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Year of publication
Subject
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Kundenbindung 1,979 Customer retention 1,399 Relationship marketing 1,243 Beziehungsmarketing 1,235 Consumer behaviour 898 Konsumentenverhalten 886 Customer satisfaction 594 Kundenzufriedenheit 566 Service quality 322 Dienstleistungsqualität 319 Deutschland 285 Germany 263 Customer loyalty 211 customer loyalty 166 Brand management 164 Markenführung 164 Kundenmanagement 150 Marketing 148 Theorie 143 Theory 143 customer retention 133 Beziehungsmanagement 131 Social Web 126 Social web 126 Vertrauen 120 Marketingmanagement 117 Confidence 116 Einzelhandel 114 Electronic Commerce 114 Retail trade 111 Marketing management 109 Online-Marketing 109 Bank 108 Markenartikel 105 Internet marketing 104 Brand 102 Kundenbindungsprogramm 97 Loyalty program 97 Online retailing 97 Online-Handel 97
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Online availability
All
Undetermined 796 Free 271 CC license 40
Type of publication
All
Article 1,140 Book / Working Paper 1,130 Other 3
Type of publication (narrower categories)
All
Article in journal 846 Aufsatz in Zeitschrift 846 Hochschulschrift 324 Thesis 231 Aufsatz im Buch 148 Book section 148 Dissertation u.a. Prüfungsschriften 90 Graue Literatur 83 Non-commercial literature 83 research-article 69 Collection of articles of several authors 66 Sammelwerk 66 Aufsatzsammlung 48 Arbeitspapier 36 Working Paper 36 Case study 34 Fallstudie 34 Ratgeber 32 Guidebook 28 Conference paper 20 Konferenzbeitrag 20 Handbook 17 Handbuch 17 Article 13 Collection of articles written by one author 13 Sammlung 13 Konferenzschrift 12 Bibliografie enthalten 10 Bibliography included 10 conceptual-paper 6 review-article 5 Conference proceedings 4 Lehrbuch 4 Universitätsschrift 4 viewpoint 4 Interview 3 Systematic review 3 Textbook 3 Umfrage 3 review 3
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Language
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English 1,408 German 775 Undetermined 94 French 4 Lithuanian 1 Polish 1 Romanian 1
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Author
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Bruhn, Manfred 19 Homburg, Christian 17 Bauer, Hans H. 12 Sickel, Christian 12 Limbeck, Martin 11 Dressler, Matthias 9 Prentice, Catherine 8 Becker, Roman 7 Daschmann, Gregor 7 Schüller, Anne M. 7 Hammerschmidt, Maik 6 Huber, Frank 6 Nießing, Jörg 6 Ozuem, Wilson 6 Rennhak, Carsten 6 Rodríguez del Bosque, Ignacio A. 6 Thaichon, Paramaporn 6 Aksoy, Lerzan 5 Coussement, Kristof 5 Eggert, Andreas 5 Gouthier, Matthias 5 Herrmann, Andreas 5 Hollebeek, Linda D. 5 Johnson, Michael D. 5 Kreutzer, Ralf T. 5 Müller-Martini, Markus 5 Orth, Ulrich R. 5 Popp, Bastian 5 Quach, Sara 5 Ranzinger, Alexandra 5 Rust, Roland T. 5 Wangenheim, Florian von 5 Anaya-Sánchez, Rafael 4 Ballensiefen, Benjamin 4 Bayón, Tomás 4 Blut, Markus 4 Brinkmann, Daniela Alexa 4 Brodie, Roderick J. 4 Diller, Hermann 4 Festge, Fabian 4
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Institution
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Springer Fachmedien Wiesbaden 21 Verlag Dr. Kovač 7 Nomos Verlagsgesellschaft 5 Books on Demand GmbH <Norderstedt> 3 Fördergesellschaft Marketing an der Universität Augsburg 3 GABAL-Verlag GmbH 3 Logos Verlag Berlin 3 National Bureau of Economic Research 3 W. Kohlhammer GmbH 3 epubli GmbH 3 Edward Elgar Publishing 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Haufe-Lexware GmbH & Co. KG 2 Josef Eul Verlag GmbH 2 Springer Gabler <Firma> 2 Technische Universität Braunschweig 2 Technische Universität Dresden 2 Verlag Franz Vahlen 2 American Marketing Association 1 Arbeitsgemeinschaft für Marketing 1 Autohaus Buch und Formular 1 Bbw-Marketing Dr. Vossen & Partner <Neuss> 1 BusinessVillage GmbH 1 Center for Service Excellence 1 Christian-Albrechts-Universität zu Kiel 1 College of Business, University of Texas-San Antonio 1 Deutscher Fachverlag 1 Dpunkt.Verlag <Heidelberg> 1 Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswisenschaften, 4, 1999> 1 Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <4, 1999, Dresden> 1 Eberhard Karls Universität Tübingen 1 Ebs European Business School 1 EconWPA 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 1 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Frankreich / Autorité de la Concurrence 1
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Published in...
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SpringerLink / Bücher 90 Journal of retailing and consumer services 51 Journal of business research : JBR 25 Gabler Edition Wissenschaft 21 Springer eBook Collection / Business and Economics 21 Research 16 The service industries journal 14 Asia Pacific journal of marketing and logistics 13 Springer eBook Collection 13 Cogent business & management 12 International journal of contemporary hospitality management 11 Journal of Services Marketing 11 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 11 Services marketing quarterly 11 Hamburger Schriften zur Marketingforschung 10 Journal of marketing theory and practice 10 Psychology & marketing 10 Schriftenreihe Schwerpunkt Marketing 10 European Journal of Marketing 9 Journal of hospitality marketing & management 9 Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim 9 Gabler Research 8 Journal of Consumer Marketing 8 Journal of the Academy of Marketing Science 8 Harvard business review : HBR 7 How to succeed in the digital age : strategies from 17 top managers 7 International Journal of Bank Marketing 7 International journal of electronic customer relationship management : IJECRM 7 Journal of Business & Industrial Marketing 7 Journal of consumer behaviour : an international research review 7 Marketing : ZFP ; journal of research and management 7 Marketing Science 7 Schriften zum innovativen Marketing 7 Schriftenreihe Studien zum Konsumentenverhalten 7 Sport marketing quarterly : preferred journal of the Sport Marketing Association 7 The international journal of bank marketing : IJBM 7 The journal of applied business research 7 Wirtschaftswissenschaft 7 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 6 Asia Pacific Journal of Marketing and Logistics 6
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Source
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ECONIS (ZBW) 1,824 USB Cologne (EcoSocSci) 291 Other ZBW resources 89 RePEc 40 BASE 15 EconStor 14
Showing 1 - 50 of 2,273
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Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015094979
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case study involving 30 interviews with managers from various traditional shopping malls and factory outlets, the research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193121
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Defection analysis of post-paid telephone customers in Nepal using the Weibull model
Gnawali, Keshava Raj; Kadel, Rajan - In: Businesses 5 (2025) 1, pp. 1-22
This study examines the defection patterns of post-paid telephone customers based on migrant status and season-wise acquisition using the Weibull model. Data from 48,666 post-paid customers were extracted from the data warehouse of a telephone company in Nepal. After pre-processing, the migrant...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334434
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334439
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"Good" and "bad" frictions in customer experience : conceptual foundations and implications
Padigar, Manjunath; Li, Yi; Manjunath, Chandana N. - 2025
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Fulfilled expectations : key to customer loyalty in digital home-sharing platforms
Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374645
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How social CRM and customer satisfaction affect customer loyalty
Malki, Djihane; Bellahcene, Mohammed; Latreche, Hela; … - In: Spanish journal of marketing 28 (2024) 4, pp. 465-480
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190375
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Loyalty pricing in the groceries sector : findings report
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156981
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Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective
Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133743
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Corporate reputation, salesperson trustworthiness and customer loyalty in the life insurance industry
Schäfer, Christian; Held, Iris; Böhm, Marlene Emma; … - In: Zeitschrift für die gesamte Versicherungswissenschaft 113 (2024) 2, pp. 283-315
This study analyses the effects of corporate reputation and trustworthiness in the salesperson on the customer loyalty of 215 German customers who obtained endowment insurance. We use a cross-sectional study design. Corporate reputation is captured by the rational attitude of competence and the...
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Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement
Sallaku, Rezarta; Vigolo, Vania - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1346-1368
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014548986
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460825
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The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin
Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - In: African journal of economic and management studies 15 (2024) 1, pp. 73-87
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The power of AI : enhancing customer loyalty through satisfaction and efficiency
Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
In the rapidly evolving landscape of customer service, integrating AI-powered solutionshas emerged as a game-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty, specifically focusing on the mediating roles played by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526490
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Analysis of drivers of customer satisfaction to inform customer centricity : banking sector perspectives
Mulindi, Hillary; Nyagaka, Hesborn N.; Cheruiyot, … - 2024
Intense competition from alternative financial service providers and evolving customer expectations have presented formidable challenges to the banking sector's quest for customer retention and profitability. On this account, this paper delves into the dynamics of customer satisfaction in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014541572
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Retailers view on customer loyalty : a social resource theory perspective
Wallström, Stavroula; Hjelm Lidholm, Sara; Sundström, … - In: The international review of retail, distribution and … 34 (2024) 4, pp. 399-416
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Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan
Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10
The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014632509
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Customer loyalty : a refined conceptualization, measurement, and model
Bourdeau, Brian L.; Joseph Cronin, J.; Voorhees, Clay M. - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
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Atmospherics fosters customer loyalty : exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan
Chen, Chin-Tsu - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114819
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Understanding the role of loyalty dimensions and their impact on customer retention
Dwivedi, Sunita; Tajdini, Javad; Baswan, Taru; Pillai, … - In: Middle East journal of management : MEJM 11 (2024) 3, pp. 280-298
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Romanian consumer profile of PlayStation games
Manolică, Adriana; Bincă, Nicoleta-Bianca; Roman, Teodora - In: CES working papers 13 (2021) 1, pp. 33-49
PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012591071
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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Hidayat, Kadarisman; Idrus, Muhammad Ishlah - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-16
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519637
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Customer satisfaction and switching intentions of banking services end-users in Montenegro
Jovović, Milorad; Mišnić, Nikola; Pejović, Bojan; … - In: Journal of Central Banking Theory and Practice 12 (2023) 1, pp. 45-56
Numerous research studies of the various companies' business practices indicate a strong relationship between customer satisfaction, as an overall positive response generated after the use of the specific product or service, and their intention to continue using the products/services of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014558430
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The Effects of Cultural Dimensions on Service Quality, Customer Engagement, Customer Satisfaction and Customer Loyalty in Multi-National Airline Sectors
Sriboonlue, Umawasee - 2023
Current business landscape and dynamism of the business environment have increased competitiveness in service industry. Also, understanding cultural differences intervening in customer decision is crucial for this global era. Therefore, multi-national airline sectors must now pay greater...
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Effect Of Service Quality On Customer Retention In Hotel Sector, 2017
Ahmed, Mohammed Hussen - 2023
The success of any organization lies on the accessibility of customers. So, to achieve customer retention strategy service sectors need to have preparing quality service in any business direction in each and every dimension. The objective of the study was to indicate the effect of service...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359529
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Effect of Social Media Marketing Activity, Relationship Equity, and Customer Loyalty : Studies on Consumers Using Indonesian Beauty Products, Somethinc
Wibowo, Naufal; Hartono, Arif - 2023
Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity and Customer Loyalty on the @somethincofficial Instagram account.Study Design: This study employs a quantitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360952
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
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Packaging-free practices in food retail : the impact on customer loyalty
Barbosa, Belem; Shabani Shojaei, Alireza; Miranda, Hugo - In: Baltic journal of management : BJM 18 (2023) 4, pp. 474-492
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380978
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An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services
Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014371908
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The effect of e-commerce livestreaming services on customer loyalty : a test of the chain mediation model
Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
The outbreak of COVID-19 has made the offline real economy suffer an unprecedented test, and the online e-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the interaction between e-commerce livestreaming and consumer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496952
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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Hidayat, Kadarisman; Idrus, Muhammad Ishlah - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-16
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496972
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A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt - In: European journal of marketing 57 (2023) 13, pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014448616
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Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling : Zalo OTT Vietnamese customer case
Nguyen Ngoc Quang; Dao Cam Thuy - In: Cogent business & management 10 (2023) 2, pp. 1-15
The main objective of this research is to expand the satisfaction with complaint handling theory to the OTT (Over The Top) application by examining the perceptions of justice and trustworthiness factors affecting customer loyalty mediating role of satisfaction complaint handling. A quantitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014504902
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The impact of electronic customer relationship management strategies on customer loyalty : a mediated model
Magatef, Sima; Al-Okaily, Manaf; Ashour, Laila; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506596
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Digital content marketing and EWOM : a mediational serial approach
Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43
Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...
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The green experience effects on gen z customer loyalty mediated by perceived value and satisfaction
Daniar, Katherin; Rohman, Fatchur; Sunaryo - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014327714
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Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily; Haan, Evert de; Melero-Polo, Iguácel; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 334-371
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014251177
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Customer satisfaction and switching intentions of banking services end-users in Montenegro
Jovović, Milorad; Mišnić, Nikola; Pejović, Bojan; … - In: Journal of central banking theory and practice 12 (2023) 1, pp. 45-56
Numerous research studies of the various companies' business practices indicate a strong relationship between customer satisfaction, as an overall positive response generated after the use of the specific product or service, and their intention to continue using the products/services of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014312309
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Customer Loyalty in Times of Crisis
Beaumont, Paul H.; Lenoir, Clemence - 2023
This paper studies customer loyalty during aggregate downturns. Exploiting a French reform that restricted trade credit supply as a liquidity shock, we show that liquidity-constrained firms export 4 to 7% less after the 2008-9 trade collapse. Consistent with liquidity-constrained firms investing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014260285
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Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet; Kumar, Amit; Bapat, Gautam; Khan, Mohd Suhail; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 146-157
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Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Mah, Tarbot Chelsea; Grimbald, Ndah - In: Business and Economic Research : BER 13 (2023) 1, pp. 57-68
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The influence of social networks on consumer loyalty in crisis periods
Trajković, Slaviša; Jakšić, Krsto; Deletić, Milan; … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 1, pp. 69-76
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634605
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420177
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An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
Dwivedi, Sunita - In: Journal of creating value 9 (2023) 1, pp. 63-80
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581528
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Customer retention using loyalty cards program
Thomas, Nyagarama Omboga; Sapna Singh; Gangwar, Mohit - In: International journal of business innovation and … 30 (2023) 2, pp. 200-217
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An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria
Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350
This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012395271
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Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points
Boer, Evert R. de; Chin, Xiao Yao - 2025
Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing...
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Empowering consumers through self-service technology : a comparative analysis
Kim, Bona; Chen, Yong - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 2, pp. 254-267
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193195
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The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry
Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173819
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