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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen (8)
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1
Article 		An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia
Year:                     
2012
Person:  Smallwood, Claire B.; Beckley, Lynnath E.; Moore, Susan A.
Published in:  Tourism management : research, policies, practice ; 33
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2
Article 		Exploring visitor movement patterns in natural recreational areas
Year:                     
2012
Affiliated person:  Orellana, Daniel; Bregt, Arnold K.; Ligtenberg, Arend; Wachowicz, Monica
Published in:  Tourism management : research, policies, practice ; 33
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3
Article 		Are airports two-sided platforms? : a methodological approach
Year:                     
2012
Person:  Ivaldi, Marc; Sokulla, Senay; Toru, Tuba
Published in:  Pricing behaviour and non-price characteristics in the airline industry
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4
Book / Working Paper 		Aussagefähigkeit und Aussagewilligkeit von Probanden bei der Conjoint-Analyse
Year:                     
2012
Person:  Pelz, Joachim R.
Publisher:  Wiesbaden : Gabler
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5
Article 		Yokoso! Japan : classifying foreign tourists to Japan for market segmentation
Year:                     
2012
Person:  Uzama, Austin
Published in:  Journal of hospitality marketing & management ; 21
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6
Article 		Social network analysis in marketing
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7
Article 		Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model
Year:                     
2011
Affiliated person:  Chen, Mu-chen; Chang, Kuo-chien; Hsu, Chia-lin; Yang, I-ching
Published in:  Asia Pacific journal of marketing and logistics ; 23
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8
Book / Working Paper 		Wissensentwicklungskompetenz im Business-to-Business-Bereich : der einzelne Kunde als Wissensquelle
Year:                     
2011
Person:  Griese, Ilka
Publisher:  Wiesbaden : Gabler
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9
Book / Working Paper 		Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Year:                     
2011
Publisher:  Düsseldorf
Affiliated person:  Pagel, Sven; Jürgens, Alexander; Günther, Janina; Mollekopf, Katrin
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10
Book / Working Paper 		Understanding proactive customer orientation : construct development and managerial implications
Year:                     
2011
Person:  Herhausen, Dennis
Publisher:  Wiesbaden : Gabler
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11
Book / Working Paper 		Consolidating customer analytics at Mobistar pragmatic project management in business intelligence
Year:                     
2011
Person:  De Hertogh, Steven; Janssens, Mark; Viaene, Stijn
Publisher:  Gent : Vlerick Leuven Gent Management School
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12
Article 		Web Mining im eCommerce
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13
Book / Working Paper 		Customer knowledge management : improving customer relationship through knowledge application
Year:                     
2011
Person:  Wilde, Silvio
Publisher:  Berlin [u.a.] : Springer
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14
Article 		An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
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15
Book / Working Paper 		Special issue on aging consumers
Year:                     
2011
Publisher:  Malden : Wiley
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16
Article 		Time to implement data mining in insurance firms for effective CRM and CRM analytics
Year:                     
2011
Person:  Bathnagar, Vishal; Ranjan, Jayanthi
Published in:  International journal of networking and virtual organisations : IJNVO ; 9
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17
Article 		Die Identifizierung von Lead Usern über soziale Netzwerke : eine empirische Untersuchung unter jungen Konsumenten
Year:                     
2011
Person:  Kratzer, Jan; Lettl, Christopher
Published in:  Kundenintegration 2.0
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18
Book / Working Paper 		Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Year:                     
2011
Person:  Goffin, Keith; Koners, Ursula
Publisher:  Stuttgart : Schäffer-Poeschel
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19
Article 		Counting your customers from an "always a share" perspective
Year:                     
2011
Person:  Ma, Shaohui; Büschken, Joachim
Published in:  Marketing letters : a journal of research in marketing ; 22
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20
Article 		Explaining non-linear customer density effects on shoppers' emotions and behavioral intentions in a retail context : the mediating role of perceived control
Year:                     
2011
Person:  Uhrig, Sebastian
Published in:  Journal of retailing and consumer services ; 18
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21
Article 		E-marketing
Year:                     
2011
Person:  Manarte, Nuno; Teixeira, Mário Sérgio
Published in:  Innovations in SMEs and conducting e-business : technologies, trends and solutions
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22
Article 		The core-customer concept
Year:                     
2011
Person:  Öberg, Christina
Published in:  The service industries journal ; 31
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23
Book / Working Paper 		Special issue: Consumer behaviour analysis and services
Year:                     
2011
Publisher:  Abingdon : Routledge
Affiliated person:  Wells, Victoria K.
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24
Article 		Enacting customers : marketing discourse and organizational practice
Year:                     
2011
Person:  Fellesson, Markus
Published in:  Scandinavian journal of management ; 27
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25
Article 		RFID-based tracking of shopping behaviour at the point of sale : possibilities and limitations
Year:                     
2011
Person:  Silberer, Günter; Friedemann, Stefan
Published in:  European retail research ; 25
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26
Book / Working Paper 		A model of heterogeneous multicategory choice for market basket analysis
Year:                     
2011
Person:  Dippold, Katrin; Hruschka, Harald
Publisher:  Regensburg : Univ.
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27
Article 		Understanding website usability : an eye-tracking study of the Vancouver 2010 Olympic Games website
Year:                     
2011
Person:  Green, B. Christine; Murray, Nicholas; Warner, Stacy
Published in:  International journal of sport management and marketing : IJSMM ; 10
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28
Article 		Worüber reden die Kunden? : ein modelbasierter Ansatz für die Analyse von Kundenmeinungen in Microblogs
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29
Article 		Strategische Bedeutung der Kundensegmentierung als Basis für einen effizienten und bedarfsorientierten Vertrieb
Year:                     
2011
Person:  Franko, Peter; Nirschl, Marco
Published in:  Strategische Gesamtbanksteuerung
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30
Article 		Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Year:                     
2011
Person:  Smith, Alan D.
Published in:  International journal of business information systems : IJBIS ; 8
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31
Book / Working Paper 		Customer-base analysis on a "data diet" : model inference using repeated cross-sectional summary (RCSS) data
Year:                     
2011
Person:  Jerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S.
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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32
Article 		Give to get : an experimental study to explore information giving in new technology-based retail
Year:                     
2011
Person:  Premazzi, Katia; Grosso, Monica; Castaldo, Sandro
Published in:  Advanced technologies management for retailing : frameworks and cases
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33
Article 		Customer intelligence as the powerful means for turning information into profit
Year:                     
2011
Person:  Renko, Sanda
Published in:  Advanced technologies management for retailing : frameworks and cases
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34
Article 		Chinese luxury consumers : motivation, attitude and behavior
Year:                     
2011
Person:  Wang, Ying; Sun, Shaojing; Song, Yiping
Published in:  Journal of promotion management : JPM ; 17
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35
Article 		Enabling disruptive innovations through the use of customer analysis methods
Year:                     
2011
Person:  Reinhardt, Ronny; Gurtner, Sebastian
Published in:  Review of managerial science ; 5
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36
Article 		Rückgewinnungsmanagement
Year:                     
2011
Person:  Schöler, Andreas
Published in:  Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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37
Book / Working Paper 		Neue Kunden gewinnen ohne Werbebudget : Chancen und Risiken des viralen Marketing für kleine und mittlere Unternehmen (KMU)
Year:                     
2011
Publisher:  Norderstedt : Books on Demand
Affiliated person:  Schwenk, Jochen; Thyroff, Astrid; Schwenk, Gerd; Fingerhut, Torsten
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38
Article 		Kundenbewertung im Rahmen des CRM
Year:                     
2011
Person:  Günter, Bernd; Helm, Sabrina
Published in:  Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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39
Article 		CRM-Controling
Year:                     
2011
Person:  Link, Jörg; Münster, Jan; Gary, Alexander
Published in:  Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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40
Article 		Empirische Methoden der Besucherforschung
Year:                     
2011
Person:  Glogner-Pilz, Patrick
Published in:  Kompendium Kulturmanagement : Handbuch für Studium und Praxis
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41
Book / Working Paper 		Business analytics for sales and marketing managers : how to compete in the information age
Year:                     
c 2011
Person:  Laursen, Gert H. N.
Publisher:  Hoboken, NJ : Wiley
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42
Book / Working Paper 		Targeted advertising in magazine markets
Year:                     
2010
Person:  Chandra, Ambarish; Kaiser, Ulrich
Publisher:  Mannheim : ZEW, Zentrum für Europäische Wirtschaftsforschung
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43
Article 		Reducing the optimal to a useful number of clusters for model-based clustering
Year:                     
2010
Person:  Hattum, Pascal van; Hoijtink, Herbert
Published in:  Journal of targeting, measurement and analysis for marketing ; 18
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44
Book / Working Paper 		Customer energy in relationships
Year:                     
2010
Person:  Heinonen, Kristina; Mickelsson, Jakob; Strandvik, Tore
Publisher:  Helsinki : Svenska Handelshögskolan
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45
Article 		Causes and consequences of "order online pick up in-store" shopping behavior
Year:                     
2010
Person:  Chatterjee, Patrali
Published in:  The international review of retail, distribution and consumer research ; 20
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46
Article 		Netnography as a method of lead user identification
Year:                     
2010
Person:  Belz, Frank-Martin; Baumbach, Wenke
Published in:  Creativity and innovation management ; 19
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47
Article 		Consuming as a family : modes of intergenerational influence on young adults
Year:                     
2010
Person:  Mittal, Banwari; Royne, Marla B.
Published in:  Journal of consumer behaviour : an international research review ; 9
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48
Book / Working Paper 		Targeted advertising in magazine markets
Year:                     
2010
Person:  Chandra, Ambarish; Kaiser, Ulrich
Publisher:  Copenhagen : Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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49
Article 		Customer-base analysis in a discrete-time noncontractual setting
Year:                     
2010
Person:  Fader, Peter S.; Hardie, Bruce G. S.; Shang, Jen
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 29
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50
Article 		The economics of buyer uncertainty : advance selling vs. probabilistic selling
Year:                     
2010
Person:  Fay, Scott; Xie, Jinhong
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 29
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