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Year of publication
Subject
All
Kundendaten 287 Customer data 266 Beziehungsmarketing 90 Relationship marketing 90 Datenschutz 79 Consumer behaviour 76 Konsumentenverhalten 76 Data protection 75 Computer-assisted marketing 31 IT-gestütztes Marketing 31 Data Mining 29 Deutschland 29 Marketing 28 Germany 27 Online-Marketing 27 Kundenmanagement 26 Data mining 25 Internet marketing 22 Theorie 22 Theory 22 Big Data 21 Price discrimination 20 Electronic Commerce 19 Preisdifferenzierung 19 Digitalisierung 18 Marketingmanagement 18 Datenanalyse 17 Digitization 17 Direktmarketing 17 Marketing management 17 Social Web 17 Social web 17 Zielgruppe 17 Customer Data 16 USA 16 United States 16 Customer analysis 15 Data security 15 Datenerhebung 15 Datensicherheit 15
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Online availability
All
Undetermined 101 Free 74 CC license 2
Type of publication
All
Book / Working Paper 183 Article 145 Journal 2
Type of publication (narrower categories)
All
Article in journal 93 Aufsatz in Zeitschrift 93 Aufsatz im Buch 45 Book section 45 Graue Literatur 40 Non-commercial literature 40 Working Paper 39 Hochschulschrift 35 Arbeitspapier 32 Thesis 22 Collection of articles of several authors 14 Sammelwerk 14 Aufsatzsammlung 7 Dissertation u.a. Prüfungsschriften 7 Case study 4 Fallstudie 4 Guidebook 4 Ratgeber 4 Conference paper 3 Konferenzbeitrag 3 research-article 3 Interview 2 Statistics 2 Statistik 2 Article 1 Bibliografie enthalten 1 Bibliography included 1 Collection of articles written by one author 1 Glossar enthalten 1 Glossary included 1 Handbook 1 Handbuch 1 Lehrbuch 1 Sammlung 1 Textbook 1
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Language
All
English 232 German 84 Undetermined 13 French 1 Italian 1 Polish 1
Author
All
Baye, Irina 11 Sapi, Geza 10 Hasnas, Irina 7 Saarijärvi, Hannu 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Fader, Peter 5 Gan, Tan 5 Goldfarb, Avi 5 Kuusela, Hannu 5 Schwarz, Torsten 5 Tucker, Catherine 5 Vasserman, Shoshana 5 Ali, S. Nageeb 4 Laussel, Didier 4 Lewis, Gregory 4 Long, Ngo Van 4 Reiz, Tim 4 Resende, Joana 4 Baker, Scott 3 Becker, Jan U. 3 Berg, Kristi 3 Coussement, Kristof 3 Haviv, Avery 3 Klein, Deanna 3 Kleindienst, Dominikus 3 Miklós-Thal, Jeanine 3 Neslin, Scott A. 3 Plangger, Kirk 3 Reimer, Kerstin 3 Schupp, Robin Philip 3 Suleymanova, Irina 3 Verhoef, Peter C. 3 Anand, Piyush 2 Banasiewicz, Andrew D. 2 Bellis, Emanuel de 2 Bonacchi, M. 2 Braun, Gabriele 2 Breitner, Michael H. 2 Burbary, Ken 2
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Institution
All
Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 4 IGI Global 3 Friedrich-Schiller-Universität Jena 2 Haufe-Lexware GmbH & Co. KG 2 Verlag Dr. Kovač 2 marketing-Börse GmbH 2 Data & Marketing Association 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Direct Marketing Association 1 Friedrich-Ebert-Stiftung 1 OECD 1 Shaker Verlag 1 Springer Vieweg 1 Taylor and Francis 1 Taylor and Francis. 1 Uni-Edition GmbH 1 Universität Siegen 1 Westfälische Wilhelms-Universität Münster 1 Zentrum für Technologiefolgen-Abschätzung <Bern> 1 epubli GmbH 1 mitp Verlags GmbH & Co. KG 1
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Published in...
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SpringerLink / Bücher 8 NBER working paper series 6 DICE Discussion Paper 5 DICE discussion paper 5 Research 5 DICE Discussion Papers 4 Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation 4 Harvard business review : HBR 4 Journal of economics & management strategy : JEMS 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 Electronic markets : the international journal on networked business 3 Harvard-Business-Manager : das Wissen der Besten 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of advertising research 3 Journal of marketing 3 Psychology & marketing 3 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 3 The Routledge companion to digital consumption 3 Advances in knowledge acquisition, transfer, and management (AKATM) book series 2 Apps management and e-commerce transactions in real-time 2 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 2 Artificial intelligence in marketing 2 Business horizons 2 Cowles Foundation Discussion Paper 2 Discussion papers / CEPR 2 E-marketing ; Vol. 1 2 HMD : Praxis der Wirtschaftsinformatik 2 IWI-Diskussionsbeiträge 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Innovationen und Innovationsmanagement in der Finanzbranche 2 Innovatives Markenmanagement 2 Interaktives Marketing 2 International journal of business information systems : IJBIS 2 Journal of business research : JBR 2 Journal of competition law & economics 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Management science in hospitality and tourism : theory, practice, and applications 2 Marketing Science 2
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Source
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ECONIS (ZBW) 295 USB Cologne (EcoSocSci) 16 EconStor 8 RePEc 8 Other ZBW resources 3
Showing 1 - 50 of 330
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338467
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Customer Recognition and Mobile Geo-Targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of Industrial Organization 64 (2024) 4, pp. 615-644
We consider competing mobile marketers that complement geo-targeting with behavior-based pricing and send personalized offers to customers. Firms observe consumers’ locations and can infer their (heterogeneous) responsiveness to discounts from purchase histories. The overall profit effect of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373242
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A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan, Yan; Resnick, Nicholas - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015127375
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Customer recognition and mobile geo-targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208
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Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie; Schnittka, Oliver; Seegebarth, Barbara - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 77-92
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057198
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Frontiers: digital hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - In: Marketing science 43 (2024) 4, pp. 697-708
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014636275
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Monetizing privacy
Garratt, Rod; Lee, Michael Junho - 2021
In a market where consumers choose between payment options and firms compete with products and prices, we show that payment data drives the formation of a market monopoly. A data-sharing policy can successfully restore and maintain a competitive market, but often at the expense of both...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012423840
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Machine Learning Modelle zur Vorhersage von Zahlungsausfällen im Energiemarkt
Stecker, Rouven; Lehrbass, Frank - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014428149
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It's a match! : linking foreign counterparts in Italian customs data to their balance sheets
Crispino, Marta; Conteduca, Francesco Paolo - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441424
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How much do customer ordering practices drive medical supplies distribution (in)efficiency for primary care markets?
Shockley, Jeff; Merrick, Jason R. W.; Liu, Xiaojin; … - In: Production and operations management : the flagship … 32 (2023) 12, pp. 3908-3930
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441429
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Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Guerrini, Alberto; Ferri, Gabriele; Rocchi, Stefano; … - In: Journal of revenue and pricing management 22 (2023) 2, pp. 171-180
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276700
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014262161
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Using deep learning to overcome privacy and scalability issues in customer data transfer
Anand, Piyush; Lee, Clarence - In: Marketing science 42 (2023) 1$1m1/2, pp. 189-207
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014317069
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Voluntary disclosure and personalized pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - In: The review of economic studies : RES 90 (2023) 2, pp. 538-571
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319950
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L' Open Banking nel sistema dei pagamenti : evoluzione infrastrutturale, innovazione e sicurezza, prassi di vigilanza e sorveglianza
Pellitteri, Roberto; Parrini, Ravenio; Cafarotti, Carlo; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014226875
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Artificial intelligence ecosystems for marketing communications
Malthouse, Edward; Copulsky, Jonathan R. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 128-140
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Examining consumer food waste through grocery retailers' customer data : segments and practical implications
Närvänen, Elina; Mesiranta, Nina; Saarijärvi, Hannu; … - In: International journal of consumer studies 47 (2023) 4, pp. 1273-1290
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Perceptions of customer-facing digital technology : a qualitative interview study from grocery retail
Larsen, Anna Grøndahl; Følstad, Asbjørn - In: Qualitative market research : an international journal 28 (2025) 1, pp. 37-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324698
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Big data analytics democratized with clean collaboration and customer privacy choice
Pauwels, Koen; Aksehirli, Zeynep - In: Journal of business research : JBR 188 (2025), pp. 1-8
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159457
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Australia’s Forgotten Privacy Principle : Why Common ‘Enrichment’ of Customer Data for Profiling and Targeting is Unlawful
Kemp, Katharine - 2022
Many companies are not satisfied with collecting only the personal information that customers provide during a transaction or sign-up, or even the additional personal information they collect about the customer’s activities on the company’s own website or app. Instead, there is a common...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014076797
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Customer Data Privacy, Competition and Firm Performance
Avramidis, Panagiotis; Serfes, Konstantinos; Vlachos, … - 2022
Customer data offers monetization opportunities but also entails potential risks for many businesses because of customer privacy concerns. Despite the increasing importance of these trade offs, there is limited research of their impact on businesses. To address this gap, we develop a theoretical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013291825
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Open banking and customer data sharing : implications for FinTech borrowers
Nam, Rachel J. - 2022 - First draft: Sept 23, 2022
With open banking, consumers take greater control over their own financial data and share it at their discretion. Using a rich set of loan application data from the largest German FinTech lender in consumer credit, this paper studies what characterizes borrowers who share data and assesses its...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013459919
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Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014286037
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Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
Anand, Piyush; Lee, Clarence - 2022
Customer privacy is increasingly important to marketers. High-profile breaches of databases containing sensitive customer information, and the growing need to build the infrastructure required to support analysis of big data, present nontrivial obstacles to researchers seeking individual-level...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014089606
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Managing Informational Uncertainty in Customer Data Breaches : Empirical Insights into Understanding and Addressing Customer Needs in Healthcare Security Incidents
Diesterhöft, Till Ole - 2024 - 1st ed.
Intro -- Acknowledgements -- Abstract -- Table of Contents -- List of Figures -- List of Tables -- List of Abbreviations -- A. Foundations -- I. Introduction -- I.1 Motivation -- I.2 Research Gaps and Research Questions -- I.3 Dissertation Structure -- I.4 Research Positioning -- I.5 Anticipated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373706
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The economics of privacy
Goldfarb, Avi (ed.); Tucker, Catherine (ed.) - National Bureau of Economic Research - 2024
"The falling costs of collecting, storing, and processing data have allowed firms and governments to improve products and services. These same changes have also yielded databases containing detailed, individual-level data, raising privacy concerns. The Economics of Privacy summarizes the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014456342
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The impact of customer privacy concerns on service robot adoption intentions : a credence/experience service typology perspective
Yao, Qi; Hu, Chao; Zhou, Wenkai - In: Technological forecasting and social change : an … 198 (2024), pp. 1-11
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Data-driven personalization : how to use consumer insights to generate customer loyalty
Hou, Zontee - 2024
"To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055319
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
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Big data : the new gold mine for supermarkets
Taghipour, Atour - In: Applications of new technology in operations and supply …, (pp. 98-106). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211492
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Monetizing privacy
Garratt, Rod; Lee, Michael Junho - 2021
In a market where consumers choose between payment options and firms compete with products and prices, we show that payment data drives the formation of a market monopoly. A data-sharing policy can successfully restore and maintain a competitive market, but often at the expense of both...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012619535
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Big Data and Digital Markets Contestability : Theory of Harm and Data Access Remedies
Krämer, Jan; Schnurr, Daniel - 2021
This article analyses the crucial role of user data for digital markets contestability and presents policy proposals devised to address growing concerns about the dominance of data-rich incumbents in digital markets. To this end, we discuss a data-driven theory of harm that would warrant ex-ante...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013245465
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Voluntary Disclosure and Personalized Pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - 2021
Firms have ever increasing access to consumer data, which they use to personalize their advertising and to price discriminate. This raises privacy concerns. Policymakers have argued in response that consumers should be given control over their data, able to choose what to share and when. Since...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013324677
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Household Financial Transaction Data
Baker, Scott; Küng, Lorenz - National Bureau of Economic Research - 2021
The growth of the availability and use of detailed household financial transaction microdata has dramatically expanded the ability of researchers to understand both household decision-making as well as aggregate fluctuations across a wide range of fields. This class of transaction data is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012599317
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Buying Data from Consumers : The Impact of Monitoring Programs in U.S. Auto Insurance
Jin, Yizhou; Vasserman, Shoshana - National Bureau of Economic Research - 2021
New technologies have enabled firms to elicit granular behavioral data from consumers in exchange for lower prices and better experiences. This data can mitigate asymmetric information and moral hazard, but it may also increase firms' market power if kept proprietary. We study a voluntary...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012599386
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Data and e-commerce : an economic relationship
Klimek, Libor; Funta, Rastislav - In: Danube : law and economics review 12 (2021) 1, pp. 33-44
In almost all sectors, online services play a much larger role than a few years ago. Data-driven platform models combine an ever greater degree of market power. The associated concentration effect leads to the displacement of medium-sized companies from the market. When looking at the large...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012517287
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Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012651428
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Telecommunications networks and public health responses during the COVID-19 pandemic : evidence from a large national network operator in Canada
Rowsell, Joe; Hertanto, Anthony; Mathur, Anand - 2021
The COVID-19 pandemic has demonstrated the fundamental importance of telecommunications networks. This paper utilizes data from a large North American network operator to examine the role of telecom networks in enabling public health and economic responses to the pandemic. During the pandemic,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012805997
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A Growth Model of the Data Economy
Farboodi, Maryam; Veldkamp, Laura - National Bureau of Economic Research - 2021
The rise of information technology and big data analytics has given rise to "the new economy." But are its economics new? This article constructs a growth model where firms accumulate data, instead of capital. We incorporate three key features of data: 1) Data is a by-product of economic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012482643
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Das Management von Kundendaten in Verbundgruppen Forschungsaufbau und finale Ergebnisse
Schupp, Robin Philip - 2021
Die Verteilung von Daten und Informationen nimmt innerhalb der Verbundgruppen eine tragende Rolle ein und ist daher bereits seit Jahren ein wichtiger Gegenstand der empirischen Kooperationsforschung. Durch eine branchenübergreifend zu beobachtende, stetig wachsende Absatzmarktorientierung...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013167565
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Digital hermits
Miklos-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013530914
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Banking on data : evaluating open banking and data rights in banking law
Farrell, Scott <Dr.> - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430215
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Consumer Surveillance and Financial Fraud
Bian, Bo; Pagel, Michaela; Tang, Huan - National Bureau of Economic Research - 2023
Companies near constantly surveil their customers to collect, analyze, and profit from their private information. A prevailing concern is that the market for private data and security breaches expose consumers to financial fraud. In this study, we exploit Apple's App Tracking Transparency (ATT)...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372449
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Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.; Lip, Zelin; Mao, Chengfeng - In: Artificial intelligence in marketing, (pp. 147-167). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307065
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Deep learning in marketing : a review and research agenda
Liu, Xiao - In: Artificial intelligence in marketing, (pp. 239-271). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307159
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery M.; … - National Bureau of Economic Research - 2023
When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014226117
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Taxing Consumer-Facing Business as a Regulatory Currency
Dourado, Ana Paula - 2023
The author contends that taxation should be a regulatory currency for the free collection, mining and sale of personal data and connected activities (knowledge discovery and data mining business (KDDM), also called consumer-facing business (CFB)) that is similar to a royalty on natural resources...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014263706
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The Economics of Social Data
Bergemann, Dirk - 2020
A data intermediary pays consumers for information about their preferences and sells the information so acquired to firms that use it to tailor their products and prices. The social dimension of the individual data - whereby an individual's data are predictive of the behavior of others -...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012847589
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Attention Oligopoly
Prat, Andrea - 2020
We model social media platforms that have proprietary information about their users and sell targeted ad space to producers. Producers, who can be incumbents or entrants, compete for the attention of final consumers. We characterize equilibrium producer entry and consumer welfare in terms of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012852023
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The Economics of Social Data
Bergemann, Dirk - 2020
A data intermediary pays consumers for information about their preferences and sells the information so acquired to firms that use it to tailor their products and prices. The social dimension of the individual data - whereby an individual's data are predictive of the behavior of others -...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012840234
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