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Marketing mix decisions : new perspectives and practices (5)
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1
Book / Working Paper
International Business Cycles with Mutliple Input Investments
Year:                     
2011-04-30
Person:  Oviedo, P. Marcelo; Singh, Rajesh
Institution:  Department of Economics, Iowa State University
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2
Book / Working Paper
International Business Cycles with Mutliple Input Investments
Year:                     
2011-04-30
Person:  Oviedo, Pedro Marcelo; Singh, Rajesh Kumar
Institution:  Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
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4
Article
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Year:                     
2010
Person:  Peterson, Robert A.; Jeong, Jaeseok
Published in:  Journal of the Academy of Marketing Science ; 38
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5
Book / Working Paper
The home bias in equities and distribution costs
Year:                     
2010
Person:  Harms, Philipp; Hoffmann, Mathias; Ortseifer, Christina
Publisher:  Frankfurt, M. : Dt. Bundesbank
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6
Book / Working Paper
Effects of distribution planning systems on the cost of delivery in unique make-to-order manufacturing
Year:                     
2010
Person:  Hermann, Uwe
Publisher:  Göttingen : Cuvillier
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7
Article
Mode selection for automotive distribution with quantity discounts
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8
Book / Working Paper
The home bias in equities and distribution costs
Year:                     
2010
Person:  Harms, Philipp; Hoffmann, Mathias; Ortseifer, Christina
Publisher:  Gerzensee : Study Center Gerzensee
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9
Article
Promotional mix and corporate performance : an empirical study
Year:                     
2010
Person:  Sidhanta, Somroop; Chakrabarty, Anindya
Published in:  Paradigm : the journal of Institute of Management Technology ; 14
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10
Book / Working Paper
How do different exporters react to exchange rate changes? Theory, empirics and aggregate implications
Year:                     
2009-10
Person:  Berman, Nicolas; Martin, Philippe; Mayer, Thierry
Institution:  C.E.P.R. Discussion Papers
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11
Article
The application of management accounting techniques to determine the financial viability of delivery routes in the bread industry: a case study
Year:                     
2009
Person:  Middelberg, S.L.; Rooyen, S. van; Pienaar, A.J.
Publisher:  Emerald Group Publishing
Published in:  Meditari Accountancy Research
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12
Article
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Year:                     
2009
Person:  Sahay, Arvind; Pillai, Anandan
Published in:  Journal of Indian business research ; 1
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13
Article
Realizing the gains from trade : export crops, marketing costs, and poverty
Year:                     
2009
Person:  Balat, Jorge F.; Brambilla, Irene; Porto, Guido G.
Published in:  Journal of international economics ; 78
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14
Article
Are marketers only half right?
Year:                     
2009
Person:  Corkindale, David
Published in:  The marketing review ; 9
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15
Article
More expensive or too expensive? : calculating delivery costs in Europe
Year:                     
2009
Person:  Müller, Stefanie; Klaus, Peter
Published in:  Direct store delivery : concepts, applications and instruments
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16
Article
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Year:                     
2009
Person:  Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M.
Published in:  Marketing-mix strategies - product strategy and promotion strategy
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17
Article
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Year:                     
2009
Person:  Brown, James R.; Crosno, Jody L.; Dev, Chekitan S.
Published in:  Journal of marketing theory and practice ; 17
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18
Article
Heterogeneous learning and the targeting of marketing communication for new products
Year:                     
2009
Person:  Narayanan, Sridhar; Manchanda, Puneet
Published in:  Marketing science : the marketing journal of TIMS/ORSA ; 28
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19
Article
Heuristic to solve bi-objective allocation problem in distribution logistics
Year:                     
2009
Person:  Malairajan, R. A.; Ganesh, K.; Koh, S. C. Lenny
Published in:  International journal of logistics economics and globalisation ; 2
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20
Book / Working Paper
Local Costs of Distribution, International Trade Costs and Micro Evidence on the Law of One Price
Year:                     
2008-08-12
Person:  Giri, Rahul
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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21
Book / Working Paper
Local Costs of Distribution, International Trade Costs and Micro Evidence on the Law of One Price
Year:                     
2008-08-12
Person:  Giri, Rahul
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
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23
Book / Working Paper
Realizing the gains from Trade : export crops, marketing costs and poverty
Year:                     
Jan. 2008
Publisher:  Washington, DC : World Bank, Development Research Group, Trade Team
Affiliated person:  Balat, Jorge F.; Brambilla, Irene; Porto, Guido G.
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24
Book / Working Paper
Marketing mix decisions : new perspectives and practices
Year:                     
c 2008
Publisher:  Chicago, Ill. : American Marketing Association
Affiliated person:  Kerin, Roger A.; O'Regan, Rob
Institution:  American Marketing Association
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25
Article
Allocating marketing resources
Year:                     
2008
Person:  Gupta, Sunil; Steenburgh, Thomas J.
Published in:  Marketing mix decisions : new perspectives and practices
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26
Article
Marketing effectiveness : practical approaches to measurement and management
Year:                     
2008
Person:  Wyner, Gordon
Published in:  Marketing mix decisions : new perspectives and practices
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27
Article
Practical measurement of advertising impact : the IBM experience
Year:                     
2008
Person:  Powers, Todd M.; Menon, Anil
Published in:  Marketing mix decisions : new perspectives and practices
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28
Article
Optimal allocation of marketing mix resources : B2C and B2B case studies
Year:                     
2008
Person:  Kumar, V.
Published in:  Marketing mix decisions : new perspectives and practices
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29
Article
Strategic allocation of marketing resources : methods and insights
Year:                     
2008
Person:  Shankar, Venkatesh
Published in:  Marketing mix decisions : new perspectives and practices
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30
Book / Working Paper
Allocating marketing resources
Year:                     
2008
Publisher:  Cambridge, Mass. : Harvard Business School
Affiliated person:  Gupta, Sunil; Steenburgh, Thomas J.
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31
Article
Heuristic approaches for determining minimum cost delivery quantities in supply chains
Year:                     
2008
Person:  Hornung, Alexander; Mönch, Lars
Published in:  European journal of industrial engineering : EJIE ; 2
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32
Book / Working Paper
Leveransalternativ för e-handel med dagligvaror
Year:                     
2008
Person:  Karlsson, Elisabeth
Publisher:  Göteborg : Bokförlaget BAS; Göteborg : Handelshögskolan vid Göteborgs Univ.
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33
Book / Working Paper
Realizing the gains from trade : export crops, marketing costs, and poverty
Year:                     
2007
Person:  Balat, Jorge F.; Brambilla, Irene; Porto, Guido G.
Publisher:  Cambridge, Mass. : National Bureau of Economic Research
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34
Article
The role of distribution channels in reducing the supply chain cost
Year:                     
2007
Person:  Godasu, Sabita
Published in:  Marketing in the new global order : challenges and opportunities
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36
Book / Working Paper
Distribution Costs and International Business Cycles
Year:                     
2006-12-03
Person:  Oviedo, P. Marcelo; Singh, Rajesh
Institution:  Society for Economic Dynamics - SED
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37
Book / Working Paper
Real Exchange Rate Dynamics With Endogenous Distribution Costs
Year:                     
2006-09
Person:  Mulraine, Millan L. B.
Institution:  Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität
Availability:  Full text   

 
 
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38
Book / Working Paper
Nominal Rigidities in an Estimated Two Country
Year:                     
2006-07-04
Person:  Cristadoro, Riccardo; Gerali, Andrea; Neri, Stefano; Pisani, Massimiliano
Institution:  Society for Computational Economics - SCE
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39
Book / Working Paper
Real Exchange Rate Volatility and Asset Market Structure
Year:                     
2006-07
Person:  Thoenissen, Christoph
Institution:  Centre for Dynamic Macroeconomic Analysis, University of St. Andrews
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40
Book / Working Paper
International Price Dispersion and the Direction of Trade
Year:                     
2006-03
Person:  Inanc, Ozlem; Zachariadis, Marios
Institution:  University of Cyprus Department of Economics
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41
Book / Working Paper
Handbuch Marketing-Controlling
Year:                     
2006
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Zerres, Christopher; Zerres, Michael P.
Availability:  Table of Contents Table of Contents Description 
 

 
 
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42
Article
Analyse und Beurteilung einer Distributionsstruktur
Year:                     
2006
Person:  Daub, Anke
Published in:  Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung ; 35
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43
Book / Working Paper
How low has the farm share of retail food prices really fallen?
Year:                     
2006
Person:  Stewart, Hayden
Publisher:  Washington, DC : US Dept. of Agriculture, Economic Research Service
Availability:  Table of Contents Table of Contents Description Description 

 
 
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44
Book / Working Paper
Financial Frictions, Distribution Costs, and Current Account Crises
Year:                     
2005-11-11
Person:  Leduc, Sylvain; Valderrama, Diego
Institution:  Society for Computational Economics - SCE
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45
Book / Working Paper
Exchange rate dynamics in economies with portfolio rigidities
Year:                     
2005-10
Person:  de-Blas-Pérez, Beatriz
Institution:  Banco de España
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46
Article
The welfare effects of distribution regulations in OECD countries
Year:                     
2005
Person:  Bradford, Scott C.
Published in:  Economic inquiry : journal of the Western Economic Association International ; 43
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47
Article
Logistics and marketing costs
Year:                     
2005
Person:  Reeve, James M.
Published in:  Handbook of cost management
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49
Book / Working Paper
Financial Frictions, Distribution Costs, and Current Account Crises
Year:                     
2004
Person:  Leduc, Sylvain; Valderrama, Diego
Institution:  Society for Economic Dynamics - SED
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50
Article
Post-harvest loss and its impact on marketing cost, margin and efficiency : a study on Grapes in Karnataka
Year:                     
2004
Person:  Murthy, D. Sreenivasa; Gajanana, Talakalakoppa Manjappa; Sudha, M.
Published in:  Indian journal of agricultural economics ; 59
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