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Year of publication
Subject
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Direct marketing 1,540 Direktmarketing 1,540 Deutschland 313 Germany 310 Consumer behaviour 308 Konsumentenverhalten 308 Theorie 208 Theory 208 Beziehungsmarketing 180 Relationship marketing 180 Advertising effects 172 Werbewirkung 172 Online-Marketing 163 Werbung 156 Advertising 154 Internet marketing 154 Arzneimittel 145 Pharmaceuticals 145 Marketing management 140 Marketingmanagement 140 United States 129 USA 128 Marketing 90 Pharmaceutical industry 66 Pharmaindustrie 66 Distribution channel 59 Marktforschung 59 Vertriebsweg 59 Market research 58 Target group 50 Zielgruppe 50 Social Web 48 Social web 48 Electronic Commerce 47 Online retailing 46 Online-Handel 46 Selling 46 Verkauf 46 E-commerce 44 E-Mail 42
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Online availability
All
Undetermined 244 Free 155 CC license 3
Type of publication
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Article 857 Book / Working Paper 666 Journal 18
Type of publication (narrower categories)
All
Article in journal 564 Aufsatz in Zeitschrift 564 Aufsatz im Buch 291 Book section 291 Graue Literatur 154 Non-commercial literature 154 Hochschulschrift 119 Thesis 99 Arbeitspapier 86 Working Paper 86 Collection of articles of several authors 76 Sammelwerk 76 Konferenzschrift 33 Ratgeber 32 Aufsatzsammlung 30 Bibliografie enthalten 28 Bibliography included 28 Guidebook 28 Case study 26 Fallstudie 26 Lehrbuch 23 Textbook 21 Conference proceedings 19 Handbook 14 Handbuch 14 Amtsdruckschrift 9 Forschungsbericht 9 Government document 9 Conference paper 8 Konferenzbeitrag 8 Glossar enthalten 5 Glossary included 5 Systematic review 5 Übersichtsarbeit 5 Collection of articles written by one author 4 Market information 4 Marktinformation 4 Sammlung 4 Fallstudiensammlung 3 Mehrbändiges Werk 3
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Language
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English 943 German 594 French 6 Danish 2 Bulgarian 1 Czech 1 Finnish 1 Croatian 1 Swedish 1 Ukrainian 1 Undetermined 1
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Author
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Holland, Heinrich 17 Kreutzer, Ralf T. 17 Mann, Andreas 17 Krafft, Manfred 16 Franses, Philip Hans 12 Karlan, Dean 12 Belz, Christian 11 Schwarz, Torsten 11 Donkers, Bas 10 Peters, Kay 10 Dahlhoff, Hans-Dieter 9 Künzler, Hans-Peter 9 Spiller, Achim 9 Hesse, Jürgen 8 Verhoef, Peter C. 8 Diepen, Merel van 7 Wirthgen, Bernd 7 Wirtz, Bernd W. 7 Häusler, Eduard 6 Park, Jin Seong 6 Potharst, Rob 6 Wagner, Ralf 6 Wood, Daniel H. 6 Bliemel, Friedhelm 5 Dallmer, Heinz 5 Link, Jörg 5 Liu, Qiang 5 Meffert, Heribert 5 Piersma, Nanda 5 Schneider, Helmut 5 Van den Poel, Dirk 5 Wansbeek, Tom 5 Zinman, Jonathan 5 Zühlsdorf, Anke 5 Agbo, Maxime 4 Ahrens, Michael 4 Albaum, Gerald S. 4 Albers, Sönke 4 Barringer, Jochen 4 Bertrand, Marianne 4
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Institution
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Deutscher Dialogmarketing Verband 18 Springer Fachmedien Wiesbaden 15 National Bureau of Economic Research 7 Deutscher Direktmarketing-Verband 6 Erasmus Research Institute of Management 5 Marketing-Centrum <Münster (Westf)> 3 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 Deutsche Post AG 2 Econometrisch Instituut <Rotterdam> 2 Springer Gabler <Firma> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg> 2 Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim> 2 American Marketing Association / Cincinnati Chapter 1 American Marketing Association / Public Utilities Section 1 Bayerische Landesanstalt für Landwirtschaft 1 Books on Demand GmbH <Norderstedt> 1 Bundesanstalt für Landwirtschaft und Ernährung 1 Bundesverband Digitale Wirtschaft 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.> 1 Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University 1 Deutsche Bundespost Postdienst 1 Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft 1 Deutsche Post AG / Direkt-Marketing 1 Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz 1 Ebs European Business School / Lehr- und Forschungsteam Marketing 1 Europarat 1 European Direct Marketing Association 1 European Financial Management and Marketing Association 1 Europäische Kommission 1 Fachhochschule Reutlingen / European School of Business 1 Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre 1 Großbritannien / Department for Business, Energy & Industrial Strategy 1 Haufe-Lexware GmbH & Co. KG 1 Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen 1 Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern> 1 Institut des Deutschen Textileinzelhandels 1
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Published in...
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SpringerLink / Bücher 33 Health marketing quarterly 30 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 23 Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts 20 International journal of pharmaceutical and healthcare marketing : IJPHM 17 Direct marketing : an international journal 15 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 15 Direct marketing in action : cutting-edge strategies for finding and keeping the best customers 14 Leitfaden Online-Marketing ; [Bd. 1] 14 Direct store delivery : concepts, applications and instruments 13 Journal of business research : JBR 12 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 11 ERIM report series research in management 10 Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of marketing research : JMR 9 Research 9 European journal of operational research : EJOR 8 Europäische Hochschulschriften / 5 8 International direct marketing : principles, best practices, marketing facts 8 Journal of retailing and consumer services 8 Journal of advertising research 7 Marketing science 7 NBER working paper series 7 Schriften zu Dialogmarketing 'revisited' 7 Springer eBook Collection 7 Springer eBook Collection / Business and Economics 7 Arbeitsbericht ... des Competence Center E-Business Basel 6 Arbeitsberichte der Hochschule für Wirtschaft FHNW 6 Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing 6 Die Bank 6 Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing 6 Journal of marketing 6 Journal of retailing 6 Journal of targeting, measurement and analysis for marketing 6 Kundenmanagement & Electronic Commerce 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 5 American journal of agricultural economics 5 Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing 5
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Source
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ECONIS (ZBW) 1,540 RePEc 1
Showing 1 - 50 of 1,541
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Direct sales and bargaining
Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - In: The Rand journal of economics 55 (2024) 4, pp. 749-787
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Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547918
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The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060
Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515179
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Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117065
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Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales
Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125180
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047983
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Think DSD, Not ADR
Lande, John - 2023
This article argues that it is time for a paradigm shift in the way we define the alternative dispute resolution (ADR) field. It suggests that the dispute system design (DSD) paradigm should succeed ADR. ADR is an ever-expanding collection of distinct dispute resolution procedures. By contrast,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360969
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The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427405
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Paying with personal data
Natvik, Gisle James; Tangerås, Thomas P. - 2023
We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014440751
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Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun; Liu, Guanmei - In: International transactions in operational research : a … 30 (2023) 6, pp. 3597-3624
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014328056
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Customer Discrimination in the Workplace : Evidence from Online Sales
Kelley, Erin M.; Lane, Gregory V.; Pecenco, Matthew; … - 2023
Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents working across Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014260921
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Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293048
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Assessing the predictive performance of machine learning in direct marketing response
Choi, Youngkeun; Choi, Jae W. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051116
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Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective
Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent business & management 10 (2023) 1, pp. 1-17
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468682
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Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia; Mazzuto, Giovanni; Torregiani, … - In: International journal of retail and distribution management 50 (2022) 13, pp. 164-183
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013552652
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Customer Discrimination in the Workplace : Evidence from Online Sales
Kelley, Erin M. - 2022
Many workers are evaluated on their ability to engage with customers. This paper measures the impact of gender-based customer discrimination on the productivity of online sales agents working across Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013538243
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Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel; Stöcker, Björn - In: Journal of business economics : JBE 92 (2022) 4, pp. 645-673
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Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013536262
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How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry
Chaudhuri, Malika; Hirunyawipada, Tanawat; Pan, Yue - In: European journal of marketing 58 (2024) 11, pp. 2508-2538
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198431
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Quiet sellers : when introversion drives salesperson performance
Chaker, Nawar N.; Habel, Johannes; Hartmann, Nathaniel N.; … - In: Journal of retailing 100 (2024) 3, pp. 456-474
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065360
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Integrated advertising, promotion, and marketing : communicating in a digital world
Mishra, Anubhav; Tata, Sai Vijay - 2024
An Introduction to IMC -- Strategic Importance of IMC -- Segmentation, Targeting and Positioning -- Understanding Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning -- Traditional Media -- Internet and Mobile Marketing -- Social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515485
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Female consumer entrepreneurship in Asia : capabilities for micro-entrepreneurial success and the role of coaching and training
Darwina Arshad; Hogdkinson, Ian R.; Hughes, Paul; … - In: Journal of entrepreneurship in emerging economies 16 (2024) 1, pp. 188-208
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014473011
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Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 491-532
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550980
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The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes - In: Complex AI dynamics and interactions in management, (pp. 209-228). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519498
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Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga; Tomažič, Tina - In: Contemporary trends in innovative marketing strategies, (pp. 91-111). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519835
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Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas; Schmidt, Kirk; Mahon, … - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 123-144
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514762
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Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred - In: Marketing : ZFP ; journal of research and management 46 (2024) 1, pp. 4-19
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Multifactor synergistic influence of data intelligence on consumer mobile shopping
He, Junhong; Liu, Zengpeng; Li, Fu; Fu, Huijian; Zhou, Yang - 2024
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The transfer of learning between independent direct distributors : an ethnographic study in the Moroccan context
In: African journal of business & economic research : AJBER 19 (2024) 3, pp. 553-579
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329435
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The multi-faceted identity of female entrepreneurs in the Moroccan direct selling business
In: Journal of developmental entrepreneurship : JDE 29 (2024) 4, pp. 1-35
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015400772
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Brief of Interested Law Professors As Amici Curiae Supporting Petitioner in Brohl v. Direct Marketing Association
Pomp, Richard; Bankman, Joseph; Barry, Jordan M.; … - 2021
Amici curiae are 14 professors of law who have devoted much of their teaching and research to the area of state taxes and the role of state tax policy in our federal system. The amici are concerned with the effect of this Court’s dormant Commerce Clause jurisprudence on the development of fair...
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Direct-to-Consumer Sales by Manufacturers and Bargaining
Donna, Javier D.; Pereira, Pedro; Trindade, Andre; … - 2021
Cutting out the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. We develop a structural model of vertical relations where manufacturers both bargain with retailers over wholesale prices and sell their products directly to...
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The Impact of Network and Spatial Embeddedness on Salespeople Inactivity in Direct Selling Organizations
Kim, Eunsoo; Manchanda, Puneet - 2021
Drawing upon job embeddedness theory, this paper examines whether network and spatial embeddedness impact direct salespeople’s tendency to remain active or become inactive. Network embeddedness is defined as one’s connection with other salespeople (micro-level), and one’s affiliation to a...
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Direct Selling to Heterogenous Consumers with Value-Added Service
Wu, Jianghua; Yu, Jiahao; Wang, Zepeng; Zhao, Chenchen - 2021
This study is based on a unique direct selling method in the health food and cosmetics market. We build a supply chain consisted of one supplier and one retailer and utilize a game theory model to study it. The supplier owns superior power and can set the price and commission rate, whereas the...
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The role of ad sequence and privacy concerns in personalized advertising : an eye-tracking study into synced advertising effects
Segijn, Claire M.; Voorveld, Hilde; Vakeel, Khadija Ali - In: Journal of advertising 50 (2021) 3, pp. 320-329
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012607907
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Regionalität aus Sicht von Energieversorgungs- und Direktvermarktungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland
Lehmann, Nico; Müller, Jonathan Benedikt; Ardone, Armin; … - 2021
Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...
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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt R.; Kuhn, Michael - 2021
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013318409
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A New Marketing Strategy Map for Direct Marketing
Kim, Young Ae; Song, H. S.; Kim, Soung Hie - 2021
Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014211653
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A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara; Kammermann, Manuel Stanley; Baumann, Philipp - In: European journal of operational research : EJOR 304 (2023) 2, pp. 689-708
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013534557
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Consumers, Society and Marketing : A Sustainability Perspective
Mutum, Dilip S.; Ezlika Ghazali - 2023
1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014340329
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Multi-level marketing : a neoliberal institution
Wrenn, Mary V. - In: Journal of economic issues 57 (2023) 4, pp. 1043-1061
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014445424
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Customer Discrimination in the Workplace : Evidence from Online Sales
Kelley, Erin M.; Lane, Gregory V.; Pecenco, Matthew; … - National Bureau of Economic Research - 2023
Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents in Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to customers without...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447319
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; De Roos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014461656
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Modeling independent sales representative performance : application of predictive analytics in direct selling for improved outcomes
Glackin, Caroline; Adıvar, Murat - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 613-628
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Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai; Panda, Priyabrata; Maharana, Arjuna Kumar - In: International journal of business and emerging markets … 15 (2023) 3, pp. 287-306
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc; Kumar, Satish; Pandey, Nitesh; Rasul, … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 232-256
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014313214
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Direct marketing in the Kenyan public sector
Katuse, Paul - In: Public Sector Marketing Communications, Volume II : …, (pp. 43-65). 2023
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Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua; Shraybman-Buynova, Jennifer - In: Health marketing quarterly 40 (2023) 2, pp. 190-205
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295145
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Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha; Dutta, Nirankush - In: Handbook of research on business model innovation …, (pp. 275-296). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281852
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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - In: Journal of public economics 221 (2023), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014288035
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