In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...

Establishing a clear link between prices of conventional and niche product versions can help address challenges associated with anticipating these prices and attenuate concerns related to thin market conditions. In that regard, we analyze the price dynamics, differentiating between agri-product...

The complexity of consumer free-riding behavior is a current significant problem, as modern online purchasing channels sharply compete with the traditional ones. The purpose of this study is to examine the impact of showrooming behavior by free-rider consumers on product valuation within a...

With the objective of providing insights and strategic recommendations to enhance the competitiveness of tourism destinations, this study endeavors to examine the nuanced impact of digital technology utilization on the travel intentions of consumers. A comprehensive theoretical framework is...

This paper explores how AI drives GCC sector retail towards the fulfillment of the UN SDGs. Analyzing a survey conducted on 410 retail executives, using PLS-SEM, this study underlines the role of AI in promoting operational efficiency, waste reduction, and consumer engagement with greener...

For decades, the literature has engaged in a robust debate regarding the competitiveness of wine cooperatives. Many studies suggest that these cooperatives may exhibit lower pricing competitiveness compared to other enterprise forms, while others have found the opposite. To clarify these...

The aim of this study is to propose a theoretical model for performance management in collaborative projects arising from university-industry partnerships. The proposed Quadrant Model assesses the intensity of innovation that companies establish with universities. This analysis includes all...

In the digital era, the development of the digital economy has gained significant practical importance for enhancing reductions in carbon dioxide (CO₂) emissions. However, existing studies must clarify the key "hidden" mechanisms driving actual changes in CO₂ emissions. Although both the...

Effective pricing strategies are critical for optimizing revenue and maintaining competitiveness in transportation supply chains, particularly in multi-channel environments. This paper presents a machine learning-driven dynamic pricing approach designed to optimize ticket prices across multiple...

In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...

The advancement of digital technology and the growth of e-commerce have significantly changed the shopping channel choice behaviour (SCCB) of customers. This article presents a systematic literature review on the SCCB of customers using a hybrid review approach that includes bibliometric...

The article addresses the issue of the distribution of users browsing the internet for content in a specific format through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a broader problem with the formation of traffic to an...

Currently, the global market for subscription services is facing a crisis of approaching saturation, prompting increased attention to the Asia-Pacific region. Meanwhile, digital content subscription services in Japan are late in the game but are on a continuous upward trend, indicating...

In den letzten zehn Jahren ist der grenzüberschreitende Onlinehandel, insbesondere aus China in die EU, stark gewachsen. Plattformen wie Shein und Temu spielen dabei eine zentrale Rolle. Die Studie analysiert, wie regulatorische Änderungen, technologische Fortschritte und Marktstrategien die...

Background: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, the present...