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Year of publication
Subject
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Waschmittelindustrie 44 Detergent industry 39 Auslandsinvestition 11 Deutschland 11 Foreign investment 11 Handelsliberalisierung 11 Mexico 11 Mexiko 11 Trade liberalization 11 USMCA countries 11 USMCA-Staaten 11 Germany 9 Multinationales Unternehmen 7 Transnational corporation 7 Geschichte 5 USA 5 Brand 4 Corporate Social Responsibility 4 Corporate social responsibility 4 Henkel AG & Co. KGaA 4 Henkel Kommanditgesellschaft auf Aktien 4 Markenartikel 4 Seifenindustrie 4 Brand management 3 India 3 Indien 3 Markenführung 3 Marketing management 3 Marketingmanagement 3 Procter & Gamble Company 3 Reinigungsmittel 3 United States 3 Competitive strategy 2 Consumer goods industry 2 Cosmetics industry 2 Egypt 2 Fallstudiensammlung 2 Geschichte 1837-1985 2 History 2 Innovation management 2
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Online availability
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Free 9 Undetermined 3 CC license 1
Type of publication
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Book / Working Paper 24 Article 19 Journal 2
Type of publication (narrower categories)
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Article in journal 10 Aufsatz in Zeitschrift 10 Aufsatz im Buch 9 Book section 9 Case study 9 Fallstudie 9 Graue Literatur 7 Non-commercial literature 7 Arbeitspapier 5 Hochschulschrift 5 Working Paper 5 Thesis 3 Business report 2 Geschäftsbericht 2 Bildband 1 Company information 1 Fallsammlung 1 Fallstudiensammlung 1 Festschrift 1 Firmeninformation 1
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Language
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English 28 German 17 Spanish 1 Undetermined 1
Author
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Keller, Wolfgang 12 Javorcik, Beata K. Smarzynska 10 Tybout, James R. 10 Löwenberg, Margot 3 Swoboda, Bernhard 3 Schisgall, Oscar 2 Tolba, Ahmed 2 Bergmann, Uwe 1 Bockmühl, Dirk 1 Bode, Jens 1 Burkhart, Tina 1 Bügel, Wolfgang 1 Church, Roy Anthony 1 Clark, Christine 1 Eller-Studzinsky, Bettina 1 Faisal, Mohd. Nishat 1 Farasyn, Ingrid 1 Feldenkirchen, Wilfried 1 Fujiwara, Masatoshi 1 Hilger, Susanne 1 Jacobi, Anne 1 Javorcik, Beata 1 Javorcik, Beata Smarzynska 1 Johnson, Scott 1 Juyal, Som Aditya 1 Kirihara, Keiko 1 Knobel, Carsten 1 Mayer, Sascha 1 Müller-Kirschbaum, Thomas 1 Neutz, Erich 1 Oder, Christine 1 Paninchukunnath, Ajith 1 Perkoz, Koray 1 Pezoldt, Kerstin 1 Primosch, Ernst 1 Rahman, Zillur 1 Rekom, Johan van 1 Sandvik, Pål Thonstad 1 Schweiger, Günter 1 Sels, Ludwig 1
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Institution
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Colgate Palmolive Company 2 C.E.P.R. Discussion Papers 1 Henkel & Cie 1 Henkel & Cie AG 1 Henkel & Cie GmbH <1922-1950> 1 Henkel & Cie GmbH <1950-1977> 1 Henkel GmbH 1 Henkel Kommanditgesellschaft auf Aktien 1 National Bureau of Economic Research 1 World Bank 1 Österreichische Werbewissenschaftliche Gesellschaft 1
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Published in...
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Vision : the journal of business perspective 2 World Bank Policy Research Working Paper 2 American economic journal : a journal of the American Economic Association 1 Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing 1 Betriebswirtschaftliche Forschung und Praxis : BFuP 1 Business and economic history : journal of the Business History Conference 1 CEPR Discussion Papers 1 Case Study 1 Case studies on MNCs in India 1 Cases on business and management in the MENA region : new trends and opportunities 1 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century 1 Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung 1 Copenhagen discussion papers 1 Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft 1 Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung 1 Discussion paper / Centre for Economic Policy Research 1 Documento / Universidad de la República, Facultad de Ciencias Sociales, Departamento de Economía 1 E-marketing ; Vol. 2 1 Empirische Personal- und Organisationsforschung 1 Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven 1 Gabler-Praxis 1 Global business and organizational excellence : a review of research & best practices 1 Interfaces : the INFORMS journal on the practice of operations research 1 Internetbasierte Nachhaltigkeitsberichterstattung : maßgeschneiderte Stakeholder-Kommunikation mit IT 1 NBER Working Paper 1 NBER working paper series 1 Policy Research Working Paper 1 Policy research working paper 1 Policy research working paper : WPS 1 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 1 The economic history review : a journal of economic and social history 1 The world economy : the leading journal on international economic relations 1 Working paper / National Bureau of Economic Research, Inc. 1
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Source
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ECONIS (ZBW) 42 USB Cologne (EcoSocSci) 2 RePEc 1
Showing 1 - 45 of 45
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Openness and Industrial Response in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents, and Surfactant Producers
Javorcik, Beata K. Smarzynska - 2016
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012747985
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Openness and Industrial Response in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents and Surfactant Producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - 2015
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of NAFTA and the GATT on the SDS industry was to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014212371
Saved in:
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Openness and Industrial Response in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents and Surfactant Producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - 2012
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012553822
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Innovation by defining failures under environmental and competitive pressures : a case study of the laundry detergent market in Japan
Fujiwara, Masatoshi - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009008279
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Openness and Industrial Responses in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents and Surfactant Producers
Javorcik, Beata K. Smarzynska - 2010
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of NAFTA and the GATT on the SDS industry was to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012760712
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Openness and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - 2006
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003377784
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Cover Image
Openness and Industrial Responses in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents and Surfactant Producers
Javorcik, Beata Smarzynska - 2006
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of NAFTA and the GATT on the SDS industry was to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012466207
Saved in:
Cover Image
Openness and Industrial Response in a Wal-Mart World : A Case Study of Mexican Soaps, Detergents, and Surfactant Producers
Javorcik, Beata K. Smarzynska - 2006
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012779238
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Big business and small states: Unilever and Norway in the interwar years
Sandvik, Pål Thonstad; Storli, Espen - In: The economic history review : a journal of economic and … 66 (2013) 1, pp. 109-131
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009709914
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van; Sinai, Gabriela - In: Contemporary perspectives on corporate marketing : …, (pp. 119-129). 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009781994
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Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009575239
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Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009559284
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Too many products : decentralized decision making in multinational firms
Thomas, Catherine - In: American economic journal : a journal of the American … 3 (2011) 1, pp. 280-306
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009234023
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Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed - In: Cases on business and management in the MENA region : …, (pp. 205-217). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009406252
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The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard; Löwenberg, Margot - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 837-854). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009310247
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Von der RNA zum ROI : biologisch inspirierte Innovationen bei Konsumgütern
Bockmühl, Dirk - In: Darwin meets Business : evolutionäre und bionische …, (pp. 87-94). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008699575
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Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "Performance based on Sustainability" : das Beispiel Henkel [aus dem Unternehmensbereich Wasch-, Reinigungungsmittel] ; [Fallstudien-Sammlung]
Swoboda, Bernhard; Löwenberg, Margot - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008750883
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Innovationsquellen erschließen
Bode, Jens - In: Die frühe Innovationsphase : Methoden und Strategien …, (pp. 449-470). 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003951148
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Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina; Wuhrmann, Juan Carlos; … - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 80-90). 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009011570
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Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-/Reinigungsmittel] ; Fallstudien-Sammlung
Swoboda, Bernhard; Löwenberg, Margot - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008903702
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The branding of Chhokra
Rahman, Zillur - In: Vision : the journal of business perspective 13 (2009) 3, pp. 61-68
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003922599
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The branding of Chhokra
Juyal, Som Aditya; Faisal, Mohd. Nishat; … - In: Vision : the journal of business perspective 13 (2009) 3, pp. 69-75
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003922601
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Openess and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - In: The world economy : the leading journal on … 31 (2008) 12, pp. 1558-1580
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003796630
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Spreadsheet models for inventory target setting at Procter & Gamble
Farasyn, Ingrid; Perkoz, Koray; Van de Velde, Wim - In: Interfaces : the INFORMS journal on the practice of … 38 (2008) 4, pp. 241-250
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003767038
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Einbindung des Internets in die Nachhaltigkeitskommunikation von Henkel
Bergmann, Uwe; Zak, Marta - In: Internetbasierte Nachhaltigkeitsberichterstattung : …, (pp. 175-184). 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003753996
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Kleine und mittelständische Unternehmen im Osten Europas: der Markteintritt in Slowenien
Pezoldt, Kerstin; Oder, Christine - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 60 (2008) 3, pp. 228-245
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003720060
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Managementorientiertes Reporting der Henkel KGaA
Knobel, Carsten; Mayer, Sascha - In: Controlling : Zeitschrift für erfolgsorientierte … 20 (2008) 3, pp. 125-130
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003665265
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Detergent wars in India
In: Case studies on MNCs in India, (pp. 245-269). 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003737802
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SC Johnson builds business at the base of the pyramid
Johnson, Scott - In: Global business and organizational excellence : a … 26 (2006/07) 6, pp. 6-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003689141
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Annual report / Colgate-Palmolive Company
Colgate Palmolive Company - New York, NY : [Verlag nicht ermittelbar] - Nachgewiesen 1997 -
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001650203
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Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
Javorcik, Beata; Keller, Wolfgang; Tybout, James R - C.E.P.R. Discussion Papers - 2006
This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of NAFTA and the GATT on the SDS industry was to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005661768
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Openness and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - 2006
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003380007
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Openness and industrial responses in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska; Keller, Wolfgang; … - 2006
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003366404
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Openness and industrial response in a Wal-Mmart world : a case study of Mexican soaps, detergents, and surfactant producers
Javorcik, Beata K. Smarzynska - 2006
"This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010522063
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Persil bleibt Persil : aus dem langen Leben einer großen Marke ; die Marke Persil in Österreich seit 1985, in Central Eastern Europe, in Deutschland, in der Welt ; eine markentechnische Studie
Springinsfeld, Leopold - 2005 - 2. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10002734186
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Hoffmann's Stärke : zur Werbegeschichte eines Markenartikels
Eller-Studzinsky, Bettina - 2004
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10002063071
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Außendienststeuerung im Business-to-Business Sektor : eine transaktionskostentheoretisch fundierte Analyse
Jacobi, Anne - 2001
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001599489
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Menschen und Marken : 125 Jahre Henkel 1876 - 2001
Feldenkirchen, Wilfried; Hilger, Susanne; Zengerling, … - 2001
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001612586
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Cleanliness next to godliness : Christians in the Victorian starch industry
Church, Roy Anthony; Clark, Christine - In: Business and economic history : journal of the Business … 28 (1999) 1, pp. 81-91
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001449762
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Eficiencia técnica y apertura comercial en cuatro ramas industriales
Tansini, Rúben; Triunfo, Patricia - 1998
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001380397
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Blick nach vorn : der Aufstieg des Markenartikel-Herstellers Procter & Gamble
Schisgall, Oscar - 1985
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10004684757
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Blick nach vorn : der Aufstieg des Markenartikel-Herstellers Procter & Gamble
Schisgall, Oscar - 1985
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014016064
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Wettbewerbsprobleme in der deutschen Seifen- und Waschmittelindustrie
Sels, Ludwig - 1959
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000155413
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Annual report / Colgate-Palmolive Company
Colgate Palmolive Company - New York, NY; 1953-1955: Jersey City, NJ - 1953 -
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000475613
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Das Seifenkartell von 1954, seine Vorgeschichte und seine Durchführung unter besonderer Berücksichtigung seines Zusammenhangs mit der Entwicklung des westdeutschen Seifen- u. Waschmittelmarktes
Neutz, Erich - 1956
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000154579
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