Bedeutungs- und Ergebniskrise manövrieren. Dieses Buch analysiert die...

Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media / Francesca Sobande -- The Marketing of the Arts in the Age of Curatorial Production / Matthew Waters -- Virtual Reality, Film Marketing and Value / Stephanie Janes.

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

New research, conducted by the ESRI and funded by the Arts Council, shows that young people become less involved in cultural activities as they prepare for the Leaving Certificate and leave school. Using data from the Growing Up in Ireland study, the report charts a decline in reading for...

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...

Oggi, in Italia, le tecniche di fundraising e marketing possono consentire a oltre cinquemila tra musei, monumenti e aree archeologiche uno sviluppo che fino a pochi anni fa era impensabile. Fundraising e marketing, utilizzati con la giusta visione e programmazione, possono consentire non solo...

``Dr Lukasz Wróblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key...

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the...

Lorenz Pöllmann zeigt auf, wie Kulturbetriebe unter Wahrung der künstlerischen Autonomie ihrer Kernleistungen ein modernes Kulturmarketingkonzept entwickeln können. Der Autor richtet den Blick aus der Perspektive des Kulturmanagements auf verschiedene Kulturinstitutionen wie Theater,...

Der Kulturbetrieb -- Marketinganalyse -- Strategien des Kulturmarketings -- Marketing-Mix -- Controlling und Evaluation -- Praktische Implementierung des Marketingkonzeptes - Die Kulturmarketing-Canvas.

Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition to the literature review, fieldwork...

Purpose This paper aims to better understand museums’ image. The study examined the influence of visitors’ socio-demographic (gender, social class), tripographic (party group, previous experience with the museum and timing of the decision to visit the museum) and geographic characteristics...

Deutschland ist ein Einwanderungsland - dies stellt auch Kulturinstitutionen vor die Frage, wie sie Menschen mit Migrationshintergrund für ihre Angebote begeistern und somit zu deren kultureller Teilhabe beitragen können. Was aber sind deren kulturelle Interessen, wodurch zeichnet sich ihr...

Epigraph -- Preface -- Acknowledgements -- Introduction -- Technical and structural mechanisms -- The structure of art commodity markets -- Art, religion, history and money -- Legal and ethical issues -- The markets for art -- The modern and impressionist market : the politics of success --...

Branding has emerged as a cornerstone of marketing practice and corporate strategy. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new...