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Year of publication
Subject
All
Digital media 961 Digitale Medien 903 Neue Medien 639 Digitalisierung 285 Social Web 274 Social web 274 Digitization 255 Online-Marketing 249 Internet marketing 236 Media industries 200 Mediensektor 200 Electronic Commerce 158 Internet 153 Deutschland 151 Informationstechnik 145 E-commerce 137 Communication media 116 Kommunikationsmedien 116 Consumer behaviour 114 Konsumentenverhalten 114 Germany 110 Kommunikation 103 Information technology 100 Technischer Fortschritt 83 Aufsatzsammlung 81 digital media 81 Communication 78 Marketingmanagement 78 Digital goods 76 Digitale Güter 76 Marketing management 75 Welt 74 World 74 Öffentlichkeitsarbeit 67 Public relations 66 Technological change 63 Werbung 63 Marketing 61 Advertising 56 Computerized method 56
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Online availability
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Undetermined 502 Free 220 CC license 29
Type of publication
All
Book / Working Paper 1,028 Article 545 Journal 24
Type of publication (narrower categories)
All
Article in journal 278 Aufsatz in Zeitschrift 278 Aufsatz im Buch 217 Book section 217 Aufsatzsammlung 124 Graue Literatur 95 Non-commercial literature 95 Collection of articles of several authors 93 Sammelwerk 93 Konferenzschrift 74 Hochschulschrift 69 Working Paper 42 Arbeitspapier 36 Dissertation u.a. Prüfungsschriften 34 Thesis 31 Conference proceedings 20 Case study 18 Fallstudie 18 Bibliographie 16 research-article 16 Amtsdruckschrift 13 Government document 13 Lehrbuch 13 Conference paper 11 Konferenzbeitrag 11 Textbook 11 Ratgeber 10 Bibliografie enthalten 9 Bibliography included 9 Handbook 9 Handbuch 9 Article 8 Statistik 7 Forschungsbericht 6 Guidebook 6 Collection of articles written by one author 5 Sammlung 5 Advisory report 4 Enzyklopädie 4 Gutachten 4
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Language
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English 1,019 German 523 Undetermined 51 French 14 Spanish 7 Portuguese 2 Italian 1 Norwegian 1 Polish 1 Slovak 1 Swedish 1
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Author
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Hess, Thomas 19 Schumann, Matthias 15 Camilleri, Mark Anthony 13 Adeola, Ogechi 6 Gomez-Herrera, Estrella 6 Heun, Thomas 6 Kreutzer, Ralf T. 6 Martens, Bertin 6 Alaveras, Georgios 5 Baye, Michael R. 5 Belk, Russell W. 5 Budzinski, Oliver 5 Danaher, Brett 5 Dhanasobhon, Samita 5 Dänzler, Stefanie 5 Kind, Hans Jarle 5 Krone, Jan 5 Smith, Michael D. 5 Waldfogel, Joel 5 Aguiar, Luis 4 De los Santos, Babur 4 Flew, Terry 4 Friedrichsen, Mike 4 Hagenhoff, Svenja 4 Hinson, Robert 4 Jin, Dal yong 4 Köthenbürger, Marko 4 Morales-Arroyo, Miguel 4 Peitz, Martin 4 Picot, Arnold 4 Ratzke, Dietrich 4 Reisinger, Markus 4 Sharma, Ravi 4 Sharma, Ravi S. 4 Telang, Rahul 4 Uhl, Axel 4 Wildenbeest, Matthijs R. 4 Albers, Sönke 3 Andersen, Jack 3 Banfield, Gabi 3
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Institution
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IGI Global 20 Springer Fachmedien Wiesbaden 20 OECD 19 National Bureau of Economic Research 7 Centre for Educational Research and Innovation 5 Bundesinstitut für Berufsbildung 4 Universität Hamburg 4 Büro für Technikfolgen-Abschätzung beim Deutschen Bundestag 3 Deutscher Industrie- und Handelstag 3 European University Institute 3 Wiley-VCH 3 Bayerische Landeszentrale für Neue Medien 2 Deutschland <Bundesrepublik> / Bundesminister für Forschung und Technologie 2 Europarat / Audiovisuelle Informationsstelle 2 European Commission / Joint Research Centre 2 European Parliament 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Förderkreis Betriebswirtschaft an der Universität Stuttgart 2 I-KNOW <8, 2008, Graz> 2 I-MEDIA <2, 2008, Graz> 2 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 2 International Club of Labour Law Journals 2 Jornada Internacional de Comunicación Digital <1., 2015, Medellín> 2 Kommission zur Ermittlung der Konzentration im Medienbereich 2 MCDP International UG (haftungsbeschränkt) 2 National Center on Adult Literacy <Philadelphia, Pa.> 2 Nomos Verlagsgesellschaft 2 Redline Verlag 2 Springer-Verlag GmbH 2 UVK Verlagsgesellschaft mbH 2 Universität Bremen 2 Verlag Barbara Budrich 2 AKAD University 1 Abteilung für Volkswirtschaftslehre, Universität Mannheim 1 Advanced Research Workshop on Organizational Learning and Technological Change <1992, Siena> 1 Apprimus Verlag 1 Arbeitsgemeinschaft Medien im Hochschulbereich 1 Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland 1 Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Gemeinsame Geschäftsstelle 1 Bad Wiesseer Kreis 1
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Published in...
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SpringerLink / Bücher 35 Springer eBook Collection 16 Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert 11 Strategic corporate communication in the digital age 10 Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven 9 JMM : the international journal on media management 9 Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues 9 essentials 9 Journal of business research : JBR 8 Journal of media business studies 8 Springer-Lehrbuch 8 How to succeed in the digital age : strategies from 17 top managers 7 Journal of advertising research 7 Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft 6 NBER working paper series 6 Policy and marketing strategies for digital media 6 Research 6 Disruptions: studies in digital journalism 5 Educational research and innovation 5 Electronic word of mouth as a promotional technique : new insights from social media 5 Europäische Hochschulschriften / 5 5 Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt 5 Innovative perspectives on corporate communication in the global world 5 Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI) 5 International journal of advertising : the quarterly review of marketing communications 5 Journal of Documentation 5 Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet 5 Premier reference source 5 Advances in human and social aspects of technology (AHSAT) book series 4 De Gruyter handbook of media economics 4 Digital marketing strategies and models for competitive business 4 Digital peripheries : the online circulation of audiovisual content from the small market perspective 4 Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien 4 Information systems and management in media and entertainment industries 4 International journal of advertising : the review of marketing communications 4 Journal of Communication Management 4 Journal of marketing research 4 Journal of open innovation : technology, market, and complexity 4 Reihe Medienökonomie 4 Review of marketing research 4
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Source
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ECONIS (ZBW) 1,230 USB Cologne (EcoSocSci) 306 Other ZBW resources 22 RePEc 21 EconStor 18
Showing 1 - 50 of 1,597
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Navigating through the digital workplace : measuring leader digital competence
Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339700
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A vision of the future : harnessing artificial intelligence for strategic social marketing
Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210
Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052072
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Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172
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A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)
Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025
In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and democracy to verify and enhance the robustness of their findings. We successfully reproduce the main claims of the original paper, uncovering a few minor coding errors that do...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272979
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Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien
Küsters, Anselm; Störring, Matthias - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 105 (2025) 3, pp. 155-160
Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371211
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The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance
Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - In: International journal of electronic marketing and … 16 (2025) 2, pp. 175-197
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357961
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The study on digital marketing influences on sales for B2B start-ups in South Asia
Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801899
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Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR
Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; … - In: Management dynamics in the knowledge economy 10 (2022) 4/38, pp. 304-329
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013499186
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Economic perspectives on redefining public service media in the digital era : broadcasting to media platform
Rauch, Maxi-Josephine; Rösch, Jürgen; Kuchinke, Björn A. - In: List Forum für Wirtschafts- und Finanzpolitik 50 (2024) 3, pp. 159-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190992
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Between the cracks : blind spots in regulating media concentration and platform dependence in the EU
Seipp, Theresa Josephine; Helberger, Natali; Vreese, … - In: Internet policy review : journal on internet regulation 13 (2024) 4, pp. 1-26
Alongside the recent regulations addressing platforms and digital markets - the Digital Services Act (DSA) and the Digital Markets Act (DMA) - the European Union's (EU) European Media Freedom Act (EMFA) aims to safeguard media freedom and pluralism, two essential pillars of democracy. The EMFA...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272525
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Monitoring media pluralism in the digital era : preliminary study to the implementation of the Media Pluralism Monitor 2024 in Ukraine
Opryshko, Dariia (contributor) - European University Institute - 2024
In 2023 in Ukraine the legal regime of martial law continued to be enacted, accordingly a partial restriction of the right to freedom of expression was preserved. The Law of Ukraine "On Media" entered into force in March 2023. In particular, it implemented the EU Audiovisual Media Services...
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Monitoring media pluralism in the digital era : application of the Media Pluralism Monitor in the European Member States and in candidate countries in 2023 : Centre for Media Pluralism and Media Freedom
Bleyer-Simon, Konrad (contributor);  … - European University Institute - 2024
This report presents the results and the methodology of the Media Pluralism Monitor 2024, based on its implementation in 32 countries (27 EU Member States and five candidate countries) for the year 2023. The Media Pluralism Monitor (MPM) is a tool that is geared to assessing the risks to media...
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Toward a research agenda on digital media and humanity well-being : final report
Chavalarias, David (contributor) - European Commission / Directorate-General for … - 2024
Digital media, and in particular social media, have a strong influence on individual and societal development. With their expansive reach, they shape our relationships and, by extension, our personalities, collective behaviours, and culture. To address this, the Commission initiated a study on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275915
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The future of the Nordic media model : a digital media welfare state?
Jakobsson, Peter; Lindell, Johan; Stiernstedt, Fredrik - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507915
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The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180
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Why people post
Nitsch, Felix Jan; Wertenbroch, Klaus; Plassmann, Hilke - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069544
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Impact of digital burnout on the use of digital consumer platforms
Pires da Silva, Filipa; Jerónimo, Helena Mateus; … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123769
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Between the cracks: Blind spots in regulating media concentration and platform dependence in the EU
Seipp, Theresa Josephine; Helberger, Natali; de Vreese, … - In: Internet Policy Review 13 (2024) 4, pp. 1-26
Alongside the recent regulations addressing platforms and digital markets - the Digital Services Act (DSA) and the Digital Markets Act (DMA) - the European Union's (EU) European Media Freedom Act (EMFA) aims to safeguard media freedom and pluralism, two essential pillars of democracy. The EMFA...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324438
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Navigating Through the Digital Workplace: Measuring Leader Digital Competence
op ´t Roodt, Helen; Bracht, Eva M.; van Dick, Rolf; … - In: Journal of Business and Psychology 40 (2024) 1, pp. 179-205
AbstractIn a modern digital workplace, leaders must have the necessary skills to lead employees virtually. Despite its high practical and theoretical relevance, a consensus on crucial digital competencies for virtual leaders is lacking, hindering a systematic exploration of the leader’s role...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403215
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Evolution of the "hierarchy of engagement" model over a decade : examining social media use to inform, activate, and create community
Noor, Zeeshan; Hersey, Leigh - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097483
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Endogenous consumption and metered paywalls
Wang, Chutian; Zhou, Bo; Joshi, Yogesh V. - In: Marketing science 43 (2024) 1, pp. 158-177
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Database of digital media publications on maternal (family) capital in Russia in 2006-2019
Kalabichina, Irina E.; Klimenko, Herman A.; Banin, Evgeny P. - In: Population and economics : PE 5 (2021) 4, pp. 21-29
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012594025
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Counter hegemony of cultural art innovation against art in digital media
Sugita, I Wayan; Setinib, Made; Anshori, Yahya - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-24
Culture is the most critical thing when driving innovation. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. The research method used is qualitative and uses triangulation analysis. Basic qualitative...
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012813533
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The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production
Keogh, Brendan - 2023
The precarious reality of videogame production beyond the corporate blockbuster studios of North America.The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in North America, Europe, and East Asia. But, in reality, most...
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Economics of Digital Media Firms : Models and Perspectives
Castronova, Edward; Kaczmarczyk-Smith, Christopher - 2023
In this paper, we provide a theoretical framework for three models of Digital Media Firm behavior called Premium, Free-to-Play, and Play-to-Earn. First, we study a baseline model of optimal price and quality of a digital product, the premium model. Second, we extend the baseline model where some...
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Breaking the code: Russian and Chinese disinformation and illicit financial flows in Southeast Europe
Georgiev, Goran; Petrova, Vanya; Tsabala, Kristina - Centre for the Study of Democracy <Sofia> - 2023
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Towards "digital sovereignty" : explaining digital repression in Russia
Terzyan, Aram - In: CES working papers 15 (2023) 1, pp. 1-14
This paper explores the main features of digital repression in Russia, especially in the context of the Russian invasion of Ukraine. The repression of digital activism is not a new phenomenon in Russia; however, it gained fresh momentum during the Russian-Ukrainian war. Security has been used as...
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The summer of 2020: situating digital media in scaling affective contagion : a case of the George Floyd video
Patel, Shama - 2023
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Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora; Caro-González, Francisco Javier - In: International review on public and non-profit marketing 20 (2023) 4, pp. 927-945
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
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Informationsströme in digitalen Kulturen : Theoriebildung, Geschichte und logistischer Kapitalismus
Denecke, Mathias - 2023
"Wir sind umgeben von einer Vielzahl an Informationsströmen, die uns selbstverständlich erscheinen. Um diese digitalen Kulturen zu beschreiben, entwickeln medienwissenschaftliche Arbeiten Theorien einer Welt im Fluss. Dabei erliegen ihre Diagnosen oftmals einem Technikfetisch und...
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Selling the American people : advertising, optimization, and the origins of adtech
McGuigan, Lee - 2023
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us...
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Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...
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Gateways comparing digital communication systems in Nordic welfare states
Lai, Signe Sophus; Flensburg, Sofie - 2023
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Social media and women's financial empowerment in the digital economy era in Tanzania : a study of women’s support groups in Dodoma City
Churk, Josephine Philip - 2023
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New age digital media consumption : an exploratory study based in India
Sharma, Rajat; Gautam, Vikash - 2023
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The competitiveness and economic viability of the news media sector in the EU : final report
Europäische Kommission / Generaldirektion … - 2023
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Staatliche Cyberkonflikte : Proxy-Strategien von Autokratien und Demokratien im Vergleich
Zettl-Schabath, Kerstin - 2023
Welche Rolle spielen nichtstaatliche Akteure, sogenannte »Proxys«, in staatlichen Cyberkonflikten? Und wie unterscheidet sich regimetypenspezifisch das (De-)Eskalationsmanagement? Kerstin Zettl-Schabath vergleicht mithilfe eines umfassenden Datensatzes für die Jahre 2000-2019 die staatlichen...
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Optimal microtargeting of advertising
Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584
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The utilisation of digital media for branding start-ups
Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523
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Global transition to the subscription economy : literature review on business model changes in the media landscape
Klopčič, Alenka Lena; Hojnik, Jana; Bojnec, Štefan; … - In: Managing global transitions : international research journal 18 (2020) 4, pp. 323-348
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The role of digital media in shaping youth planetary health interests in the global economy
Niankara, Ibrahim; Al adwan, Muhammad Noor; Niankara, … - In: Journal of open innovation : technology, market, and … 6 (2020) 3/49, pp. 1-26
Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic...
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Use of information technologies in educational purposes : case from Serbia
Stojanović, Danijela; Domazet, Ivana - In: Economic analysis : EA 53 (2020) 2, pp. 68-78
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Chatbot and digital communication
Smida, Lilia; Gharb, Jamel-Eddine - In: Advances in digital marketing in the era of artificial …, (pp. 172-194). 2025
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58
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Wait for free : a consumption-decelerating promotion for serialized digital media
Choi, Jangwon; Chae, Inyoung; Feinberg, Fred M. - In: Journal of marketing research 62 (2025) 1, pp. 136-153
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Digital communications : a foundational approach
Fischer, Robert; Huber, Johannes B. - 2025
Introducing the fundamentals of digital communication with a robust bottom-up approach, this textbook is designed to equip senior undergraduate and graduate students in communications engineering with the core skills they need to assess, compare, and design state-of-the-art digital communication...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015160676
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Digital ethnicity affordances : from a liability to an asset in immigrant entrepreneurship
Evansluong, Quang Vinh David; Grip, Lena; Karayianni, Eva - In: International journal of entrepreneurial behavior & research 31 (2025) 2/3, pp. 456-478
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272234
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